Updated: 25.08.2025
Today, there is a plethora of football betting apps on the market and it feels like a new one is launched almost every week. So how do you keep up with the best football betting sites? Or how do you find out which are the best places to bet on the beautiful game? That's where we come in. We've taken a good, hard look at all the top football betting sites in the UK - and we mean all of them - to see which ones offer you the best value, the most interesting features and the most enjoyable user experience overall. The result of this intensive research is that we can now tell you with authority which football betting site in the UK is the best - and why.
There are several key qualities we look for when we’re ranking the best bookies for football betting.
Soccer Betting Markets In addition to a wide variety of bet types, we also like to see an extremely wide variety of betting markets available. At the very least they should cover all major domestic, continental and international football tournaments.
In-Play Betting In-play betting offers a whole new way of betting on football, allowing you to take advantage of the ups and downs of the beautiful game. It should be as easy and quick to place in-play bets as it is to place non-live bets, with a minimum of market price pauses.
Competitive Odds: High quality football odds help your money go further and reward you for making smart picks. We have compared the prices of our recommended best football betting sites with those of their competitors and found them to be at least as good, if not better.
Wagering Requirements Wagering requirements exist at a bookmaker, but they should be fair to the punter. For special offers, the minimum wagering requirements should not be too high to give punters a fair chance of winning their qualifying bet.
Live Soccer Streaming Soccer betting sites that offer live streaming deserve our highest praise. This is because the service they provide not only enhances your gambling experience. It is also extremely useful for making in-play betting selections.
Wide range of betting options What sets the top football betting sites apart is the range of markets available. If you want to bet on the Premier League, the FA Cup or the Champions League, these sites should have a solid selection of both pre-match and in-play bets for each game. And when it comes to outright betting on major leagues and competitions, these platforms should have that covered as well. Recommending sites that offer some more unconventional markets - like betting on which manager will be the first to get sacked or placing bets on transfers - fuels our passion for betting on football. Also, when I can, I like to recommend sites that offer some fun football accumulator bets.
When you're betting on football, it's important to be able to place your bets while you're on the move, and to be able to exit a bet quickly if it looks like it's going wrong. That's why our top priority when recommending bookmakers for football betting is to make sure they have a mobile sportsbook that's easy to use and allows you to seamlessly sync your accounts so you can bet on any device or platform using the same account and login details.
Additional features: When we put together our recommendations for the best football betting sites, we also took into account the bookmakers that offer you some nice extra features. These feature-rich bookmakers tend to enhance your sports betting experience quite a bit. As far as bookmakers go, Bet365 is one of the best. Not only has it secured deals with a ton of leagues and competitions worldwide, but if you check out their site, you'll see just how many extra features they offer.
Security: Finally, when trying to determine the best site to bet on football games, we look for fully accredited sites that are regulated by the UK Gambling Commission and ideally are also members of IBAS to provide the best possible security for punters.
Read full Ladbrokes review here >>
Ladbrokes is one of the best sites for Premiership betting. It offers a plethora of betting options on football, not only on every Premier League match, but also on those in La Liga, Serie A, the Bundesliga and the Champions League. You can place bets both before and during the games, as well as more general bets on things like which team will win the league or who will be the league's top scorer. And if you can't watch these matches on TV, you can watch live streams of them if you're a Ladbrokes customer.
Read full Bet365 review here >>
Over the last 20 years, Bet365 has enjoyed unprecedented success and has made no secret of the fact that football is its number one sport. As well as offering an almost limitless range of betting opportunities, Bet365 also show live pictures of football matches to customers around the world. And there are a number of different ways to get free bets for your football betting needs.
Read full Coral review here >>
Coral stands out in the world of football betting. It is easily one of the best betting sites around. It offers a dizzying array of special markets for games in the Premier League and far beyond, as well as pre-match and in-play betting on every game in all of Europe's major leagues. If you're going to bet on football, Coral is a brilliant place to do it.
Read full William Hill review here >>
⭐Go to William Hill >>
William Hill has an exceptional track record and is certainly one of the top football betting sites. New users can take advantage of the famous Bet £10, Get £30 welcome offer. After that you can find a number of offers specific to football betting, including Acca Freedom and Daily Odds Boosts.
Read full Parimatch review here >>
While you may not be familiar with them, Parimatch are actually one of the top football bookmakers at the moment. They offer a welcome bonus; if you bet £5, they will give you £20 to use on an amazing range of football betting markets. Their in-play tools are of very high quality and they also allow you to stream live football.
Read full Betway review here >>
Betway has now established itself as one of the biggest online betting sites in football (thanks in part to its sponsorship of West Ham United) and offers punters in the UK a huge amount of local and international betting opportunities. In-play and live betting is available on all the major leagues, from the Premier League to the Champions League, and of course football betting is well covered in terms of offers and accessibility. One of the nice touches at Betway is their 'Free Bet Club' where you can pick up a £10 free bet every week.
Read full BetVictor review here >>
Not just breadth, but depth as well. Competitions at all levels of the game offer betting opportunities. Even minor league games provide a number of markets. And this is where we really get things started. The Hello offer is: Bet £5 and get a nice £30 bonus to bet with. That's the BetVictor Football section. Welcome aboard.
Read full 888Sport review here >>
Betting on football online is made easy at 888 with extensive coverage of the Premier League and other major leagues in Europe and beyond. Place your bets on your desktop, laptop, mobile or tablet and enjoy the huge range of pre-match and in-play betting markets on every game. Coupon navigation has been made easier so it's quicker to add more bets on the same game, or take advantage of Acca Attack where you get a 50% bonus on top of every 5x+ winning Acca. ⭐Go to 888Sport>>
Read full 10Bet review here >>
10Bet has become an extremely popular football betting site, offering improved odds and exclusive promotions on some of the most sought after outright bets. These include markets such as "Next Manager to Leave" or "Premier League Top Scorer". Of course, the site also allows decent punters to place pre-match and live bets on any football match at non-competitive prices.
Read full Betfair review here >>
Betfair has a betting exchange and an excellent sportsbook. So football bettors can choose between the excellent odds on the latter or taking their own prices on the former. You also get live streaming, great mobile apps and up to £100 in free bets when you open an account.
In addition to the leading football betting sites offered by the traditional British bookmakers, you will also discover a striking selection of new football betting sites. These appear from time to time and make a variety of enticing promises. Some of these sites deliver on their promise to change the landscape of football betting, but many struggle to keep up with the established market leaders.
SBK launched as a mobile-only product in 2019, but it brings a lot of experience to the table. That experience comes from Smarkets, the highly successful betting exchange that created SBK and remains its operator.
SBK currently has a welcome offer that is just fantastic and that is because they are giving a risk free bet of up to 20 pounds. But in order to get this offer you have to make a minimum deposit of 20 pounds. So if you think about it, you're essentially getting a refund on your very first bet, but only up to 20 pounds and only if the bet loses. The refund also applies to bets placed on football.
BetTarget is one of the best football bookmakers in the UK that not many people know about. There are currently more than 2,000 football markets available to bet on, ranging from the English Premier League to the Segunda Division of Costa Rica. The betting odds are quite excellent and there is also high quality live streaming available.
Fans of the sport can get a free £30 bet at GatoBet, as long as they first place a £10 bet. This amount can then be wagered on the impressive live football markets they offer, or on any of the thousands of options available before kick-off. There are even some refund options available. If you lose, GatoBet may give you back 10% of what you lost.
New to STS? You could pick up a nice £50 in cash with the welcome offer. The book is very good on football - around 2,000 markets to start with, with increased odds on a number of top leagues. STS can also help you with your Acca; they have an offer for that too.
Although Mr. Play had already established an immensely profitable web-based casino, in September 2019, he and his partners took the online gambling experience one step further. They introduced a superbly crafted sportsbook. This sporting branch of Mr. Play's gambling tree complements the freeway betting experience with well laid out lines and a virtually unlimited betting menu.
Easily one of the best first appearances among new football betting sites is Mr Play. It greets you with an offer that is uncomplicated, but very good value. Simply deposit and then wager at least a tenner to activate it. In return, you'll receive a tenner worth of betting chips that can be used on any football market at evens (2.0) or better. Mr. Play also serves up an Acca bonus from the good old betting shop days - up to 77% more on your multi bets, with no limit on the number of legs.
The development and proliferation of soccer betting apps has changed the way we gamble; we are no longer tied to our desks, homes, or even chairs, but can gamble almost anywhere, anytime. Yet we still believe, perhaps with good reason, that the best app is only a ghost of the site it represents. We seem to think of the site as a real place and the app as a simulacrum of it.
Bet365 is not only one of the best football betting apps around, it also gives you access to one of the best welcome offers around. All you have to do to unlock it is sign up, then deposit and bet at least £5 on any market. You will then receive 'bet credits' (free bets) to match that amount, up to a staggering £100. The app itself is available on both Android and iOS and is so well designed that even the most inexperienced punters will feel comfortable using it within minutes. There are specific Bet365 football promotions available - most notably the 2 Goals Ahead Early Payout offer - and live streaming of some of Europe's top domestic leagues is also available.
William Hill Mobile App
William Hill is one of the most respected names in sports betting, so it comes as no shock that their football betting app is yet another example of excellence. Available on both Android and iOS devices, this app is as fast and reliable as any in the industry, with an interface so effortlessly friendly that navigating it while placing a bet is almost second nature. You could be walking down the street on your way to work or lounging on your couch at home, and you might as well be sitting right in front of your computer, because the app gives you access to all the same important functions - like live betting - as if you were sitting in front of your computer at home. It helps to have such a strong app with such a strong bookmaker, and the promotions coming down from the top in this case are as good as any in the business.
888sport Mobile App
888sport is the baby, the youngest bookmaker on this list, having only launched in 2008. However, despite its tender years, it has made amazing strides and now offers one of the best football apps on the market. From the moment you arrive on the app, the first thing that greets you is the excellent value you'll get for your bets. There's a welcome offer that's sure to put a smile on any football bettor's face: Bet £10, get £30 in free bets. Now let's delve a little deeper into what the app itself has to offer. First of all, there's absolutely no streaming of football matches on the app, unlike some of the apps from more established names. However, there are still a number of in-game features to take advantage of that are perhaps only surpassed by Bet365's in-game features. The app itself is available on both iOS and Android platforms, and the interface has been built around a very, very friendly user experience - one that is arguably the best on this entire list.
Betting on live football is extremely popular as it is a dynamic market where the odds and betting options on a game are constantly changing in line with what is happening on the pitch. The markets for live football betting are huge. For example, you can bet on when you think the next goal will be scored, what will happen in the next ten minutes of the game, or what the score will be after 60 or 75 minutes. With live soccer betting, you can usually access more than 50 in-play markets on every single game.
Every site we feature here allows in-play betting on football. Of these sites, we recommend Coral, 888Sport and 10Bet as the best live online betting sites for football.
Increasingly, the top online soccer betting sites are offering the ability to watch the games you are betting on in real time. This is a service that you can usually enjoy on either your laptop or cell phone. Of course, how many and which football live streams you can access will depend on what kind of deal the bookmaker has with which football league or competition.
Coral offers the best live streaming of football, and once you've created an account and logged in, you can watch any match on any of your devices. The viewing quality is excellent, the picture and sound are stable, so the overall experience is excellent. They also offer a variety of other sports in their live stream.
Our recommendation extends to the Ladbrokes live streaming service, where you can watch football in real time on any of your devices - mobile, tablet, laptop or desktop. You must be logged in and have a positive balance in order to watch any of their live streams. Alternatively, a bet placed within the last 24 hours will also fulfill the necessary conditions to access their live streaming.
Watch live football at no extra cost on the bet365 website and app. If you have bet or have money in your account and the match is part of the bet365 live streaming service, you will be able to watch it.
When it comes to ranking football betting sites, our process goes far beyond simply listing the biggest brands. We follow a structured methodology that combines statistical comparisons, hands-on testing and real player feedback. The goal is to identify platforms that not only look attractive on the surface, but also deliver long-term value to bettors. Our review criteria includes odds competitiveness, market depth, in-play betting quality, bonus fairness, mobile usability, payment flexibility and overall trustworthiness.
Odds and prices form the basis of our evaluation. Even a seemingly small difference of 0.05 in decimal odds can add up to a significant change in potential profit over the course of a season. For example, if a punter consistently places £20 bets at odds of 2.00, he will double his stake with every win. But if another site offers 2.05 for the same event, that difference translates into hundreds of pounds more in potential earnings over 50+ bets. For serious football bettors, choosing a site with consistently strong pricing isn't optional - it's essential.
Market coverage is another important factor. We look for sites that don't just cover the obvious fixtures like the Premier League or Champions League, but also go deep into the lower domestic divisions, women's football, youth tournaments and international qualifiers. A quality bookmaker will offer over 150 markets per match, covering not only basic results but also advanced statistics such as possession percentages, passing accuracy, shots on target, player substitutions and disciplinary records. These options allow more advanced punters to exploit overlooked value.
Bonuses and promotions are carefully reviewed. While large welcome offers attract attention, what matters is the actual usability of these promotions. If a $100 bonus comes with a 20x wagering requirement on accumulators at a minimum odds of 2.00, it becomes almost impossible to benefit from. We flag such offers as poor value. In contrast, a smaller but realistic promotion - such as "Bet £10, Get £30 in Free Bets" with low wagering requirements - will often offer far more practical value to the average football fan.
Finally, mobile betting has become central to the football experience. More than 60% of bets are now placed on mobile devices. The best bookmakers not only offer apps for iOS and Android, but also optimize their web platforms to ensure seamless betting on smartphones and tablets. We test mobile apps for speed, stability, ease of navigation and availability of full betting functionality (cash-out, in-play, streaming). Only sites that pass our mobile usability tests are included in our top recommendations.
Odds comparison is one of the most powerful yet underutilized tools available to football bettors. In our research, we compared leading UK bookmakers on dozens of matches and consistently found differences that could have a direct impact on profitability. For example, in a Champions League match between Manchester City and Real Madrid, one site offered 1.70 for City to win, while another offered 1.78. A £100 bet on the higher odds will return an extra £8 - and over hundreds of bets in a season, these differences add up to serious money. This is why savvy punters treat odds shopping as an essential strategy, not an optional extra.
Diversity of betting markets is equally important. The best football betting sites offer a menu of options that goes far beyond the basics. Standard markets include Full Time Score, Double Chance and Over/Under Goals. Advanced markets extend to both teams to score, correct score, half-time/full-time, player specific results (scorers, shots, assists), set piece statistics and card markets. Top sites such as Bet365 and William Hill even allow punters to bet on more niche outcomes such as first player substituted, total offsides or number of fouls per half.
Another dimension is accumulator betting. Football accumulators, also known as parlays, remain extremely popular due to their high-risk, high-reward structure. Leading bookmakers are enhancing this experience with features such as 'Acca Insurance', where your bet is refunded if one leg loses, or 'Acca Boosts', which increase your potential payout on multiple leg wins. These promotions can significantly improve the long-term value for punters who enjoy multi-match betting strategies.
Special markets have also become increasingly popular. For example, markets such as "Next Manager to Leave", "Top Transfer Signings" or "Golden Boot Winner" offer fans additional engagement with the sport beyond the 90 minutes of a match. Bookmakers who offer these novelty markets demonstrate creativity and a deeper understanding of what football fans enjoy. In our evaluations, sites that embrace such diversity are rated higher than those that limit themselves to the most common betting options.
Security is the backbone of a trustworthy betting experience. Without it, even the most attractive odds or generous bonuses lose their value. That is why we only recommend football betting sites that are fully licensed and regulated by reputable authorities such as the UK Gambling Commission. This guarantees that the bookmaker adheres to strict legal and financial standards, including player account protection, transparent terms and conditions, and fair play monitoring.
Independent oversight is another safeguard we require. Membership of organizations such as IBAS (Independent Betting Adjudication Service) ensures that customer complaints are not simply ignored, but dealt with through impartial dispute resolution. This gives punters the confidence that their complaints will be dealt with fairly, even against large betting operators.
Technical protections are also important. Leading sites use bank-level SSL encryption, secure payment processors, and two-factor authentication (2FA) to protect player accounts. We also test payment speeds, as delayed withdrawals are one of the most common complaints among gamblers. The best bookmakers process payouts within 24 hours, while weaker ones can take up to 5 business days or more, which is unacceptable in today's market.
Reputation and user feedback complete our evaluation. No matter how strong a bookmaker looks on paper, negative feedback about unfair practices, frozen accounts or withheld payouts is a red flag. We cross-reference our technical reviews with user experiences from forums, Trustpilot and betting communities. Bookmakers that consistently receive complaints for predatory practices are excluded from our recommendations. Conversely, those that are praised for fast payouts, transparent terms, and responsive support receive a higher ranking.
In short, the trustworthiness of a bookmaker rests on three pillars: strong licensing, robust technical security, and a proven track record with players. Only when all three are in place do we consider a soccer betting site safe enough to recommend to our readers.
One of the most popular features in soccer betting apps is the cash out, which allows you to exit a bet before the match is over if the result seems to go against you. Of course, the amount you receive when you exit your bet early is much less than what you would receive if the game went your way and your bet won. But in terms of betting strategy, cashing out is a way to retain some value from a bet that seems to be going south. If you are trying to stay at least a little bit profitable while most of your bets are losing, this is the type of situation where you would want to use Cash Out.
Every betting service has a single purpose: to help bettors stretch their dollars further. There are many different and ingenious ways that bookmakers accomplish this, most of which have to do with allowing bettors to place more types of bets and bet more often. Below are some of the most popular and useful offerings that accomplish this in the world of football (soccer) betting.
In the UK, the leading soccer betting platforms entice new players to open accounts with them by offering a variety of welcome bonuses. These bonuses typically come in the form of extra bets that are awarded upon signing up and then placing a first bet. The value of the offers usually hover around 200%-400% return on the sign-up wager, e.g. stake £10 and get £20 worth of free bets.
Ladbrokes is currently offering one of the most exciting sign up bonuses for new football bettors. When you sign up and place your first bet of £5, you will receive £20 in bonus bets (a 400% bonus to be precise). This comes in the form of 4 x £5 bets, which you can use to bet on anything you like over a four day period. Coral has a similar offer.
10Bet also has a good welcome bonus on offer, which is why we consider them to be one of the best football betting sites around. When you open an account you will receive a 50% match bonus on your first deposit up to £100. This means that if you open your account with £200, you can start betting with £300.
Aside from the Welcome Bonus, the most popular promotions at the leading online football betting sites are Acca Boosts and Acca Insurance. An Acca Boost is a fantastic way to enhance your football betting experience. When this promotion is available and you place a qualifying accumulator bet of at least 4 or 5 legs that wins, you can receive up to 60% as a bonus added to your winnings on that bet. And since accumulator bets can often push the limits of what you can win to incredible heights, getting this kind of bonus on top of a huge payout can and has made many a bettor feel like a winner.
Acca insurance is also very popular; this gives you your money back (in the form of bonus bets) if only one leg of a 4x (or more) Acca bet fails to win.
The best football bookmakers offer various promotions and specials that are worth knowing about. They change regularly and tend to be more numerous around big games and special events, so it's a good idea to keep in touch with them via email or SMS.
Here are some of the most profitable welcome bonuses, where top football betting sites basically 'double' your initial deposit up to a certain amount. For example, put down £20 and they will give you £20 back. These sites will give you the bonus in the form of a no-risk bet, and sometimes they will require you to wager the bonus amount a few times before cashing out.
In most cases, your betting bonuses will come in one of two ways: either as cash or as something called a free bet. The free bet is a kind of token that is given out in welcome offers, insurance offers, free bet clubs and similar promotions. You can use them to place bets instead of what you would normally use - your account balance.
On a daily basis, most bookmakers will offer improved odds, inflating their original prices on a market to get people to bet on it. They then, of course, present you with higher potential returns. The enhanced odds aren't really enhanced at all, and the best football bookies dish them out with such regularity that you'd think they were an Amsterdam tattoo artist.
When it comes to financial returns, in certain situations you are entitled to a refund even if your original bet didn't win. You might get it in cash, but more often these days you'll get it in the form of a free bet. A classic example in football is the 'Bore Draw Money Back', where unsuccessful Correct Score bets are refunded if the score is 0-0.
to make sure you’re in the loop on the latest offers.
Soccer rarely takes a break, but certain tournaments dominate the calendar with an authority that not even the World Series or the Super Bowl can match. Here are four of the biggest.
When betting on football, your goal should be to make a consistent profit over the long term, rather than aiming for a big win right from the start. Here are my five best recommendations to increase your chances of landing in the money.
If you're new to Premier League betting, or football betting in general, it can sometimes be difficult to understand the different forms of football betting and the jargon that goes with them. That's why we've provided a brief overview of the most popular football betting options below.
Betting on football has undeniably become a lifestyle for countless people and seems to have increased the level of engagement with the sport. As a result, it is a very competitive market. So when you set out to find a site where you can really bet on football, both the serious kind and the fun kind where you're just a fan who wants to bet on your favorite team from time to time, you're bound to come across a scene that's as busy as ever in terms of looking for offers and special deals.
We hope that this directory of the best football betting sites in the UK has proved helpful. You now have a more transparent view of what is available on the market, from which a plethora of options could tempt any prospective customer. We wish you the best of luck.
Is betting on football legal in the UK?
In fact, betting on football is perfectly legal for punters from the UK. Just make sure you choose a reputable sportsbook that is licensed by the UK Gambling Commission.
Our curated list of your best options is at the top of this page. Each has its own strengths, so check out our in-depth reviews to find the bookie that best suits your needs.
All of our recommended bookmakers offer live betting. However, SportNation offers arguably the best prices for live betting of all our bookmakers, while Mr Play offers arguably the best payout feature of all our bookmakers.
Once again, each of our recommended bookmakers here has a high standard. You could say that Coral has the best app of the bunch. But William Hill, Bet365 and Ladbrokes also have excellent apps.
Simply go to the homepage of your chosen sportsbook and select Football from the sports list. Find the game you want to bet on, select the type of bet you want to place, decide how much you want to bet and place your bet.
Yes, it can. Live betting allows you to take advantage of the unpredictability and momentum shifts of football. However, due to the fast-paced nature of the game, it's often harder to pin down than pre-match betting.
You will discover numerous betting opportunities on important matches. In general, however, there are three main categories into which betting on football can be divided: pre-match, in-play and outright (long-term bets).
While there isn't a single 'best' betting app, established names in the industry such as William Hill, Ladbrokes and Bet365 all offer high-quality, reliable mobile apps. These should be your first port of call when looking for a betting app, but - these days - newer bookmakers like Betbull are also building some very impressive apps.
The original market for betting may have been horse racing, which remains popular to this day. But in the current landscape of online gambling, football betting is almost certainly the most lucrative of all. The actual figures for how much is spent on football betting vary widely, depending on who you ask. Betting on football is a multi-hundred million, if not billion, pound industry in the UK every year. Statista puts the figure at around £1.3 billion a year, as well as an off-course (which includes online) segment that is wagered not on the actual pitch but in the virtual realms.
The variety of football markets you can bet on today is unparalleled in the history of betting. You can bet on any organized domestic or international game, and that certainly includes pre-season football betting.