Best New Betting Apps for Android & IOS (2024)

When looking to download a mobile betting app, it can be tempting to go with the same old names. There is another approach, though. By choosing one of the best new betting apps instead, you potentially get access to bigger offers, more advanced technology, and – overall – a brand that’s not afraid to take risks to improve itself. Read on to discover the best new apps for betting around right now.

Top New Betting Apps List for 2024


MIN. deposit : 10

Innovative social features

Free soccer betting tips

New UK, IE & Malta users only. Min. £10/€10 first deposit only using Debit Card or Trustly. Free bets expire in 90 days. T&Cs apply.

MIN. deposit : 10

New Aspire Global brand

Combo Boost for football

18+, New customers only. Min wagering on sport £10. Max one £20 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Selected payment methods only. Bet expires after 14 days of being credited. Click to see full T&Cs

MIN. deposit : 10

Live streams and video highlights

Price boosts available on daily markets

New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from crediting (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org18-plus

MIN. deposit : 10

Generous welcome offer

Mobile app for both iOS and Android

Terms and Conditions apply.

MIN. deposit : 10

Acca protection & boosts

Wide range of deals

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible. Full T&Cs apply

MIN. deposit : 10

Boosted specials on football

Various free bet offers

If your account has Sportsbook losses at the end of your first day's betting (23:59), QuinnBet will refund 50% of your first day's losses as a Free Bet up to £25 plus, you get 10 Free Spins on Asgard Warriors (minimum 3 bets required). Even if your account is up, you're guaranteed a £5 Free Bet plus 10 Free Spins provided you place at least 1 bet of £10 or greater at minimum odds evens (2.00) or greater. T&Cs apply | 18+ New UK Customers Only

MIN. deposit : 10

Money-Back football deal

Exceptional mobile apps

Terms apply

MIN. deposit : 10

Competitive odds

Variety of pools available

18+, UK only. New customers only. Full T&Cs below.

How to Choose a New Betting App

Even if you choose to use new betting apps in the UK, rather than an older brand, you’ve still got a whole lot of choices available to you. 

We’ve recommended some of the best examples of new betting apps for iOS and Android in the next section. If you want to conduct your own search instead though, these are the most important factors to consider for a new sports betting app.

✅Player Safety – Checking that the app protects both your data and money should be your first priority. Begin by confirming the brand has at least one license, with an authority like the UKGC or MGA. After that, looking into the security measures it has in place, the payment providers it uses, and so on.
✅Market Selection  In general, the more betting markets an app provides, the better. Most importantly, however you should ensure that the specific sports, competitions, and bet types are in place, before creating an account.
✅Special Offers – Welcome offers deliver the biggest bonuses of all, and are a great way to narrow down your options. Ongoing promotions, meanwhile, should reward your loyalty via free bets, insurance deals, and so on. Either way, read the T&Cs in full before committing to any offer.
✅Usability – The best new UK betting apps should feel easy to use from the first time you log on. It’s completely free to download and test them out before signing up, and we’d recommend doing so. Check that the menus are arranged intuitively, the app is stable and reliable, and so on.
✅Payment Methods – As with betting markets, while more payment methods is generally better, the most important thing is that you personally have at least a couple of good options. You should also research the time it takes to make withdrawals, and any transaction fees that are involved.
✅Special Features – This is one area where new apps for betting tend to lag behind the older names. Still, it’s not unheard-of to find one providing live streaming, and most will have the likes of in-play betting, cash out, and a bet builder in place.
✅Wider Reputation – A great final step, before committing to any new apps for sports betting, is to check their wider reputation among users. This involves looking at not only expert reviews, but the opinions of regular bettors on the App Store and Google Play too.

Best New Betting Apps for UK Players

As noted, UK players actually have plenty of new apps for sports betting to choose from. We’ve put the time into researching all of these options, so you don’t have to. Below, you can see our recommendations for the very best such apps. 


SBK Betting App

This is arguably the top new sports betting app around. SBK is a mobile-only sportsbook, meaning the company’s entire attention has gone into this platform. That shows in an incredibly slick and user-friendly interface, which is a delight to use. Alongside a nice selection of betting markets, SBK also provides in-play and cash out, plus a bet builder. Finally, its social features also help to give you great betting tips from other users. 

SBK mobile app



BetTarget Betting App

BetTarget itself is new, having only launched in 2023. There’s plenty of experience behind this app though, courtesy of the highly-regarded ASG Technologies. They’ve delivered an extremely user-friendly offering, packed with an enormous range of betting markets. The selection of payment methods is also competitive, and a nice flair for innovation is shown by the ‘Target Tip’ tool. Add in highly-responsive live betting features, and this is an excellent all-round app.

BetTarget Signup promo



LiveScore Betting App

The LiveScore name was already well-regarded by many sports punters, having been a reliable source of news and statistics for some time. The brand’s expansion into mobile betting, in turn, has been equally impressive. Launched in 2023, these iOS and Android apps are nicely streamlined, and surprisingly feature-packed. Live streaming is available for the likes of horse racing, there are plenty of enticing promotions, and the likes of Face and TouchID can be enabled easily.

LiveScore Bet Mobile App



Betzone Betting App

Betzone is a fresh addition to the sports betting scene, launching in 2023. It’s licensed by the UKGC though, and its parent company has a history with physical betting shops in the UK. Both iOS and Android apps are available, and each uses a cool-looking and streamlined interface. While the range of promotions could be expanded, the live betting tools are already excellent, and the company shows an admirable commitment to responsible gambling.




Mr Play Betting App

While the sportsbook only launched in 2019, Mr Play’s casino has been around since 2017. This relatively high level of experience – compared to most of our other new apps for betting – shows itself in several key ways. The interface has been arranged brilliantly, making it a cinch to navigate, and the special offers provide genuine value. The odds are also highly competitive, and the payment method selection is exceptionally wide.



QuinnBet Betting App

If you’re a fan of horse racing, QuinnBet is easily one of the best brand new betting apps you can use. It provides not only exceptionally wide-ranging coverage, but also several racing-specific special offers. There’s plenty more to get excited about here though, including live streaming, a bet builder, and 24/7 customer service. Great deals are also available for other sports, and the odds are highly competitive.



Kwiff Betting App

Among new betting apps, Kwiff is definitely one of the most innovative of all. Nowhere is this better shown than by its ‘kwiffing’ promotion, which replaces regular free bets with special, algorithm-selected wagers that are placed for you. The app looks fantastic, and is equally great from a usability perspective. There’s also a Loyalty Club, which rewards loyal customers, and a fantastic set of live betting tools.

Kwiff mobile screens



The Pools Betting App

If you like pools betting, this is a brilliant option. Finding pools to become part of is incredibly easy, and there’s a good user base of other players on the app who’ll be happy to join forces with you. The football, horse racing, and virtual sports sections are all busy, and you can place both pre-match and in-play wagers. The solid promotions – including Best Odds Guaranteed – are the icing on the cake

Pools sign up offer



Pros and Cons of Choosing a New Betting App

Like everything in sports betting, the use of newer betting apps has both its advantages and disadvantages. Below, we’ve collected the most notable examples in each case. 


➡️Bigger Offers – In an effort to build their user base, newer apps are often willing to provide far bigger welcome offers, which can provide a great kick-start for your account.
➡️Mobile-Focused Features – These apps have been designed using modern-day technology. The likes of Touch and Face ID come as standard now, as have push notifications, customisable interfaces, and so on.
➡️More Innovative – Newer apps are often willing to take bigger chances. Kwiff, for example, does away with traditional free bets entirely, replacing them with a fresh, innovative alternative.
➡️Responsive Customer Service – For brands, a benefit of having fewer customers is that they can better serve those they do have. Newer apps often have more responsive, and more friendly, customer service.
➡️Ease of Use – The apps for bigger brands have often been built on older frameworks, which have been updated many times. New apps, by contrast, have been built from the ground up with a view to meeting the demanding standards of contemporary users.


➡️Shorter Track Record – This is the most obvious drawback. Newer betting apps simply don’t have the track record of established brands, which – for some – makes it harder to trust them.
➡️Fewer Premium Features – Newer apps tend to have smaller budgets, and – therefore – fewer special features. In turn, the likes of streaming and 24/7 support are sometimes absent.

Final Thoughts

New betting apps aren’t for everyone, as we’ve covered in this article. If you’re willing to try a lesser-known brand though, there are a whole bevy of benefits this approach can bring. These include bigger offers, smoother interfaces, and more personalised customer service. 

All the recommended brands in this article should deliver a modern and enjoyable experience. Even in this excellent company, however, SBK and BetTarget do stand out. Whether you’re looking for new betting apps for Android or iOS, we’d recommend checking these two bookies first of all.


Which new betting app has the best sign up offer?

The SBK welcome offer is an absolute classic. It’s a Bet £10, Get £30 deal, meaning it automatically trebles your spending power, and the T&Cs are very fair indeed.

How do I choose the best new betting app?

We’ve provided plenty of guidance in this article. In particular, we’d recommend prioritising a brand’s security and track record, and checking that it meets your personal requirements for markets, payment methods, and so on. 

What is the best new sports betting app in the UK?

Again, SBK is our stand-out pick here. It’s a mobile-only brand with a brilliantly-designed app, very good odds, and a nice selection of special features. 

Are new betting apps safe to use?

You can rest assured that this is the case with our recommended brands. If you’d prefer to find your own app, you must confirm that its operating company holds at least one license with the UKGC, MGA, or a similar authority. 

Why should I download a new betting app, instead of an older one?

There are plenty of reasons why you might make this choice. Newer brands often provide bigger welcome offers, superior customer support, and more user-friendly platforms. 

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