Best Odds Guaranteed Bookmakers

On this page

1. Top 14 Bookies for Best Odds Guaranteed (2026)
2. What are Best Odds Guaranteed?
3. Best Odds Guaranteed Times
4. How Does Best Odds Guaranteed Work?
5. Best Odds Guaranteed Bookies
6. Common T&C’s for BOG
7. Conclusion
8. FAQ

Sportsbooks licensed to take bets in Britain

Every site below holds a Gambling Commission licence. The order reflects what the sign-up offer is worth to a player here, not what an operator pays us — how that works is set out on our about page.

Offers and order last checked 14 October 2026

Show onlyNo wageringFree betApple Pay

1. 1888sportSportsbook · UKGC 39028Sportsbook offerBet £10 get £30 in free betsMin deposit £10Code 30FXSSince 1997Free bets expire if not used within the set windowVisit 888sportRead review
   What you should know

   The offer. Bet £10 get £30 in free bets. Terms are set by the operator and change without notice.

   Who runs it. 888 UK Limited (evoke plc). Licensed as UKGC 039028-R-319297-013 · 888 UK Limited.

   Deposits and withdrawals. Debit card, PayPal, Apple Pay, Paysafecard, bank transfer.

   Why it is on this list. Price boosts on the day's main football and racing cards, and the free bets land as soon as the qualifier settles.

2. 2NetBetSportsbook · UKGC 39170Sportsbook offerBet £10 get £20 in free betsMin deposit £10Since 2001Free bets expire if not used within the set windowVisit NetBetRead review
   What you should know

   The offer. Bet £10 get £20 in free bets. Terms are set by the operator and change without notice.

   Who runs it. Netbet Enterprises Limited. Licensed as UKGC 039170-R-319343-029 · Netbet Enterprises Limited.

   Deposits and withdrawals. PayPal, Visa, Mastercard, Paysafecard.

   Why it is on this list. Pool betting on the horses alongside fixed odds, and spin winnings come with no wagering attached.

3. 3William HillSportsbook · UKGC 39225Sportsbook offerBet £10 get £30 in free betsMin deposit £10Code R30Since 1934Casino bonus carries 10x wageringVisit William HillRead review
   What you should know

   The offer. Bet £10 get £30 in free bets. Terms are set by the operator and change without notice.

   Who runs it. WHG (International) Limited (evoke plc). Licensed as UKGC 039225-R-319373-014 · WHG (International) Limited.

   Deposits and withdrawals. Debit card, PayPal, Apple Pay, Paysafecard, bank transfer, shop deposit.

   Why it is on this list. Shops as well as an app: a slip placed online can be settled or cashed out over the counter.

4. 4DafabetSportsbook · UKGC 44662Casino offer100% first deposit bonus up to £200Since 2004No welcome free bet for new sportsbook customersVisit Dafabet
   What you should know

   The offer. 100% first deposit bonus up to £200. Terms are set by the operator and change without notice.

   Who runs it. SCGO Limited (UK licensee). Licensed as UKGC 044662-R-324273-021 · SCGO Limited.

   Deposits and withdrawals. PayPal, Visa, Mastercard, Apple Pay, Google Pay, Pay by Mobile, Trustly, Paysafecard, Skrill, Neteller, bank transfer.

   Why it is on this list. No welcome free bet at all, and that is the point: best odds guaranteed applies from the off rather than after a qualifier.

5. 5BetwaySportsbook · UKGC 39372Sportsbook offerBet £10 get £40 in free betsMin deposit £10Since 2006No PayPal in the cashierVisit BetwayRead review
   What you should know

   The offer. Bet £10 get £40 in free bets. Terms are set by the operator and change without notice.

   Who runs it. Betway Limited (Super Group). Licensed as UKGC 039372-R-319367-028 · Betway Limited.

   Deposits and withdrawals. Visa, Mastercard.

   Why it is on this list. Free-spin winnings carry no wagering, and the football in-play tree is one of the deepest on a UK licence.

18+. New customers only. Offers change without notice — read the operator’s own terms before you stake. Free advice and blocking tools: GAMSTOP, BeGambleAware, National Gambling Helpline 0808 8020 133.

How we compare sitesAffiliate links: we may earn a commission18+ onlyUKGC-licensed operators

Best odds guaranteed is one of the best bookmaker inventions of recent years for punters to be able to take advantage of. BOG allows you to take a price on your horse or greyhound, and if it wins at a higher SP you take the bigger price.

Top 14 Bookies for Best Odds Guaranteed (2026)

There are a number of high-profile best odds guaranteed bookmakers on the market. We analysed all of them, these being the best of the bunch for horse racing and greyhound daily BOG markets:

What are Best Odds Guaranteed?

Although BOG on greyhound racing is also popular nowadays, best odds guaranteed on horse racing has become a real staple of the daily markets.

The idea is to lock in the best price possible for your bet. So, should you back a horse in the morning at odds of 3/1 and it goes off at 2/1, you are paid out at 3/1. But, with BOG, if that same horse drifted out to 4/1 and then won, you’d be paid out at 4/1.

Best odds guaranteed therefore means you always get paid at the bigger price between the odds you took when striking the bet, and the official starting price. BOG on horse racing and best odds guaranteed on greyhound racing both work in largely the same way.

Squeeze more from BOG

• Compare SP vs exchange SP on a betting exchange.
• Fast credits for settled bets: pick from the best PayPal bookies.

Best Odds Guaranteed Times

Different bookmakers and sportsbooks offer varying best odds guaranteed times. Some don’t allow BOG to kick in until a certain time of day, limiting your opportunities somewhat, while others have it as a permanent offer.

Some of the better online bookmakers such as bet365 and Ladbrokes allow you to bet using BOG any time you like, though the offer of course only works for ‘on the day’ races and not in the ante-post market. Here’s how the times break down for our in-focus BOG bookmakers:

How Does Best Odds Guaranteed Work?

Although a genuine help for online punters, best odds guaranteed was invented by online bookmakers to ensure bets are placed with them and not in betting offices.

Any bet placed after the final declarations have been made for a race is counted as an ‘on the day’ bet and not an ante-post of ‘futures’ wager. With these bets, BOG is offered by most bookmakers to allow you to get the best possible price for your horse based on when you back it.

In other words; if a horse has contracted from 7/1 down to 4/1, then 4/1 is the best price you can now get. However, by taking those odds, should the price reduce any further your 4/1 is locked in. If the horse drifts out to bigger than 4/1 at SP though you will be paid out at the bigger price.

Using bet365 as an example, here’s how to get best odds guaranteed from scratch:

1. Join up or sign in to your bet365 account
2. Head to ‘horse racing’ and browse the latest prices
3. Click on the horse(s) you wish to back, they appear in your betslip
4. BOG is automatic with bet365, so simply enter your stake and take the odds advertised
5. If and when your horse wins, you are paid out at whatever is bigger between the SP and the price you took when striking the bet

Best Odds Guaranteed Bookies

Not every bookmaker quite handles horse racing best odds guaranteed the same way, though broadly speaking all best odds guaranteed bookies offer the same service in principle. Here’s the pick of them:

1. bet365 – The best in the business. bet365 best odds guaranteed is offered as soon as the final declarations are made for all domestic horse racing and greyhound events. As a bookmaker often offering some of the best market prices in advances of races anyway, punters tend to score no matter the final odds with this firm.
2. William Hill – One of the oldest and best-loved bookmaking firms on the market, it goes without saying BOG is offered but there are positives and negatives about the William Hill best odds guaranteed deal. On the plus side; William Hill is often the very first to advertise prices on British horse races. On the down side; BOG isn’t offered until 10AM on the day of the race by which time you may have missed the best prices. Greyhound BOG is offered every day too.
3. Betfred – Betfred best odds guaranteed is offered on its domestic horse racing markets, but only after 8AM on the day of the race. Prices aren’t always the best here, so be sure to take advantage at the earliest possible point. Remember; BOG is not offered on international racing markets or on greyhound racing.
4. Betfair – Punters should remember the distinction between the Betfair Exchange and the Betfair Sportsbook. No BOG is available on the exchange, but after 8AM each day Betfair best odds guaranteed is made available on all fixed odds British and Irish horse races on the sportsbook.
5. Coral – Along with sister platform Ladbrokes, Coral offers BOG on all domestic horse and greyhound races. Much like major rival bet365, they also offer their best odds guaranteed prices at any time after declarations are made, so you can place your bets the day before if you wish and still take advantage with Coral best odds guaranteed.
6. 888Sport – ‘Triple Eight’ can’t quite boast the same level of service as bet365, Coral and Ladbrokes, but they do offer fair prices via the 888Sport best odds guaranteed from midnight onwards, so you can still get on early. Their prices are competitive, but you’ll only find BOG on domestic horse racing and not on international races or on greyhounds.
7. Marathonbet – Much like in high street betting shops, the Marathonbet best odds guaranteed deal only starts from 9AM on the day of the race in question. Those races will only be British and Irish horse racing too, with no greyhound races included in the best odds guaranteed promo. Prices are fair, but you’ll need to be quick to guarantee the best price.
8. Ladbrokes – Being part of the same ownership, Ladbrokes’ BOG offering is pretty much identical to that of Coral. In other words; Ladbrokes best odds guaranteed is available on all British and Irish horse races as well as greyhound events, and can be grabbed as soon as prices are made available including the day before the race.
9. BetVictor – Unfortunately, despite being one of the oldest and biggest names around, BetVictor best odds guaranteed is not offered on any greyhound events. In line with Betway and Marathonbet, they also don’t allow the promo on their horse racing markets until after 9AM on the day of the race either which for a large firm is a little disappointing.
10. Quinnbet – In a move which should guarantee some extra custom for this up-and-coming brand, the Quinnbet best odds guaranteed offer is available on all greyhound and horse races in Britain and Ireland, every day. The offer doesn’t kick in until 8.30AM on the day of the event, however even this beats some supposedly better-known names in the industry.
11. Unibet – Not many companies will allow anytime BOG bets, but the Unibet best odds guaranteed deal does at least open up from 8AM each day on all UK and Irish horse races. There is no best odds guaranteed offer for greyhounds though unfortunately.
12. Grosvenor – Previously known as kings of the casino world, there is a Grosvenor best odds guaranteed offer on all of their British and Irish racing action every day. Better still, Grosvenor’s sportsbook allows BOG bets from midnight onwards meaning you should not struggle to get the best possible price for your bet.
13. Boylesports – In what is a crucial move in order to keep regular, in the know punters happy, Boylesports has moved to offer the best BOG promo you can get alongside bet365, Coral and Ladbrokes. Boylesports best odds guaranteed is offered every day on all British and Irish horse races and greyhound events, kicking in as soon as odds are released meaning you can take advantage the day before if you need to.
14. Vbet – You can take advantage of the Vbet best odds guaranteed offer on domestic horse racing every day, from as early as 6AM on the morning of the race in question. As of now, no best odds guaranteed deals are available on other sports.

Common T&C’s for BOG

It goes without saying that all bookmaking firms and sportsbooks will have differing T&C’s, especially concerning the time that best odds guaranteed kicks in on their site. Always check the terms of your own bookmaker, but fairly common T&C’s are:

• BOG is available to all customers, not just new sign-ups
• Offer usually applies only on Win and Each-Way fixed-odds markets
• Offer usually only applies to UK and Irish horse racing or greyhounds
• BOG does apply to multiple bets
• No ante-post, Tote or Pari-Mutuel bets are included
• BOG applies to the price stated on your betslip and the official industry SP only

Conclusion

Although used in greyhound racing too, best odds guaranteed has been a terrific edition in recent years to the horse racing betting industry.

In the past there was nothing more frustrating than working out whether or not to take a price without knowing whether your horse would contract or drift in the market.

BOG has solved all of that and, furthermore, you can use our help here to pick and choose from the bookmakers offering the very best deals around to ensure you always use BOG to your full advantage.

Choosing bet365, Ladbrokes, Coral or Boylesports for example will mean that as soon as prices are released for a race, sometimes up to two days before the event, you can get your bet on at the biggest odds and relax knowing that if the SP is bigger, you’ll get the maximum payout.

FAQ

Your most important questions answered about best odds guaranteed with online bookmakers.

Is Best Odds Guaranteed available only on horse racing?

No. BOG is also offered by a number of firms on domestic greyhound racing too, though as of yet it has not proven to be prudent to offer BOG on other major sports betting markets.

Which online betting sites offer BOG?

The vast majority of the online betting market now offers best odds guaranteed. The best ones to be with are undoubtedly bet365, Boylesports, Coral and Ladbrokes.

How many Best Odds Guaranteed bets can I place at a time?

As many as you like, so long as they all qualify. BOG is usually offered only on fixed odds betting, not Tote, and only on Win and Each-Way bets though multiples can be included.

What time does the Best Odds Guarantee start?

With the better firms, the offer begins as soon as prices are released. Other firms only allow BOG to kick in from the morning of the race, at 6AM, 8AM, 9AM or even as late as 10AM.