Best Odds Guaranteed Bookies

Updated: 2025

Best odds guaranteed is one of the best bookmaker inventions of recent years for punters to be able to take advantage of. BOG allows you to take a price on your horse or greyhound, and if it wins at a higher SP you take the bigger price.

Top 14 Bookies for Best Odds Guaranteed (2025)

There are a number of high-profile best odds guaranteed bookmakers on the market. We analysed all of them, these being the best of the bunch for horse racing and greyhound daily BOG markets:

1		Read Ladbrokes Review	GET £20 IN FREE BETS WHEN YOU BET £5	MIN. deposit : 5 Free daily odds boost Highly prestigious brand	Get Bonus
18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply,
2		Read 888Sport Review	100% Bonus Up to £200 On Your First Deposit	MIN. deposit : 10 Wide range of offers Price boosts each day	Get Bonus
£10 min deposit using promo code 200BONUS • The bonus will be applied once the full deposit amount has been wagered at least twice with cumulative odds of 1.50 or greater • To withdraw any winnings from your bonus, you must wager the bonus amount at least 5 times • All deposit and bonus wagering requirements must be completed within 60 days • This offer may not be combined with any other offer • Wagering limit of £50 per bet Applies • Restrictions apply to withdrawals, payment methods and countries & full T&Cs apply.
3		Read Coral Review	BET £5 GET £20 IN FREE BETS	MIN. deposit : 5 Extra places and BOG Correct4 football game	Get Bonus
18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 4 days, stake not returned. No cashout, restrictions + T&Cs apply.
4		Read Bet365 Review	Bet £10 & Get £50 in Free Bets	MIN. deposit : 10 Very well-regarded bookie Fantastic range of offers	Get Bonus
For new customers only - Bet £10 & Get £50 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
5		Read SBK Review	Bet £10 Get £30 in Free Bets	MIN. deposit : 10 Innovative social features Free soccer betting tips	Get Bonus
New UK, IE & Malta users only. Min. £10/€10 first deposit only using Debit Card or Trustly. Free bets expire in 90 days. T&Cs apply.
6		Read Spreadex Review	Bet £10, Get £30	MIN. deposit : 10 Outstanding track record Fixed odds & spread betting	Get Bonus
Don’t miss our exclusive World Cup offers for new and existing customers. Terms apply. Full details available here.
7		Read William Hill Review	BET £10 GET £30 IN FREE BETS	MIN. deposit : 10 Excellent track record New Bet Boost each day	Get Bonus
New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms below.
8		Read Fitzdares Review	Bet £30 Get £30	MIN. deposit : 30 Specialise in horse racing Boost on football accas	Get Bonus
21+, new UK + IRE members only. Min deposit £10. Singles, win part of e/w or multiples at odds of evens (2.0) or greater qualify. The Free Bet must be placed at odds of 1/2 (1.5) or greater. Free bets expire in 7 days. The Free Bet stake is not included in the returns . Additional T&Cs apply. Bet responsibly.
9		Read PariMatch Review	BET £5 GET £30 IN FREE BETS	MIN. deposit : 5 Worldwide football coverage mobile apps are very good	Get Bonus
18+ New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 35x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. T&Cs Apply | BeGambleAware®: Gambling Help & Gambling Addiction | BeGambleAware | Please gamble responsibly
10		Read Highbet Review	BET £10 GET £15 FREE BET	MIN. deposit : 10 Good range of football betting options Fair odds	Get Bonus
New customers only. Max one free £15 bet. Qualifying bets must be placed at odds of 1/1 (2.0) or greater. Paid as bonus token with min 4/5 (1.80) odds req. Skrill, Neteller & PayPal not eligible. T&Cs apply. 18+
11		Read Virgin Bet Review	BET £10 GET £20 IN FREE BETS	MIN. deposit : 10 Deep in-play section Widespread racing streams	Get Bonus
*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org
12		Read 10bet Review	50% up to £50 Welcome Bonus	MIN. deposit : 10 Increasingly popular site Free bet refunds on racing	Get Bonus
18+ begambleaware.org; New bettors get 50% of deposit up to £50; Once per household; Min deposit £15 (no Skrill/Neteller); Wager a total of 8 times deposit + bonus, with max qualifying bet stake equal to your initial bonus amount; Bonus expires after 60 days; Min odds of 4/5 on singles, or 2/5 per leg for acca; Some bet types excluded; See full terms; See full terms; Terms apply; 18+
13		Read Betway Review	£30 Matched Free Bet if your first Acca loses	MIN. deposit : 5 Famous Free Bet Club #BetYourWay for football	Get Bonus
New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Debit card deposits only. This is offer is valid for 7 days from your new account being registered. 18+ BeGambleAware.org Full terms apply.
14		Read Quinnbet Review	50% Up To £35 + 10 Free Spins	MIN. deposit : 10 Boosted specials on football Various free bet offers	Get Bonus
Get a Free Bet up to £35 based on 50% of your first days losses plus 10 Free Spins! UK 18+ T&C's apply.
15		Read Kwiff Review	Bet £10 Get a £20 Surprise Bet	MIN. deposit : 10 Money-Back football deal Exceptional mobile apps	Get Bonus
Terms apply
16		Read mr.play Review	BET £10 GET £15 FREE BET	MIN. deposit : 10 Acca protection & boosts Wide range of deals	Get Bonus
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible. Full T&Cs apply
17		Read Boylesports Review	Bet £10 Get £20 In Free Bets	MIN. deposit : 10 New specials bets each day Multiple acca promotions	Get Bonus
New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply.**18+. Opt in. UK/IRE customers only. Max refund £/€20. Win or win part of e/w outright singles only. 5 or more runners. 1st bet on each race. Free bet expires after 7 days. Free/void/antepost bets don’t qualify. T&Cs apply
18		Read BetVictor Review	GET £30 IN BONUSES WITH YOUR FIRST £5 BET	MIN. deposit : 5 Horse racing Bet Boosts Solid football bet builder	Get Bonus
18+ New Customers only. Deposit, opt in and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days. Plus a £10 Game Show Bonus, selected games, wager 40x to withdraw a max of £250. PayPal and Card Payments only. Geographical Restrictions and T&Cs Apply, See Below. Please Gamble Responsibly.
19		Read Betfred Review	Bet £10 Get £60 In Free Bets	MIN. deposit : 10 #PickYourPunt bet builder Solid Acca Insurance deal	Get Bonus
New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply. Terms & Conditions Apply
20		Read Hopa Review	BET £20 GET £20	MIN. deposit : 10 Up to 77% acca boost Over 150 racing markets	Get Bonus
18+, Welcome Bonus: New Players only. Valid on 1st deposit only. Min Deposit £10. Max Free Bet £40. Min turnover of £20 must be placed at odds of 1/1 or greater, and settled within 14 days of placement. System bets not eligible. PayPal, Skrill and Neteller deposits not eligible for promotion. Click to see full T&Cs

What are Best Odds Guaranteed?

Although BOG on greyhound racing is also popular nowadays, best odds guaranteed on horse racing has become a real staple of the daily markets.

The idea is to lock in the best price possible for your bet. So, should you back a horse in the morning at odds of 3/1 and it goes off at 2/1, you are paid out at 3/1. But, with BOG, if that same horse drifted out to 4/1 and then won, you’d be paid out at 4/1.

Best odds guaranteed therefore means you always get paid at the bigger price between the odds you took when striking the bet, and the official starting price. BOG on horse racing and best odds guaranteed on greyhound racing both work in largely the same way.

Best Odds Guaranteed Times

Different bookmakers and sportsbooks offer varying best odds guaranteed times. Some don’t allow BOG to kick in until a certain time of day, limiting your opportunities somewhat, while others have it as a permanent offer.

Some of the better online bookmakers such as bet365 and Ladbrokes allow you to bet using BOG any time you like, though the offer of course only works for ‘on the day’ races and not in the ante-post market. Here’s how the times break down for our in-focus BOG bookmakers:

Any Time	Midnight-	6AM-	8AM-	9AM-	10AM-
bet365 Boylesports Coral Ladbrokes	888Sport Grosvenor	Vbet	Betfair (sportsbook) Betfred Paddy Power Quinnbet (8.30-) Unibet	Betway BetVictor Marathonbet	William Hill

How Does Best Odds Guaranteed Work?

Although a genuine help for online punters, best odds guaranteed was invented by online bookmakers to ensure bets are placed with them and not in betting offices.

Any bet placed after the final declarations have been made for a race is counted as an ‘on the day’ bet and not an ante-post of ‘futures’ wager. With these bets, BOG is offered by most bookmakers to allow you to get the best possible price for your horse based on when you back it.

In other words; if a horse has contracted from 7/1 down to 4/1, then 4/1 is the best price you can now get. However, by taking those odds, should the price reduce any further your 4/1 is locked in. If the horse drifts out to bigger than 4/1 at SP though you will be paid out at the bigger price.

Using bet365 as an example, here’s how to get best odds guaranteed from scratch:

1. Join up or sign in to your bet365 account
2. Head to ‘horse racing’ and browse the latest prices
3. Click on the horse(s) you wish to back, they appear in your betslip
4. BOG is automatic with bet365, so simply enter your stake and take the odds advertised
5. If and when your horse wins, you are paid out at whatever is bigger between the SP and the price you took when striking the bet

Best Odds Guaranteed Bookies

Not every bookmaker quite handles horse racing best odds guaranteed the same way, though broadly speaking all best odds guaranteed bookies offer the same service in principle. Here’s the pick of them:

1. bet365 – The best in the business. bet365 best odds guaranteed is offered as soon as the final declarations are made for all domestic horse racing and greyhound events. As a bookmaker often offering some of the best market prices in advances of races anyway, punters tend to score no matter the final odds with this firm.
2. William Hill – One of the oldest and best-loved bookmaking firms on the market, it goes without saying BOG is offered but there are positives and negatives about the William Hill best odds guaranteed deal. On the plus side; William Hill is often the very first to advertise prices on British horse races. On the down side; BOG isn’t offered until 10AM on the day of the race by which time you may have missed the best prices. Greyhound BOG is offered every day too.
3. Betfred – Betfred best odds guaranteed is offered on its domestic horse racing markets, but only after 8AM on the day of the race. Prices aren’t always the best here, so be sure to take advantage at the earliest possible point. Remember; BOG is not offered on international racing markets or on greyhound racing.
4. Betfair – Punters should remember the distinction between the Betfair Exchange and the Betfair Sportsbook. No BOG is available on the exchange, but after 8AM each day Betfair best odds guaranteed is made available on all fixed odds British and Irish horse races on the sportsbook.
5. Coral – Along with sister platform Ladbrokes, Coral offers BOG on all domestic horse and greyhound races. Much like major rival bet365, they also offer their best odds guaranteed prices at any time after declarations are made, so you can place your bets the day before if you wish and still take advantage with Coral best odds guaranteed.
6. 888Sport – ‘Triple Eight’ can’t quite boast the same level of service as bet365, Coral and Ladbrokes, but they do offer fair prices via the 888Sport best odds guaranteed from midnight onwards, so you can still get on early. Their prices are competitive, but you’ll only find BOG on domestic horse racing and not on international races or on greyhounds.
7. Marathonbet – Much like in high street betting shops, the Marathonbet best odds guaranteed deal only starts from 9AM on the day of the race in question. Those races will only be British and Irish horse racing too, with no greyhound races included in the best odds guaranteed promo. Prices are fair, but you’ll need to be quick to guarantee the best price.
8. Ladbrokes – Being part of the same ownership, Ladbrokes’ BOG offering is pretty much identical to that of Coral. In other words; Ladbrokes best odds guaranteed is available on all British and Irish horse races as well as greyhound events, and can be grabbed as soon as prices are made available including the day before the race.
9. BetVictor – Unfortunately, despite being one of the oldest and biggest names around, BetVictor best odds guaranteed is not offered on any greyhound events. In line with Betway and Marathonbet, they also don’t allow the promo on their horse racing markets until after 9AM on the day of the race either which for a large firm is a little disappointing.
10. Quinnbet – In a move which should guarantee some extra custom for this up-and-coming brand, the Quinnbet best odds guaranteed offer is available on all greyhound and horse races in Britain and Ireland, every day. The offer doesn’t kick in until 8.30AM on the day of the event, however even this beats some supposedly better-known names in the industry.
11. Unibet – Not many companies will allow anytime BOG bets, but the Unibet best odds guaranteed deal does at least open up from 8AM each day on all UK and Irish horse races. There is no best odds guaranteed offer for greyhounds though unfortunately.
12. Grosvenor – Previously known as kings of the casino world, there is a Grosvenor best odds guaranteed offer on all of their British and Irish racing action every day. Better still, Grosvenor’s sportsbook allows BOG bets from midnight onwards meaning you should not struggle to get the best possible price for your bet.
13. Boylesports – In what is a crucial move in order to keep regular, in the know punters happy, Boylesports has moved to offer the best BOG promo you can get alongside bet365, Coral and Ladbrokes. Boylesports best odds guaranteed is offered every day on all British and Irish horse races and greyhound events, kicking in as soon as odds are released meaning you can take advantage the day before if you need to.
14. Vbet – You can take advantage of the Vbet best odds guaranteed offer on domestic horse racing every day, from as early as 6AM on the morning of the race in question. As of now, no best odds guaranteed deals are available on other sports.

Common T&C’s for BOG

It goes without saying that all bookmaking firms and sportsbooks will have differing T&C’s, especially concerning the time that best odds guaranteed kicks in on their site. Always check the terms of your own bookmaker, but fairly common T&C’s are:

• BOG is available to all customers, not just new sign-ups
• Offer usually applies only on Win and Each-Way fixed-odds markets
• Offer usually only applies to UK and Irish horse racing or greyhounds
• BOG does apply to multiple bets
• No ante-post, Tote or Pari-Mutuel bets are included
• BOG applies to the price stated on your betslip and the official industry SP only

Conclusion

Although used in greyhound racing too, best odds guaranteed has been a terrific edition in recent years to the horse racing betting industry.

In the past there was nothing more frustrating than working out whether or not to take a price without knowing whether your horse would contract or drift in the market.

BOG has solved all of that and, furthermore, you can use our help here to pick and choose from the bookmakers offering the very best deals around to ensure you always use BOG to your full advantage.

Choosing bet365, Ladbrokes, Coral or Boylesports for example will mean that as soon as prices are released for a race, sometimes up to two days before the event, you can get your bet on at the biggest odds and relax knowing that if the SP is bigger, you’ll get the maximum payout.

FAQ

Your most important questions answered about best odds guaranteed with online bookmakers.

Is Best Odds Guaranteed available only on horse racing?

No. BOG is also offered by a number of firms on domestic greyhound racing too, though as of yet it has not proven to be prudent to offer BOG on other major sports betting markets.

Which online betting sites offer BOG?

The vast majority of the online betting market now offers best odds guaranteed. The best ones to be with are undoubtedly bet365, Boylesports, Coral and Ladbrokes.

How many Best Odds Guaranteed bets can I place at a time?

As many as you like, so long as they all qualify. BOG is usually offered only on fixed odds betting, not Tote, and only on Win and Each-Way bets though multiples can be included.

What time does the Best Odds Guarantee start?

With the better firms, the offer begins as soon as prices are released. Other firms only allow BOG to kick in from the morning of the race, at 6AM, 8AM, 9AM or even as late as 10AM.