Updated: 29.07.2025
It is the season for horse racing, and Bet365 has in place something called "the Bet365 Price Promise," which sounds beneficial for gamblers. But what is it exactly? What does it mean? We conducted a test of the Price Promise at the 2025 Aintree Festival to discover what it might do for us and to us. Here is what unfolded subsequently.
This article shall straightforwardly elucidate the Price Promise for anyone who could possibly be interested in making a wager on a horse. We shall reveal more about this preposterously titled offer that, with its lot of fine-print exceptions, seemingly guarantees the best prices for all of the races run daily and broadcast live on ITV.
Bet365 promises to cover all live races shown on ITV (big or small), on all live race days with its Price Promise. Some of the prominent races that Bet365 will cover among the "big live races" this year are: - Aintree Hurdle - Betway Bowl - The Foxhunters - The Red Rum Handicap - Marsh Steeple Chase & Topham (these precede the Grand National) Bet365 by my reckoning will also cover live other great races (among the "some promises to be covered live") this year: - The Liverpool Hurdle - Sefton Novices’ Hurdle Plus expect this year to 2023’s Grand National proper to be part of the Price Promise too.
The chance exists for newly signed-up and fully established punters alike. Every day of an ITV race—starting promptly at 10 am and running until 15 minutes before the canal's "off"—Bet365 guarantees to match or better the prices available for Fixed Win and Each-Way bets placed with them. This means you no longer have to go searching among Bet365's competitors for better odds; they either match or beat the best prices those competitors are offering.
As briefly stated above, the Price Promise Promotion applies strictly to wagers placed on fixed-odds markets, either to Win or Each-Way. This promotion is offered only from 10 AM on the day a race is shown on ITV right up until 15 minutes before that race is set to actually "go off."
Bet365 will beat or match the odds from:
The Price Promise promotion does not cover: - Price Win Only Enhanced - Adjusted place terms (Each Way Extra) enhanced Place terms for the horse racing market have been enhanced with a new risk calculation. If we outline what risk really is, it isn't when something unexpected happens; it's when we find ourselves unable to respond to the unexpected in a way that brings us back to the familiar status quo. Risk is basically a failure to ensure what we hope will happen actually does happen. - Markets separately priced to the Fixed Odds market - Tote/Pari-Mutuel (wagers and payouts). Before placing a bet, always thoroughly review the terms and conditions of the offers.
We are now going to explore the terms and conditions of Bet365's Price Promise. What you need to grasp right from the start is that these conditions could cause you to lose your bet if it was not placed according to the stipulations laid out.
This offer only includes:
The Price Promise promotion has some limitations that are specified in the terms and conditions. To make a long story short, they are summarized as follows:
Bet365 is well known for its application, impressive array of choices, and when it comes to horse racing, Bet365 is no different. The price promise promotion is precisely that—a promise to put the price on your side. For every race shown live on ITV Racing, Bet365 offers the best prices available in the bookmaking world, and they arrive at that figure by keeping a close eye on what their bookmaker competitors are doing.
Even though this offer has its terms and conditions, we hold the Bet365 Price Promise Promotion as one of the best promotions for horse racing currently available. This offer is in place for all races that are run live and shown on ITV and available to bet on by the time you get to 10 minutes before the race is set to start, letting punters make sure they get the best possible price to back the horse they want.
This leading market bookmaker, once again, serves up top-notch promotional offers ensuring that you need look no further than Bet365 for the best odds in the UK betting market at this year's Aintree races.
