Bet Builder Bookmakers

By the Bet at editorial teamUpdated 18 August 202518+ · T&Cs apply to all offers

On this page

Best Betting Sites with Bet Builder
What is a Bet Builder?
How Do Bet Builders Work?
How to Choose a Build Your Bet Bookie
How to Use a Bet Builder
Bet Builder Odds
Mobile Only Bet Builders
Best Sports to Build a Bet
Why Do Bookies Offer Bet Builders?
Pros and Cons of Using a Bet Builder
Bet Builder General Terms and Conditions
Bet Builder Tips
Conclusion
FAQ

Sportsbooks licensed to take bets in Britain

Every site below holds a Gambling Commission licence. The order reflects what the sign-up offer is worth to a player here, not what an operator pays us — how that works is set out on our about page.

Offers and order last checked 14 October 2026

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1888sportSportsbook · UKGC 39028Sportsbook offerBet £10 get £30 in free betsMin deposit £10Code 30FXSSince 1997Free bets expire if not used within the set windowVisit 888sport Read review
What you should know
The offer. Bet £10 get £30 in free bets. Terms are set by the operator and change without notice.
Who runs it. 888 UK Limited (evoke plc). Licensed as UKGC 039028-R-319297-013 · 888 UK Limited.
Deposits and withdrawals. Debit card, PayPal, Apple Pay, Paysafecard, bank transfer.
Why it is on this list. Price boosts on the day's main football and racing cards, and the free bets land as soon as the qualifier settles.
2DafabetSportsbook · UKGC 44662Casino offer100% first deposit bonus up to £200Since 2004No welcome free bet for new sportsbook customersVisit Dafabet
What you should know
The offer. 100% first deposit bonus up to £200. Terms are set by the operator and change without notice.
Who runs it. SCGO Limited (UK licensee). Licensed as UKGC 044662-R-324273-021 · SCGO Limited.
Deposits and withdrawals. PayPal, Visa, Mastercard, Apple Pay, Google Pay, Pay by Mobile, Trustly, Paysafecard, Skrill, Neteller, bank transfer.
Why it is on this list. No welcome free bet at all, and that is the point: best odds guaranteed applies from the off rather than after a qualifier.
3William HillSportsbook · UKGC 39225Sportsbook offerBet £10 get £30 in free betsMin deposit £10Code R30Since 1934Casino bonus carries 10x wageringVisit William Hill Read review
What you should know
The offer. Bet £10 get £30 in free bets. Terms are set by the operator and change without notice.
Who runs it. WHG (International) Limited (evoke plc). Licensed as UKGC 039225-R-319373-014 · WHG (International) Limited.
Deposits and withdrawals. Debit card, PayPal, Apple Pay, Paysafecard, bank transfer, shop deposit.
Why it is on this list. Shops as well as an app: a slip placed online can be settled or cashed out over the counter.
4BetwaySportsbook · UKGC 39372Sportsbook offerBet £10 get £40 in free betsMin deposit £10Since 2006No PayPal in the cashierVisit Betway Read review
What you should know
The offer. Bet £10 get £40 in free bets. Terms are set by the operator and change without notice.
Who runs it. Betway Limited (Super Group). Licensed as UKGC 039372-R-319367-028 · Betway Limited.
Deposits and withdrawals. Visa, Mastercard.
Why it is on this list. Free-spin winnings carry no wagering, and the football in-play tree is one of the deepest on a UK licence.
5NetBetSportsbook · UKGC 39170Sportsbook offerBet £10 get £20 in free betsMin deposit £10Since 2001Free bets expire if not used within the set windowVisit NetBet Read review
What you should know
The offer. Bet £10 get £20 in free bets. Terms are set by the operator and change without notice.
Who runs it. Netbet Enterprises Limited. Licensed as UKGC 039170-R-319343-029 · Netbet Enterprises Limited.
Deposits and withdrawals. PayPal, Visa, Mastercard, Paysafecard.
Why it is on this list. Pool betting on the horses alongside fixed odds, and spin winnings come with no wagering attached.

18+. New customers only. Offers change without notice — read the operator’s own terms before you stake. Free advice and blocking tools: GAMSTOP, BeGambleAware, National Gambling Helpline 0808 8020 133.

How we compare sitesAffiliate links: we may earn a commission18+ onlyUKGC-licensed operators

Sportsbooks are always looking for new ways to attract new customers. In recent times, they have showered us with a well-received batch of new features that are especially friendly to the sports bettor. Of these, the Bet Builder may be the most enticing, and it's something that the vast majority of top online sportsbooks in the UK now offer. We've taken a look at the Bet Builder, and the different ways that a nice selection of these online sportsbooks offer it, and from this we've formed what should be a fairly thorough guide to the best Bet Builder sites.

Best Betting Sites with Bet Builder

Most popular betting brands offer the ability to customize. Here are some very good Bet Builder sites that we recommend you check out first and foremost. They allow for customization and offer excellent opportunities on a daily basis.

Bet365 Bet Builder

Currently, Bet365 has a dedicated Bet Builder for tennis, making it one of the best sites for this type of betting. In fact, Bet365 is virtually all in on the Bet Builder experience, as this site also offers a Bet Builder for all types of basketball games (not just the NBA and NCAA) and a football version that covers the major leagues comprehensively. Again, these are not just basic bets, as these three Bet Builders allow for a whole universe of combinations and serve as great engines for accumulator bets.

Paddy Power Bet Builder

Paddy Power is so confident that its Bet Builder tool will be a hit with customers that it has included it in its promotional offers for new customers. When you register with the site, you'll receive a free £5 bet to use in the Bet Builder. In this case, however, the Bet Builder is referred to as a 'Same Game Multi'.

888sport Bet Builder

One of the latest bookmakers to introduce a Bet Builder is 888sport. The 888 Bet Builder allows you to create a combination bet with some of the most popular pre-match and in-play betting markets. Simply click on the appropriate tab and you'll find the Bet Builder beautifully laid out and super easy to navigate. For users who want to set up a bet, 888sport offers perhaps the most user-friendly interface I've come across. I can't say enough good things about it.

Coral Bet Builder

Soccer betting markets allow players to choose from a variety of betting options to create customized bets on the sport. They also offer instant prices on these bets, which can be accessed and placed via the Build Your Bet tab. Coral's Bet Builder is one of the best, but it only covers a handful of elite football leagues.

Ladbrokes Bet Builder

Compared to some of their competitors, Ladbrokes made their Bet Builder available to punters relatively late in the day. However, looking at the Bet Builder in isolation, it is difficult to see it as anything other than a positive. Even allowing for the fact that the Bet Builder is currently only available on a limited number of events, the overall number of different bet types that the Ladbrokes Bet Builder can interact with is truly impressive.

Unibet Bet Builder

One of the most impressive betting sites is Unibet. You access the Unibet Bet Builder by navigating to the home page of the event you want to bet on and launching it from there. It works very well and also allows you to make up to 12 bets in a single market, which is 2 more than you can make at Bet365 and the most you can make at any of the sites discussed in this guide.

BetVictor Bet Builder

Bet Victor's Bet Builder is an excellent tool for NBA fans. This product allows combination bettors to make up to six selections. These selections can be match related, such as "Match Handicap" or "Total Points", but they can also be individual player selections. One of the really nice things about Bet Victor's setup is that you can also customize the Over/Under line market.

Casumo Bet Builder

Although Casumo is not the biggest name in the sports betting industry, they are rising up the ranks to become one of the better known brands. A big reason for this is their combo bet offering, which is one of the better ones available online right now. Call it a "bet builder," call it a "combination bet," or call it something else, most sportsbooks now offer some version of it. It's a way for people who like to make parlays to do so without going overboard, and it's a way to make what I like to call "event betting" possible.

BoyleSports Bet Builder

BoyleSports, a well-known sportsbook in Ireland, has launched a new Bet Builder tool. The tool has up to five bets, but what makes Boyle's Bet Builder special is that it also has set options to use with the tool and some promos to use in tandem with the tool. For example, as part of using the promo, you could place a Bet Builder on the outcome of a pool match, while also taking advantage of a boost that gives you double your money back if any red cards are shown during the timeframe of your selections.

Betfred Bet Builder

Betfred has its own way of doing things and this is evident in the dedicated betting tool they have created called the "Pick Your Punt" Builder. This Betfred Bet Builder can be found on every event page and from there they give punters the chance to choose from a huge range of match markets. When it comes to picking football odds, they offer some options that are about as classic as you can get.

What is a Bet Builder?

Bet Builder takes the long-standing principle of the accumulator, so popular with sports betting tipsters, and makes it possible to bet on the outcome of several events (or several different outcomes of the same event) all at once. Unlike the Accumulator, which can only hold a few different types of bets, what we call the Bet Builder can hold an essentially unlimited number of bets, and those bets can be of almost any type we choose. In this sense, Bet Builder is A, for almost any kind of bet you want.

When you use the Request a Bet feature, you are asking the bookmaker to provide you with the bet you want to place. You suggest the bet you want and then wait. For some users, this works perfectly. In fact, for some users it may seem more appropriate to ask the bookmaker to place a bet for you than to just, well, bet for you. This is especially the case when we move from the Request a Bet feature to the Bet Builder feature.

How Do Bet Builders Work?

A Bet Builder is similar to a standard Parlay, but is more advanced. If you understand the basic principles at work in a Parlay, you'll be pretty close to understanding what a Bet Builder is. Like all parlays, the Bet Builder is a way to combine multiple types of bets on the same event. Unlike a standard parlay, however, the Bet Builder allows you to combine multiple bets on the same event.

A Bet Builder allows you to construct a bet that combines multiple selections from the same event. While bookmakers may present it differently, they all operate on the same basic premise. You select the event you want to bet on, then go to the bookmaker's Bet Builder option and choose from a variety of different bets. Once you have made your selections, the bookmaker's tool combines the selections and offers you odds on your uniquely constructed bet.

When using the Bet Builder application or tool, if every single selection you make is a winning one, you can expect a massive return on your investment that's basically equivalent to an accumulator. Not all bets placed through the Bet Builder tool are eligible for the Cash Out feature, but some are. This allows you to close your bet and collect your winnings before the bookmaker settles the bet. The odds at which the bookmaker allows you to cash out represent a point in time when the bet is still alive, but you're no longer tied to the bet and can do whatever you want with the money.

How to Choose a Build Your Bet Bookie

Betting is big business. All over the world, people love to bet on all kinds of sports. And the situation is no different in the UK. In fact, sports betting in the UK has really taken off in recent years, especially with the introduction of more legal online sportsbooks. In previous eras, sports betting was largely conducted on an in-person basis, which naturally limited the types of tools and options available to the average UK sports bettor. But with the advent of online sportsbooks, an amazing array of tools have become available to UK sports bettors.

Cash Out Options Cashing out is a very useful tool to add to your betting arsenal. It gives you another option when it comes to betting. You may have changed your mind about a particular part of your same game multiple after placing it. Or maybe you just want to lock in some winnings now and avoid any last-minute surprises.

Good Bet Builder Odds - The use of the Bet Builder tool helps you to follow the basic rules of betting. You are not using it in a way that violates basic good betting practices. And as with all your bets, you want to be sure you're getting the best odds. One point in your favor or against when it comes to the long-term nature of betting can make a huge difference.

Mobile and Desktop User Experience - This may not be the most important factor, but it is worth considering. Layout and ease of navigation are the hallmarks of good mobile platforms. The mobile platforms of most online bookmakers are cluttered and difficult to use. With some online bookmakers, it's hard to find your way around at all. In these cases, the Bet Builder is really important, but it is also an essential feature that needs to be easily accessible. Know that I'm describing the Bet Builder and going into detail not because it's an easy feature to understand or use, but because it's a great feature if you can use it at all - that's why I'm using this space to describe it.

Security - This is an easy one to overlook. However, with so many untrustworthy and unlicensed sites out there, make sure you narrow down your search for a betting provider to those that are fully licensed by a reputable authority such as the UKGC or the Malta Gaming Authority.

Terms and Conditions It is advisable to read the fine print. Generally speaking, betting tools are pretty consistent from site to site, but it's never a bad idea to double check the rules to make sure you don't run into any unforeseen problems.

High limits on combination bets Bookmakers are always trying to limit the number of successful customers they have, and this is an ongoing issue that all punters need to be aware of. One tactic that some bookmakers use is to set overall maximum limits on combination bets - including Bet Builder style bets. If a bookmaker you use is using this tactic, it will most likely be reflected in the limit set for combination bets. Either way, it's a good idea to know what the maximum win limit is at each site you use; and if you have a choice between two sites, choose the one with the higher limit.

In-Play Bet Builder Features Combination bets can be taken to another level if you can adjust your bet during the game or even create an in-play bet builder bet, so look for bookmakers that offer live betting features.

Choosing sports markets When gamblers put a lot of effort and thought into planning a bet, only to find out that their go-to betting site doesn't carry that market, it's not just a mood-killing moment-it can make a person wonder if any site has all the workaround tools necessary to seriously consider itself a viable betting option. Yet even among the sites that do have Bet Builders, there's no guarantee that they have a full complement of betting markets; with almost all of them, you'll have to do the work to find out what kind of options they offer.

Top 10 Bookmakers for Bet Builders

Bet365 – Industry leader with the most advanced Bet Builder.
William Hill – Excellent markets for football and tennis.
Paddy Power – User-friendly mobile app and fun specials.
Unibet – Wide range of stats markets available.
Coral – Popular for Premier League bet building.
Ladbrokes – Reliable odds and great coverage of UK sports.
Sky Bet – Very intuitive bet builder interface.
Betfair – Combines exchange betting with builder options.
BoyleSports – Competitive odds on football.
888sport – Stylish interface and innovative betting features.

What is a Bet Builder?

A Bet Builder is a tool that allows you to combine multiple markets from the same event into a single bet. For example, in a soccer match, you could place a bet on Team A to win, with the stipulation that there are over 2.5 goals and that Player X scores - all in one combined selection.

How Do Bet Builders Work?

Typically, bookmakers limit same-event accumulators. Bet Builders get around this by using special algorithms that calculate the odds of correlated outcomes in real time. The final price is then automatically adjusted to reflect the probability of the combined outcomes.

How to Choose a Bookmaker for Bet Building

Market variety: More available options give more flexibility.
Odds quality: Check which bookies consistently offer better payouts.
Mobile usability: A smooth app experience is essential for in-play building.
Promotions: Some sites offer free bets or bonuses for Bet Builders.

How to Use a Bet Builder

Select your event (e.g. Manchester United vs Arsenal).
Look for the "Bet Builder" or "Create a Bet" option.
Choose multiple markets (e.g. Match Result, Goals, Cards, Player Specials).
The bookmaker will calculate the combined odds instantly.
Add to bet slip and confirm.

How to Use a Bet Builder

If you are not already familiar with the products, using a Bet Builder may feel a little strange. However, placing a bet this way is very simple. Most bookmakers have made the process extremely straightforward and user-friendly. Follow this step-by-step guide to place a successful Bet Builder bet.

Create an account with the bookmaker of your choice. This will usually allow you to secure some sort of welcome bonus
Go to the sporting event you wish to bet on. Most sportsbook sites will allow you to do this seamlessly using the navigation tools on the left hand side of the page. This is usually located at the very top of the page corresponding to a particular event, although each betting site has a slightly different layout.
Make your initial selection or choose from the selections available in the bookmaker's bets via their bet builder.
After selecting your desired outcomes, the bet builder will display the possible profit from your bet. The next time you want to repeat the above steps and place a bet, just do it as you would with any other bet;

Bet Builder Odds

Betting is all about odds. And what you want to ensure - when you make any transaction related to betting - is that you get the best value odds for those transactions.

Bet Builder odds differ from standard odds in their lack of generosity. However, they are still rooted in the basic mathematics of the various simultaneous outcomes involved in any risky scenario. They are what oddsmakers offer exclusively to people who want to build their own bets. So what are Bet Builder odds? They are just standard probabilities - less generous than the standard offering. And when it comes to excitement, they're just not as compelling.

One way to ensure that you are getting the best odds is to place your own bets with several different bookmakers without completing the bet. You will then have the opportunity to observe which side of the bet is offering the best odds and make the decision to complete the bet with that bookmaker.

Pros and Cons of Using a Bet Builder

Pros	Cons
Customizable bets tailored to your strategy.	Combined odds are usually less favorable.
Exciting and engaging way to bet.	Higher risk due to multiple selections.
Available on all major UK sportsbooks.	Not all markets are eligible for building.

Mobile Only Bet Builders

Today, a significant portion of Internet activity takes place on mobile devices. This means that mobile betting is now the focus of most sportsbook operators.

As a result, you may sometimes find that the Bet Builder is only available on mobile. This is a somewhat rare scenario for tools, but their existence is to allow you to conveniently create your bets while away from your computer. Bet Builder mobile apps or sites can act as a sort of incentive to get you to place bets from your phone, and in the case of many of the UK Bet Builders we've examined, they really do an excellent job of tailoring the mobile experience to be as convenient and hassle-free as possible. They look and, more importantly, function almost identically to an app you would use on your phone.

Best Sports to Build a Bet

Bet Builder bets can be placed on a wide variety of sports. However, they are more common in some wagering environments than others. The types of sports most commonly used as the background for Bet Builder bets are (in no particular order)

Plain and simple, Bet Builders work best with Football. This sport has such a huge number of markets and produces such a variety of different betting combinations that it's hard to even think of another sport that comes close
football is the leading sport in the world for betting, and so almost all bookmakers that have Bet Builder apps will offer them for the football market. This naturally makes it very easy to find decent, competitive odds on the kind of combinations you might want to bet on;

Why Do Bookies Offer Bet Builders?

At this point, you may be wondering why bookmakers offer Bet Builders at all. They wouldn't be out there if they didn't make money for the bookmakers, right?

There is a lot of truth to this argument. Companies like bookmakers simply hate the idea of handing over money. They price bets in such a way that they make money on them in the long run. And in certain circumstances, such as those found in Bet Builder tools, they do so without making the opportunity unprofitable for us, their customers, in the long run.

Players demand the service known as Bet Builders. They are not going away, nor is the desire to use them. It is therefore inadvisable for a bookmaker to antagonize a potential customer base by doing nothing. Will a bookmaker who does something, across the board, satisfy everyone? Of course not. But it is better to do something, even with a serviceable form of the product in question, than to do nothing at all.

Pros and Cons of Using a Bet Builder

Bet Builders, like any betting product, have their pros and cons. Here are some of the main reasons to either enjoy or avoid them:

Pros

Bookies with Bet Builder tools will allow you to use the Bet Builder to make combination bets that you wouldn’t be able to make using conventional multiple betting. This means that you have more flexibility in your betting strategy and more options for trying to profit

Bet Builders will often allow you to make in-play adjustments. Sometimes you can even use the Bet Builder during live events, and you will often be able to Cash Out your Bet Builder bet

Some Bet Builder apps will provide you with a range of bets that the bookmaker has made available, making it quicker to put together your combination

Cons

The odds available through a Bet Builder are generally poorer than those in the regular markets

Some bookmakers put a limit of five or six selections on this type of bet

Bet Builder General Terms and Conditions

Any betting offer or feature has terms and conditions attached to it, and the Bet Builder is no exception. It too operates under rules set by the bookmaker, and it is frankly wise to know what those rules are.

No bookmaker allows an unlimited number of bets to be added. The maximum limit depends on the individual bookmaker. Some bookmakers allow you to add up to 12 total bets. Others may limit the total to five or six;

Betting with a Bet Builder may not be as profitable as it seems, especially now that a maximum payout limit has been put in place to limit the potential winnings associated with this feature;

If any part of your Bet Builder is a void bet, then your entire Bet Builder is a void bet;

Bet Builder Tips

Here are some quick tips for using the Bet Builder tool. - Make your bets clear. - Understand the limits. - Confirm your selections. - Make sure your calculations are correct!

For situations where you have firm views on different types of markets, use the Bet Builder
choose the Bet Builder applications that allow you to cash out
look at a few different Bet Builder betting platforms to find the best odds for your bet. If you are betting on something with multiple outcomes, then you want the highest possible odds on all of your outcomes.
Bet Builder can be used as a live option, but it is better to proceed with caution. Live markets are volatile
Make sure you fully understand the rules and regulations;

Conclusion

The Bet Builder is an interesting and potentially lucrative new tool for bettors that allows them to place same-game multiples with ease. Now that you know how it works, you can think of it as yet another way to use your sports knowledge to turn a profit.

If you feel like betting on more than one event at a time, we strongly recommend that you create an account at one of our recommended sportsbooks, try out their Bet Builder feature and go from there.

FAQ

What is a Bet Builder?

A Bet Builder is a tool that enables you to easily create and place same-game multiple

What is the difference between a Bet Builder and Request A Bet?

The Bet Builder tool is located directly at a bookmaker's site. When you use the Request A Bet feature, you are waiting for the bookmaker to accept your bet.

Do all bookies offer a Bet Builder?

Technically not all bookies offer this betting tool, but the vast majority of the major UK sportsbooks do

Does Bet365 have a Bet Builder?

Indeed, Bet365 possesses one of the most efficient Bet Builder tools available, which permits a maximum of six selections.

What is the biggest advantage of Bet Builders?

The main advantage of a Bet Builder is that it allows you to concatenate bets that you could not otherwise add to a normal multiple bet. This is especially helpful for those sports that offer very few betting markets, as it allows us to create an even more tailored and customized bet, thus increasing the overall enjoyment and reason for betting.