Updated: 20.08.2025
Welcome to the strange and wonderful world of betting offers! There are a few different types of welcome offer out there, but 'Bet and Get' - also known as 'Bet X, Get Y' - is the most popular in the UK. Of these offers, 'Bet 10, Get 40' is the best deal you can get right now.
Welcome offers in the UK are generally as simple as this: Bet X, Get Y. But most bookmakers don't really roll out the red carpet for us punters. Yes, you can find bet 10, get 30 offers in some places, but we don't usually see anything as extravagant as bet 10, get 40 in free bets. And yet, here we are. On this page you can meet some of the aforementioned bookmakers who are offering this kind of welcome.
Read full 888Sport review here >>
888sport is younger than most people think. It was only launched in 2008. But despite its youth, it's established itself as one of the biggest bookmakers around and is known for the quality of both its desktop site and mobile app.
888sport is currently offering several ongoing promotions, one of which is a "Bet £10, Get £40" sign up promotion. Now, we should get this out of the way early: only £30 of this comes as free bets in the sportsbook. The other £10 is a casino bonus. With that said, the 888sport Bet 10 Get 40 welcome offer is a very good deal. You don't have an eternity to use your bonus if you win it, but seven days is more than enough time to do so if you can.
Read full Betfred review here >>
Betfred has one of the most impressive track records in the industry, dating back to 1967. One of the main reasons for their long-term relevance has been a steady stream of very good promotions.
Over the past few years there have been different methods of claiming Betfred's Bet 10 Get 40 sign up offers. On some occasions, you could enter a simple promo code - a recent example being BETFRED40 - and trigger a standard Bet 10 Get 40 offer. At other times, there was a slightly different welcome offer in play, where I was instead offered a Bet £10 Get £30 deal, albeit one that was more enticing when considering the risk-free £10 wager that came with it.
Read full Unibet review here >>
In recent years, Unibet has become recognized as one of the largest and best international online sportsbooks. They operate worldwide and offer many different betting markets and entertaining features such as live streaming. And their user-friendly interface and generous bonus offers make them a very tempting sportsbook to join.
The current welcome bonus at Unibet is actually a risk free bet. But even though it's not a traditional bonus where we can expect to see free money to play with, it's still a worthwhile promo for new customers. And virtually risk free! Just place a bet, and if it loses, you'll get your stake back, up to a value of £40. And because sports betting isn't the only thing you can do at Unibet, new customers will also receive an exciting £10 casino bonus.
Each Bet and Get offer is a sign up offer, so they are only available to new customers and can only be used once. They work like this: Place a qualifying bet, and if it wins, you get a certain number of free bets to use in any way you like (within reason; all bets must respect the rules about the type of bets that can be made with a bonus). This is not a bad deal. Even if you have to take into account the wagering requirements you have to meet in order to convert a free bet into cash, the expected value of a Bet and Get offer is often better than that of a straight sign-up bonus.
During the two initial phases a number of different terms and conditions will apply. These include; minimum deposit and wagering requirements, and minimum odds for your qualifying wager or the use of free bets. We will look at these in more detail below.
When it comes to a Bet 10, Get 40 deal, specifically, as the name suggests, you have to wager a minimum of $10 and you get $40 back. This is the biggest kind of Bet and Get offer that you can expect to see right now. The actual construction of the £40 bonus you get can vary from bookmaker to bookmaker. For example, some might give you one giant £40 token, while others might break it up into smaller, more digestible pieces (e.g. four £10 free bets).
Even though the Bet 10 Get 40 promotion is one of the most lavish deals around, it's still worth comparing to other typical welcome bonuses. Doing so lets potential new customers grasp just how generous (and real) this offer is.
Offer Type | How It Works | Typical Value | Pros | Cons |
---|---|---|---|---|
Bet 10 Get 40 | Deposit and wager £10, receive £40 in free bets or risk-free credit. | 400% return | High value, low entry cost, straightforward rules. | Time-limited bonus usage, some restrictions apply. |
Bet 10 Get 30 | Deposit and wager £10, receive £30 in free bets. | 300% return | Still strong value, fewer conditions than larger bonuses. | Less generous compared to Bet 10 Get 40. |
Deposit Match (e.g. 100% up to £100) | Your deposit is matched with bonus funds of equal size. | Variable | Can result in a larger bonus for bigger deposits. | Requires bigger upfront spend, usually strict wagering rules. |
Risk-Free Bet | Place a bet, and if it loses, you get your stake back (often as free bet). | Up to £40 refund | Minimises risk for first-time players. | No guaranteed free bets if your first bet wins. |
According to the data presented in the table, the Bet 10 Get 40 offer returns one of the highest rates for a small investment, which makes it very appealing for people who do not bet very often.
Numerous fresh players lose their incentive due to pebble-sized lapses in attention. They skim over the fine print yet expect to find dollars. The golden rule is: when in doubt, read. The better rule is: read as if your bonus depended on it—because, in a way, it does. 1. Not understanding what a playthrough is and how to meet it. 2. Not comprehending the terms attached to the bonus.
If players dodge these traps, they can be **very sure** of receiving their full £40 bonus without any kind of complication.
Bet £10 Get £40 is one of the UK's betting industry's finest offers in terms of value. Let's explain the reasons why this offer is premier, step by step:
Placing a mere £10 and getting £40 in free bets back is a 400% bonus. This level of return on such a small stake is matched by few other welcome offers.
You still have several free bets to attempt again, even if your initial wager is unsuccessful. This renders the deal perfect for beginners who wish to give the site a dry run before committing any significant cash.
You can use the free bets on many different markets with most bookmakers. If you enjoy wagering on football, tennis, or basketball, then you can bet with their free bets. That said, even if you are a fan of a more niche sport like ping pong, you can still use those free wagers on such markets. And some bookmakers allow you to use those free bets in a way that's similar to staking cash—not by betting straight up, but by using cashouts to any extent that won't cause you to run afoul of the terms and conditions.
Although the welcome offer is outstanding for a fast start, bettors who are in it for the long haul should also consider the ongoing promotions, loyalty rewards, and boosts to the odds that they get. A good bookmaker combines a potent welcome offer with the kinds of things that are, in essence, well-deserved bonuses for the regular bettor.
Not all Bet 10, Get 40 offers are created equal. Here are the key factors that set them apart when deciding which one to choose.
Minimum deposit: For these offers, the amount you need to deposit to get started is no more than $10. It can be a bit annoying to be told that you need to put down more than that just to actually bet a tenner, but if you're after a bonus worth twice that amount, it's still a net gain.
Payment Methods - Many Bet 10, Get 40 offers are only compatible with debit cards. If you cannot use this option, look for one that works with your payment method.
Qualifying Bet Requirements - Your minimum bet for the qualifying bet should usually be as low as $10, which is fantastic value when you're getting a $40 bonus back. Checking the minimum odds is also something you need to look out for. Evens or less is what you should ideally be looking for. Also make sure you are aware of any market restrictions that may be in place.
Bonus Structure - Some bookmakers will give you your £40 as one big bonus. This is clearly an improvement over getting nothing, but it requires a massive all-or-nothing bet, and it is better, if at all possible, to get the same amount in different ways that can be used, allowing all sorts of different ways to risk the same amount of money.
Bonus usage rules - Most bookmakers give you a lot of flexibility on how you can use your bonus, especially when it comes to sports and bet types. However, if you want to use it on certain sports, be sure to check these rules first and also look for any minimum odds restrictions.
Now that we have the basics covered, we can take a closer look at how the value-laden Bet 10, Get 40 offers work. While we will use the specific layout of a popular British bookmaker, Ladbrokes, for our running example, you can assume that all bookmakers offer a similar deal with only slight variations in the exact wording.
Step 1 - Sign Up Go to the Ladbrokes website and click on the Join option. Proceed through the registration process, which consists of four main steps. You may need a bonus code or to sign up for the Bet 10, Get 40 welcome offer to make the process work, but this is not specific to Ladbrokes.
Step 2 - Fund your account Add at least £10 to your new Ladbrokes account to meet the £10 qualifying wagering requirement. Be aware that payment restrictions apply here. Debit cards are usually the safest choice, but eWallets, prepaid cards and the like are often a no-go.
Step 4 - Use your rewards If you've activated the offer correctly, you should receive your £40 in free bets in return. These should ideally be in the form of separate tokens. If you want to use them, make your selections as usual, but choose to use them as free bets rather than something that comes out of your account balance.
UK players love Bet and Get offers for several good reasons. For one, they are very straightforward. You place a bet and receive what is essentially a multiplication of your stake in free betting chips. The most recent example I can think of that falls under the Bet and Get umbrella is 888sport's Bet £10, Get £40.
This article has informed you about the existence of Bet 10, Get 40 offers and how they work. Now all you need to do is choose from our list of five recommended bookmakers, claim your sign up offer and enjoy! The Welcome Bonus. 1. Bet 10, Get 40 is a rather unusual offer in the betting world. 2. We have five recommended bookmakers that offer this deal.
Absolutely. Bet X, Get Y promotions are arguably the best sign-up offers available, and the 4:1 return on your first bet with one of these offers is undeniably great value.
Few bookmakers offer such large welcome bonuses, but above we list five top bookmakers that actually offer sign up deals where you wager ten units and receive forty in return.
These days only a handful of bookmakers use promo codes for their introductory offers. With the Bet 10 Get 40 deal, as with most of the other promotions you'll find on this site, there's no need to use any kind of code. In fact, using a code could make this deal less advantageous for you.
This is the ultimate incarnation of the classic 'Bet and Get' welcome offer. You fund your account with a minimum of £10, place a qualifying bet of £10 or more and you'll be rewarded with £40 in free bets.