New Betting Apps
By the Bet at editorial teamUpdated 18+ · T&Cs apply to all offers
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Sportsbooks licensed to take bets in Britain
Every site below holds a Gambling Commission licence. The order reflects what the sign-up offer is worth to a player here, not what an operator pays us — how that works is set out on our about page.
Offers and order last checked
- 1
888sportSportsbook · UKGC 39028Sportsbook offerBet £10 get £30 in free betsMin deposit £10Code 30FXSSince 1997Free bets expire if not used within the set windowVisit 888sportRead reviewWhat you should know
The offer. Bet £10 get £30 in free bets. Terms are set by the operator and change without notice.
Who runs it. 888 UK Limited (evoke plc). Licensed as UKGC 039028-R-319297-013 · 888 UK Limited.
Deposits and withdrawals. Debit card, PayPal, Apple Pay, Paysafecard, bank transfer.
Why it is on this list. Price boosts on the day's main football and racing cards, and the free bets land as soon as the qualifier settles.
- 2
DafabetSportsbook · UKGC 44662Casino offer100% first deposit bonus up to £200Since 2004No welcome free bet for new sportsbook customersVisit DafabetWhat you should know
The offer. 100% first deposit bonus up to £200. Terms are set by the operator and change without notice.
Who runs it. SCGO Limited (UK licensee). Licensed as UKGC 044662-R-324273-021 · SCGO Limited.
Deposits and withdrawals. PayPal, Visa, Mastercard, Apple Pay, Google Pay, Pay by Mobile, Trustly, Paysafecard, Skrill, Neteller, bank transfer.
Why it is on this list. No welcome free bet at all, and that is the point: best odds guaranteed applies from the off rather than after a qualifier.
- 3
William HillSportsbook · UKGC 39225Sportsbook offerBet £10 get £30 in free betsMin deposit £10Code R30Since 1934Casino bonus carries 10x wageringVisit William HillRead reviewWhat you should know
The offer. Bet £10 get £30 in free bets. Terms are set by the operator and change without notice.
Who runs it. WHG (International) Limited (evoke plc). Licensed as UKGC 039225-R-319373-014 · WHG (International) Limited.
Deposits and withdrawals. Debit card, PayPal, Apple Pay, Paysafecard, bank transfer, shop deposit.
Why it is on this list. Shops as well as an app: a slip placed online can be settled or cashed out over the counter.
- 4
NetBetSportsbook · UKGC 39170Sportsbook offerBet £10 get £20 in free betsMin deposit £10Since 2001Free bets expire if not used within the set windowVisit NetBetRead reviewWhat you should know
The offer. Bet £10 get £20 in free bets. Terms are set by the operator and change without notice.
Who runs it. Netbet Enterprises Limited. Licensed as UKGC 039170-R-319343-029 · Netbet Enterprises Limited.
Deposits and withdrawals. PayPal, Visa, Mastercard, Paysafecard.
Why it is on this list. Pool betting on the horses alongside fixed odds, and spin winnings come with no wagering attached.
- 5
BetwaySportsbook · UKGC 39372Sportsbook offerBet £10 get £40 in free betsMin deposit £10Since 2006No PayPal in the cashierVisit BetwayRead reviewWhat you should know
The offer. Bet £10 get £40 in free bets. Terms are set by the operator and change without notice.
Who runs it. Betway Limited (Super Group). Licensed as UKGC 039372-R-319367-028 · Betway Limited.
Deposits and withdrawals. Visa, Mastercard.
Why it is on this list. Free-spin winnings carry no wagering, and the football in-play tree is one of the deepest on a UK licence.
18+. New customers only. Offers change without notice — read the operator’s own terms before you stake. Free advice and blocking tools: GAMSTOP, BeGambleAware, National Gambling Helpline 0808 8020 133.
How we compare sitesAffiliate links: we may earn a commission18+ onlyUKGC-licensed operators
When looking to download a mobile betting app, it can be tempting to go with the same old names. There is another approach, though. By choosing one of the best new betting apps instead, you potentially get access to bigger offers, more advanced technology, and – overall – a brand that’s not afraid to take risks to improve itself. Read on to discover the best new apps for betting around right now.
How to Choose a New Betting App
Regardless of whether you opt to use new betting apps in the UK, rather than an older brand, you’ve still got a whole lot of choices available to you.
We’ve highlighted some top choices of new betting apps for iOS and Android in the next section. If you wish to conduct your personal search instead though, these are the most crucial factors to consider for a new sports betting app.
Player Security – Verifying that the app safeguards both your info and money should be your first priority. Start by ensuring the brand has at least one license, with a regulator like the UKGC or MGA. Then, looking into the protective measures it has set up, the payment systems it uses, and more. User safety cannot be overstated.
Best New Betting Apps for UK Players
As noted, UK players actually have plenty of new apps for sports betting to choose from. We’ve put the time into researching all of these options, so you don’t have to. Below, you can see our recommendations for the very best such apps.
SBK Betting App
This is arguably the top new sports betting app around. SBK is a mobile-only sportsbook, meaning the company’s entire attention has gone into this platform. That shows in an incredibly slick and user-friendly interface, which is a delight to use. Alongside a nice selection of betting markets, SBK also provides in-play and cash out, plus a bet builder. Finally, its social features also help to give you great betting tips from other users.
Pros:
- Incredibly user-friendly
- Innovative social features
- Various payment methods
Cons:
- Lack of live streaming
BetTarget Betting App
BetTarget itself is new, having only launched in 2025. There’s plenty of experience behind this app though, courtesy of the highly-regarded ASG Technologies. They’ve delivered an extremely user-friendly offering, packed with an enormous range of betting markets. The selection of payment methods is also competitive, and a nice flair for innovation is shown by the ‘Target Tip’ tool. Add in highly-responsive live betting features, and this is an excellent all-round app.
Pros:
- Experienced developers
- Outstanding for live betting
- Many payment options
Cons:
- Fairly slow withdrawals
LiveScore Betting App
The LiveScore name was already well-regarded by many sports punters, having been a reliable source of news and statistics for some time. The brand’s expansion into mobile betting, in turn, has been equally impressive. Launched in 2025, these iOS and Android apps are nicely streamlined, and surprisingly feature-packed. Live streaming is available for the likes of horse racing, there are plenty of enticing promotions, and the likes of Face and TouchID can be enabled easily.
Pros:
- Live streaming
- Great promotions
- Excellent performance
Cons:
- Relatively few payment methods
Betzone Betting App
Betzone is a fresh addition to the sports betting scene, launching in 2025. It’s licensed by the UKGC though, and its parent company has a history with physical betting shops in the UK. Both iOS and Android apps are available, and each uses a cool-looking and streamlined interface. While the range of promotions could be expanded, the live betting tools are already excellent, and the company shows an admirable commitment to responsible gambling.
Pros:
- Great-looking app
- Responsive in-play tools
- Promotes responsible betting
Cons:
- Lack of payment options
Mr Play Betting App
While the sportsbook only launched in 2019, Mr Play’s casino has been around since 2017. This relatively high level of experience – compared to most of our other new apps for betting – shows itself in several key ways. The interface has been arranged brilliantly, making it a cinch to navigate, and the special offers provide genuine value. The odds are also highly competitive, and the payment method selection is exceptionally wide.
Pros:
- Many payment options
- Good track record
- Impressive special offers
Cons:
- Lack of 24/7 support
QuinnBet Betting App
If you’re a fan of horse racing, QuinnBet is easily one of the best brand new betting apps you can use. It provides not only exceptionally wide-ranging coverage, but also several racing-specific special offers. There’s plenty more to get excited about here though, including live streaming, a bet builder, and 24/7 customer service. Great deals are also available for other sports, and the odds are highly competitive.
Pros:
- Excellent range of promotions
- Live streaming available
- 24/7 support
Cons:
- Arguably too focused on horse racing
Kwiff Betting App
Among new betting apps, Kwiff is definitely one of the most innovative of all. Nowhere is this better shown than by its ‘kwiffing’ promotion, which replaces regular free bets with special, algorithm-selected wagers that are placed for you. The app looks fantastic, and is equally great from a usability perspective. There’s also a Loyalty Club, which rewards loyal customers, and a fantastic set of live betting tools.
Pros:
- Innovative approach to promotions
- Loyalty Club for existing customers
- Very good live betting
Cons:
- Further payment options needed
The Pools Betting App
If you like pools betting, this is a brilliant option. Finding pools to become part of is incredibly easy, and there’s a good user base of other players on the app who’ll be happy to join forces with you. The football, horse racing, and virtual sports sections are all busy, and you can place both pre-match and in-play wagers. The solid promotions – including Best Odds Guaranteed – are the icing on the cake
Pros:
- Pools betting specialist
- Good special offers
- Wide user base
Cons:
- Narrow sports coverage
Pros and Cons of Choosing a New Betting App
Like everything in sports betting, the use of newer betting apps has both its advantages and disadvantages. Below, we’ve collected the most notable examples in each case.
Pros
Bigger Offers – In an effort to build their user base, newer apps are often willing to provide far bigger welcome offers, which can provide a great kick-start for your account.
Mobile-Focused Features – These apps have been designed using modern-day technology. The likes of Touch and Face ID come as standard now, as have push notifications, customisable interfaces, and so on.
More Innovative – Newer apps are often willing to take bigger chances. Kwiff, for example, does away with traditional free bets entirely, replacing them with a fresh, innovative alternative.
Responsive Customer Service – For brands, a benefit of having fewer customers is that they can better serve those they do have. Newer apps often have more responsive, and more friendly, customer service.
Ease of Use – The apps for bigger brands have often been built on older frameworks, which have been updated many times. New apps, by contrast, have been built from the ground up with a view to meeting the demanding standards of contemporary users.
Cons
Shorter Track Record – This is the most obvious drawback. Newer betting apps simply don’t have the track record of established brands, which – for some – makes it harder to trust them.
Fewer Premium Features – Newer apps tend to have smaller budgets, and – therefore – fewer special features. In turn, the likes of streaming and 24/7 support are sometimes absent.
Final Thoughts
New betting apps aren’t for everyone, as we’ve covered in this article. If you’re willing to try a lesser-known brand though, there are a whole bevy of benefits this approach can bring. These include bigger offers, smoother interfaces, and more personalised customer service.
All the recommended brands in this article should deliver a modern and enjoyable experience. Even in this excellent company, however, SBK and BetTarget do stand out. Whether you’re looking for new betting apps for Android or iOS, we’d recommend checking these two bookies first of all.
FAQ
Which new betting app has the best sign up offer?
The SBK welcome offer is an absolute classic. It’s a Bet £10, Get £30 deal, meaning it automatically trebles your spending power, and the T&Cs are very fair indeed.
How do I choose the best new betting app?
We’ve provided plenty of guidance in this article. In particular, we’d recommend prioritising a brand’s security and track record, and checking that it meets your personal requirements for markets, payment methods, and so on.
What is the best new sports betting app in the UK?
Again, SBK is our stand-out pick here. It’s a mobile-only brand with a brilliantly-designed app, very good odds, and a nice selection of special features.
Are new betting apps safe to use?
You can rest assured that this is the case with our recommended brands. If you’d prefer to find your own app, you must confirm that its operating company holds at least one license with the UKGC, MGA, or a similar authority.
Why should I download a new betting app, instead of an older one?
There are plenty of reasons why you might make this choice. Newer brands often provide bigger welcome offers, superior customer support, and more user-friendly platforms.