VIP Bonuses & Loyalty Programs (2024)

With so many bookmakers to pick from, customers can afford to be choosy and look for bookies that offer the best service and value. One key factor that all betting fans should look out for when choosing a site to bet with is a VIP Rewards Program.

These can add tremendous value, through gifts, bonuses, prize draws and other perks. In this article we will look in-depth at VIP programs, giving you all the key information and identifying some of the best VIP programs around right now.

How Do VIP/Loyalty Programs Work? 

VIP and Loyalty Programs are reward schemes offered by bookmakers for regular customers. The purpose of the schemes is to encourage customers to make repeat visits to a site and to bet with the bookmaker offering the scheme, rather than any of their rivals. Although better known from the online casino betting world, the VIP/Loyalty program is now increasingly used in the sports betting sector.

There are important differences between the VIP and the Loyalty program. 

A sports betting Loyalty Programs will usually be open to all customers who bet with a site. Although the precise operation will vary from site to site, the essentials are usually the same: every time you bet with a site you earn points, and those points build up the more you use the site. The more points you gain, the more rewards you earn. The rewards in question range from free bets and cashback offers, to more substantial prizes, and the bookmaker will display the prizes you can earn as you accumulate more points. 

VIP programs also offer rewards, but are more exclusive. A true VIP program can only be accessed through invitation if you meet a range of criteria. VIP schemes can offer free gifts, higher betting limits, personalised cashier service and even tickets to sports events.

What are the Best Bookmakers for VIP Programs? 

VIP Programs and Loyalty Schemes are common throughout the betting industry, but some sites are better than others in the quality of their schemes. Here are ten of the best.


The Ladbrokes Loyalty program is offered through The Grid. This is a card that can be claimed as soon as you have signed up with the site, and it links your online and retail betting. Your Grid Card will enable you to claim money-off deals with Ladbrokes retail partners. You will also accumulate points which can earn you money back, and free bet offers.

Ladbrokes the grid

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The BetVictor rewards scheme is an unusual spin on the standard Rewards Program. The BV Loyalty Club can be accessed when you place five £5 bets in the same week. Customers who meet the requirements will be rewarded with a virtual mystery box. In each box you will find a free bet, ranging from £1 up to £25, which can be used on any sports market.

BV Loyalty Club BetVictor

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Customers who are invited to the 888Sport VIP Program can receive handy cash bonuses of up to £1,000. The VIP offer is divided into seven tiers, based on how much you wager during a single week, ranging from £250 up to £50,000. Each tier has a different level of cash reward, and – if you are invited to be an 888Sport VIP – you are automatically enrolled in the promotion.

888 sport VIP Loyalty Rewards

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The Betfred Loyalty Scheme is similar to the BetVictor Program. The Betfred Free Bet Club is open to any Betfred customer who places a cumulative total of £20 in virtual sports bets between Monday and Thursday each week. All of the bets have to be placed at odds of evens or higher, and the reward is a free bet worth £5, paid out by the end of the week.  

Betfred free bet club

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The Skybet Rewards Club offers some of the best sports betting loyalty program bonuses. It is a flexible Rewards Scheme that allows customers to choose their own rewards. You simply ppt into the Club each week and choose which of the topical offers you wish to claim, then earn your reward by betting a set amount. Sky Bet also offer individual tailored rewards for customers.

Sky Bet Club

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Paddy Power

Known for its innovative promotions, Paddy Power offers a reliable and popular Rewards Scheme. Paddy’s Reward Club is open to all customers who place five qualifying bets either online or in a Paddy Power retail outlet. Qualifying customers will then receive a free bet of up to £10. Rewards Club members also get a two-question head start in the Beat The Drop quiz game. 

Paddy's Rewards Club

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Betfair Exchange

Betfair’s exchange revolutionised the betting industry, and they continue to offer a useful Rewards Scheme for regular exchange bettors. Every time you bet through the Betfair exchange, you earn points at a rate of 1 point per £0.10 commission you paid on this bet. These points accumulate and reduce the amount of commission that you pay on future bets through the exchange.

Betfair loyalty

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The Unibet regular customer deal is the Level Up promotion. Like all Reward Schemes, it consists of levels of rewards. In this case there are four, and each level has different qualifying criteria and a higher reward. For the top level reward of a £15 Free Bet and 75 Free Spins on the Fire Joker slot game, you have to wager £150 on sports during the qualifying period.

Unibet Level Up challenges

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BoyleSports offer an interesting and innovative modern Rewards Scheme that comes in the form of a card, like the Ladbrokes offer. You can apply for your card when you register on the BoyleSports site, and it opens up a variety of promotions including cash-out offers, prize draws and free bet bonuses. Each time you bet using the card, you can earn more rewards.

Boylesports Acca Loyalty Club

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Betway customers can benefit from one of the best Loyalty Schemes in the UK. To qualify for the promotion you have to register with the Betway site, and then opt into the Betway Free Bet Club. Every week you can earn up to £10 in free bets when you wager on a three-selection multiple at minimum odds of 2/1. The Free Bet Club runs from Saturday to Friday, and is refreshed every week.

Betway Free Bet Club

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What Do VIP/Loyalty Programs Offer?

The competitive nature of the modern sports betting industry has encouraged bookmakers to be increasingly inventive with their Loyalty Programs, and offer a wide variety of benefits. While there is technically no limit to the type of reward you can earn, these are the most common Loyalty Program benefits.

VIP Program Types

As mentioned above, there are many different types of VIP and Loyalty Programs, and bookmakers can make theirs as simple or complicated as they choose. However, you will find that there are plenty of similarities between some of the most common schemes

How to Choose the Best VIP/Loyalty Program 

With so many VIP and Reward Programs out there, it can sometimes be hard to know which you should choose. Here are some key factors to look out for: 

➡️Dedicated Account Manager  – Not widely available, and usually part of the invitation-only VIP schemes, the dedicated account manager can provide you with a faster and more efficient betting service, including faster processing times, higher wager limits and exclusive offers.
➡️Amount of Rewards  – The actual value of Reward Schemes varies widely. Some are relatively generous, while others require you to make a high number of bets. It is important to balance reward with risk, so if a Reward Scheme requires you to bet to a level or in a manner that is not usual for you, that may be a sign that the program is not for you.
➡️Structure and Clarity – Whether you prefer a points-based system or a tiered program will determine your choice to an extent, but when choosing between programs that are in a format that you like, it is important to focus on clarity. How well is the program explained on the betting site, and how complicated are the terms and conditions? It’s imperative to make sure you understand everything fully before you sign up.

Final Thoughts

A VIP or Loyalty Program can be a useful addition to your betting strategy. The best VIP programs for betting will provide useful rewards that don’t require you to change your normal method of betting by much. Of course, you should always take care to know exactly what you’re getting into before signing up for any Reward Program. 

It is often a good idea to study the various options available before you take the plunge, with Ladbrokes, BetVictor, and 888sport being three great brands to focus on. Then, when you are signed up with a Reward or VIP Program, make sure that you take time to find the best Loyalty Program betting picks to maximise your chances of earning rewards.


What is a VIP Program?

This is a program created by a betting site to reward customers who bet to a certain level. VIP schemes are usually accessible by invitation only, but can sometimes be available to all customers.

What is a Reward or Loyalty Program?

Unlike a VIP program, a Reward or Loyalty Program is open to all or most customers. The rewards tend to be less exclusive and less valuable than a VIP Program. You may also find that some sites use VIP and Loyalty/Reward Programs to refer to the same schemes.

Which is the best site for VIP Programs?

The best site for you will depend on your betting style and your personal preferences. On this page we have provided important information to help you find the right VIP or Loyalty Program.

What type of reward can I earn?

Through a VIP Program you can earn a range of rewards. These include free bets, free spins, cashback offers, prize draws, and money off purchases at associated retailers. 

What should I look for in a VIP Program?

You should always look for the VIP or Loyalty Program that offers the best value for your betting. Make sure that you understand the terms and conditions of any Program before signing up.

Joe Halliday

Joseph Haliday

Sports Betting Expert

Joe is a passionate sports fan, who also loves the field of sports betting. He has been creating sports betting content full-time since 2016. In that time he has written hundreds of articles, including sportsbook reviews, strategy guides, explanatory articles, betting tips, and more. Joe also enjoys wagering in his spare time, particularly on football, the NFL, and the NBA.

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