Updated: 23.08.2025
Given the vast number of bookmakers available, customers should have no problem picking and choosing the ones they like best. In fact, they can be downright picky. And why shouldn't they be? Just like some customers before them, today's customers can and should seek out bookmakers that offer them the best service and value. One key factor that all betting fans should look for when choosing a betting site is a VIP rewards program.
Through gifts, bonuses, sweepstakes, and other perks, they can add tremendous value. In this article, we will take an in-depth look at VIP programs and give you all the important information and some of the best VIP programs out there right now.
Reward programs for regular customers are offered by bookmakers under the names VIP and Loyalty Programs. Their purpose is to ensure that customers return to a betting site and place their bets with the bookmaker offering the scheme rather than with one of its competitors. These schemes are better known from the online casino betting world, but now the sports betting sector has increasingly adopted the VIP/loyalty program.
There are important differences between the VIP and the Loyalty program.
A sportsbook loyalty program is generally available to all customers who wager at the site offering the program. While the specific way a program works depends on the site offering it, they usually work in roughly the same way: each time you place a bet with the site, you earn points; each time you bet, those points accumulate and grow. The more you wager, the more points you earn. The more points you earn, the more rewards you receive. What kind of rewards? Free bets, cash back bonuses and sometimes more substantial prizes.
VIP programs also offer rewards, but they are more exclusive. To gain access to a true VIP program, you must be invited and meet a number of criteria. VIP programs may offer: - Free gifts - Higher betting limits - Personalized cashier service - Tickets to sporting events
VIP programs and loyalty programs are common throughout the betting industry, with some sites offering better versions of these programs than others. We've identified ten of the best programs in the betting industry today.
The Grid is the vehicle through which the Ladbrokes Loyalty Program is offered. It is a card that you can claim when you sign up to the site and it bridges your online and retail betting with Ladbrokes. Your Grid Card allows you to claim cashback offers from Ladbrokes' retail partners. It also allows you to earn points that can be redeemed for real money and/or free bet offers.
BetVictor's rewards program offers a new twist on the standard rewards program. You can join the BV Loyalty Club by placing five £5 bets in the same week. Customers who meet this requirement will be presented with their first Mystery Box. Each box contains a free bet from £1 to £25 that can be used on any sports market.
At 888Sport some of our customers have the privilege of being part of our exclusive VIP program. As part of this, you will receive handy cash bonuses of up to £1,000. Here's how it works. The VIP offer is divided into seven tiers - a kind of level-up system that rewards you not just for being there, but for actively betting with us. And it's not just play money either: each tier corresponds to a level of cash that can be withdrawn from your account, and the tiers go as high as £50,000 in weekly wagers.
The Betfred loyalty program is similar to the BetVictor program. The Betfred Free Bet Club is open to all Betfred customers who place a cumulative total of £20 in virtual sports bets each week between Monday and Thursday. All bets must be placed at evens or above and the reward is a £5 free bet paid out by the end of the week.
The Skybet Rewards Club offers some of the best rewards in the betting loyalty program. It is a completely flexible rewards program that allows customers to pick and choose the rewards of their choice each week. Let's take a look at what the Club has to offer in this area. Basically, you qualify for the Club by wagering a certain amount. Then, each week, you go to the Club, choose one of the four current offers, and earn your way to the Reward State by wagering the required amount.
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Paddy Power is known for its innovative promotions. One of their most reliable and popular offers is the Rewards Scheme. Known as Paddy's Reward Club, this scheme is open to all customers who place a minimum of five qualifying bets each week. The betting structure and outlets are quite flexible as bets can be placed either online or in a retail outlet. After reaching the required betting milestone, all bets that meet the qualifying criteria of the scheme will be rewarded with a free bet of up to £10. Customers also enjoy a slight edge in the Beat the Drop quiz game.
The betting industry was turned upside down when Betfair started, and they still have a good rewards program for people who bet regularly on the exchange. When you place a bet through the Betfair exchange, you earn points. The rate at which you earn points is 1 point for every £0.10 commission you pay on that bet. Stay with me: these points reduce the amount of commission you pay on future bets through the exchange.
The Level Up promotion is Unibet's standard customer rewards scheme. It divides customers into four reward tiers. Each level has a different set of rules that define which customers belong there. In order to move from one level to the next, a customer must meet a different set of wagering requirements that become increasingly difficult to meet. The reward that motivates the customer to reach the next level is greater than that of the level immediately below. In order to reach the prize that is one level higher than the one directly below, a customer must wager a sufficient amount on a package of tiered baseball games.
BoyleSports offers a unique and modern rewards program that is very similar to Ladbrokes. You can get your BoyleSports card during the registration process and with it you will have access to several promotions that can really enhance your betting experience at BoyleSports. A new promotion is always just around the corner and the card system allows you to earn even more from these promotions and from your betting itself, as you earn points and therefore more rewards when you use the card to place your bets.
Betway customers can enjoy one of the best loyalty programs in the UK. In order to participate in this scheme, it is necessary to first register on the Betway website. Then you need to join the Betway Free Bet Club, which runs from Saturday to Friday and is updated every week. The scheme allows members to earn free bets in increments of up to £10, depending on the previous week's betting activity. To qualify for the free bet, you must place a bet on a multiple of three selections with odds of 2/1 or better.
The competitive nature of the modern sports betting industry has pushed bookmakers to become more inventive with their loyalty programs and offer a wider range of benefits. While there is technically no limit to the types of rewards you can earn, loyalty program benefits almost always fall into these common categories.
As mentioned above, there are numerous types of VIP and loyalty programs. Bookmakers can choose to make theirs simple or complicated. You will find that many of the most common programs are quite similar.
| Bookmaker | Program Name | Entry Conditions | Main Rewards | Best For |
|---|---|---|---|---|
| Ladbrokes | The Grid | Card registration | Cashback, free bets, retail discounts | Players who combine retail & online betting |
| BetVictor | BV Loyalty Club | 5 x £5 bets in one week | Mystery Box (free bets £1–£25) | Casual weekly bettors |
| 888Sport | VIP Program | Invite only, wagering tiers | Cash bonuses up to £1,000+ | High rollers |
| Paddy Power | Paddy’s Reward Club | 5 qualifying bets per week | Free bet up to £10 + extra promos | Regular sportsbook users |
| Betfair Exchange | Exchange Points | Automatic (based on commission) | Reduced commission rates | Frequent exchange traders |
With so many VIP and rewards programs available today, it can be difficult to choose just one. Here are some important features to consider when choosing a program.
Dedicated Account Manager - Not widely offered and usually only available through exclusive VIP programs, a dedicated account manager can provide you with a smoother and faster betting experience. You can bet without worrying too much about how fast your bet will be placed or how much money you can use to place your bet. (And in most cases, without worrying about who can see your bets).
Amount of Rewards - The actual value of the rewards programs varies greatly. Some programs are quite generous, while others require you to place a large number of bets. The balance between reward and risk is crucial, and if a program requires you to bet in an unusual way or amount, it's usually a sign to steer clear.
A loyalty program can be a useful addition to your betting strategy. The best such programs in the betting world offer rewards that are useful and don't require you to change your basic betting method very much. Of course, you should always make sure that you know exactly what you're getting into before you sign up for such a program.
Before taking the plunge, it is often a good idea to weigh up the different options. When it comes to focusing on three great brands, you could do a lot worse than Ladbrokes, BetVictor and 888sport. Once you've signed up and are part of their atmospheric rewards or VIP program, the next task is to make sure you find betting picks from their best loyalty programs.
This is a program set up by a bookmaker to reward customers who wager at a certain level. VIP programs are usually invite-only, but can sometimes be open to all customers.
Unlike a VIP program, a reward or loyalty program is open to almost all customers. The rewards in this type of program tend to be less exclusive and not as valuable as those in a VIP program. It is also possible to find some sites that use VIP and loyalty/reward programs to refer to the same type of program.
You want to bet at a site that suits your style and more importantly, your program will depend on your personal preferences. So on this page you will find important information to help you find the right VIP or loyalty program. We will break down the details as simply as possible.
With a VIP program, you can earn several rewards. These are: - Free Bets - Free Spins - Cash Back Offers - Sweepstakes - Discounts at Affiliated Merchants.
Always look for the VIP or loyalty program that gives you the best value for your bets. Understand the terms and conditions of each program before you sign up.
