One of the most exciting developments in the world of sports betting in recent years has been the live betting revolution. Punters in the pre-internet era could never have dreamed of being able to bet on a sports event as it was ongoing, but thanks to advances in online technology, it is now possible to follow an event and bet as you watch the action unfold.
This dynamic, modern form of betting has captured the imagination of UK punters, and is one of the fastest growing forms of betting in the country. To help you get started in the world of in-play betting, we’ve analysed and tested the most popular live betting sites, to find which has the most attractive offers and which provides the best in-play betting experience.
Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager the bonus amount 40 times within 14 days • Casino Bonus expires after 60 days • Withdrawal restrictions, payment methods, country & Full T&C’s apply. 18+, BeGambleAware
18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply,
18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 4 days, stake not returned. No cashout, restrictions + T&Cs apply.
If your account has Sportsbook losses at the end of your first day's betting (23:59), QuinnBet will refund 50% of your first day's losses as a Free Bet up to £25 plus, you get 10 Free Spins on Asgard Warriors (minimum 3 bets required). Even if your account is up, you're guaranteed a £5 Free Bet plus 10 Free Spins provided you place at least 1 bet of £10 or greater at minimum odds evens (2.00) or greater. T&Cs apply | 18+ New UK Customers Only
For new customers only - Bet £10 & Get £50 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 20x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. Additional terms for existing BetVictor customers apply. T&Cs Apply, see below. 18+ | begambleaware.org | Please gamble responsibly
New Customer Offer - Open to new accounts only. Deposit £20 and turnover your deposit five (5) times on the Sportsbook - trebles and accumulators (with three or more selections only), minimum odds each selection 1/2 (1.50) - and you’ll receive a £20 Free Bet. Additional deposits may be required in order to fulfil the turnover conditions, which must be met within 90 days of depositing. Bets placed using Free Bets or Bonus funds, or bets that have been Cashed Out or Edited, do not count towards turnover requirements. The Free Bet will expire seven days after being credited and can only be placed as a win only single bet on the Sportsbook. Free Bet stake not included in returns.
New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms below.
Key Terms: Turnover the welcome offer amount 6x within 30 days on sports to release your 200% real money welcome deposit offer. Real money is equal to 200% of first qualifying deposit - up to £200. Welcome offer credited as real withdraw-able money.
New customers only. Place your FIRST bet on any Football market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using cards will qualify for this promotion. T&Cs apply.
*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org
18+ begambleaware.org; New bettors get 50% of deposit up to £50; Once per household; Min deposit £15 (no Skrill/Neteller); Wager a total of 8 times deposit + bonus, with max qualifying bet stake equal to your initial bonus amount; Bonus expires after 60 days; Min odds of 4/5 on singles, or 2/5 per leg for acca; Some bet types excluded; See full terms; See full terms; Terms apply; 18+
New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Debit card deposits only. This is offer is valid for 7 days from your new account being registered. 18+ BeGambleAware.org Full terms apply.
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible. Full T&Cs apply
New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply.**18+. Opt in. UK/IRE customers only. Max refund £/€20. Win or win part of e/w outright singles only. 5 or more runners. 1st bet on each race. Free bet expires after 7 days. Free/void/antepost bets don’t qualify. T&Cs apply
18+ New Customers only. Deposit, opt in and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days. Plus a £10 Game Show Bonus, selected games, wager 40x to withdraw a max of £250. PayPal and Card Payments only. Geographical Restrictions and T&Cs Apply, See Below. Please Gamble Responsibly.
18+. New depositing customers within 30 days from registration. Promotion valid from 20/06/2024 until further notice. Bonus code SBWB10 required during the first deposit. First deposit min. £10. Bet min. £10 on any sports-related markets, single or accumulator bets, pre-match or in-play, with min. odds of 1/2. Free bet of £10, credited within 48 hours, valid for 30 days, for any sport. No wagering requirements on the free bet winnings. Free bet stakes not included in any subsequent winnings. Deposit method restrictions apply. Full T&Cs apply. BeGambleAware.org
New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply. Terms & Conditions Apply
18+, Welcome Bonus: New Players only. Valid on 1st deposit only. Min Deposit £10. Max Free Bet £40. Min turnover of £20 must be placed at odds of 1/1 or greater, and settled within 14 days of placement. System bets not eligible. PayPal, Skrill and Neteller deposits not eligible for promotion. Click to see full T&Cs
Best Live Betting Sites In The UK – April 2023
Live betting has grown from a niche sector of the betting world to a major component of the UK betting scene with all reputable bookmakers competing for live betting customers. We’ve taken a close look at the UK industry and put together a list of the best sites for in-play betting.
Top In-Play Betting Offers
Rizk Cash Out
With this feature you can Cash Out your live bet before the match is complete, allowing you to manage your bet with less risk and still walk away with some cash. Cash Out applies to different types of bets including singles and multiples as long as they are all being covered live at Rizk Sportsbook. Cash Out is available for live matches only. 18+, T&Cs apply.
SportPesa Cash Out
With Cash Out, you can get payouts on the bets you have made before they finish, reducing the risk and offering instant payouts. You Cash Out in Full on the result at the time and the market odds offered. The final outcome of matches do not affect your return. SportPesa offers both Full or Partial Cash Out options. If you choose Partial Cash Out, you will recover only part of your bet before it ends, while the rest of the remaining amount of your original bet stays, but with new odds from the time you partially Cashed Out. Cash Out is available for pre-live and live markets and for Single and Acca bets. 18+, T&Cs apply.
SportPesa Your Bet
SportPesa lets you build your own bet, allowing you to create a customized betting experience. Your Bet lets you combine multiple markets into one bet on football & basketball events! Your bet can be composed of multiple markets, including those that involve Players & Cards, Go Corners and beyond. This promotion is available for football and basketball events only. It is available for pre-match & in-play markets. It can be placed as a single bet only and cannot be combined with other events. Min number of selections allowed is 2. Max number of allowable selections is 6. Available on mobile only. 18+, T&Cs apply.
Betfair In-Play Betting
Betfair effectively pioneered live betting in the UK and across the world with their betting exchange model, in which the fixed odds pre-event market went live as soon as the event got underway. For many years Betfair was the only UK betting firm offering live betting, and although the rest of the pack have caught up, they are still the go-to company for in-play betting, particularly in the main Match Winner markets in football, and Race Winner markets for horse racing.
UP TO £100 IN FREE BETS
New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5)...Show More
New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. 18+, full T&Cs apply. Show Less
Pros
The Betfair commission model means their live betting odds are usually higher than those with a traditional bookmaker.
Betfair live betting markets often come with live streaming or live radio commentary
With Betfair you can bet live on both the fixed odds and exchange markets
The Betfair app is one of the best live betting apps around and offers a host of features
Cons
If you’re betting live on the Betfair exchange, you may find that you struggle to get your live bets on in some of the minor markets that attract fewer punters.
William Hill In-Play Betting
One of the biggest names in UK betting, William Hill have used all of their decades of betting experience to develop a live betting platform that is one of the best around. Their live horse racing betting markets are particularly popular and cover all of the races in Ireland and the UK. They can also boast one of the best live streaming bookmaker services in the industry.
William Hill New Customer Offer Bet £10 Get £30 in Free Bets
Get £30 in free bets as a new customer! Open an account using promo code P30 and place a bet of a minimum £10/€10 at odds of 1/2 (1.5) or greater...Show More
Get £30 in free bets as a new customer! Open an account using promo code P30 and place a bet of a minimum £10/€10 at odds of 1/2 (1.5) or greater, and William Hill will give you 2 free bets worth £15/€15 each. Free bet expires after 30 days of being credited. Free bet/payment method/player/country restrictions apply. 18+, full T&Cs apply. Show Less
Pros
Huge array of live streaming sports
Comprehensive in-game statistics on most sports, particularly tennis and football
Competitive in-play odds across most sports
User-friendly mobile live betting service through the William Hill app
Cons
Promotions are less generous than with some of their rivals
Ladbrokes In-Play Betting
Ladbrokes have grown from a brand that was primarily known for their horse racing connections to one of the UK’s most popular sports betting platforms. Their live betting service is one of the most comprehensive around, and they offer an impressive variety and depth of in-play betting markets, particularly for football events. Their cricket and tennis live betting coverage is also excellent, and you can find plenty of specialist in-play tennis markets such as Next Game Winner and Number of Aces.
Ladbrokes New Customer Offer
Get £/€20 in Free Bets! Register as a new customer at Ladbrokes and place cumulative qualifying stakes to a total of £/€5 win or £/€5...Show More
Get £/€20 in Free Bets! Register as a new customer at Ladbrokes and place cumulative qualifying stakes to a total of £/€5 win or £/€5 each-way at odds totalling 1/2 or greater. You will be credited with 4 x £/€5 Free Bets to use immediately. Once your Free Bets have been credited you will have 7 days to use them before they expire. PayPal and certain deposit types and bet types excluded. Minimum £/€5 bet within 14 days of account registration at minimum odds 1/2 = 4 x £/€5 Free Bets. Free Bets valid for 7 days on any sports. Stake not returned. Restrictions apply. 18+, full T&Cs apply. Show Less
Pros
Abundant statistical information available for most live betting events
Rapid bet approval on most markets, with minimal delays
State of the art live streaming support across a wide variety of sports
Excellent coverage of English football, with live betting markets on all four divisions
Cons
Odds in some of their live betting markets are occasionally slow to update
Boyle Sports In-Play Betting
Ladbrokes have grown from a brand that was primarily known for their horse racing connections to one of the UK’s most popular sports betting platforms. Their live betting service is one of the most comprehensive around, and they offer an impressive variety and depth of in-play betting markets, particularly for football events. Their cricket and tennis live betting coverage is also excellent, and you can find plenty of specialist in-play tennis markets such as Next Game Winner and Number of Aces.
BoyleSports Offer - BET £10 GET £30 IN FREE BETS
New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30...Show More
New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply Show Less
Pros
Fantastic live betting coverage of horse racing in the UK, Ireland and other territories
Intuitive and attractive in-game live betting display that is easy to use
Fast updates of live betting odds
Competitive in-play odds on horse racing, rugby and golf
Cons
Relatively limited live streaming provision, focused mainly on horse racing
Bet365 In-Play Betting
A high profile and long-running promotional campaign has established Bet 365 as one of the most popular and well-known in-play betting operators in the UK market. This reputation is well deserved as the site provides a wealth of features for the in-play betting fan and is particularly strong when it comes to live football betting. Combined with an excellent live streaming service, this makes Bet365 the go-to site for many in-play football fans.
UP TO £100 IN BET CREDITS
Min odds, bet and payment method exclusions apply. Returns exclude Bet Credit stake. T&Cs, time limits and exclusions apply.
Min odds, bet and payment method exclusions apply. Returns exclude Bet Credit stake. T&Cs, time limits and exclusions apply. Show Less
Pros
Ten sports available for live betting, one of the biggest selections in the industry
Fast and responsive odds updating system across all live markets
Comprehensive provision of in-game statistics and data
Huge variety of markets including Asian handicaps, Draw No Bet and First Goalscorer on all high-profile live football betting events.
Cons
Fewer live betting options for minor football events than some of their rivals
Paddy Power In-Play Betting
Ireland’s biggest bookmaker has made a name for themselves by offering a user-friendly, entertaining betting platform that often provides markets other bookmakers won’t touch. But Paddy Power have clearly taken their live betting seriously and have produced an intuitive in-play product that is easy to use, even if you are a newcomer to this type of betting. Famous for their horse-racing association, Paddy Power are also popular with live football betting fans.
BET £20 AND GET IT BACK AS CASH IF IT LOSES
New customers only. Place your FIRST bet on any Football market and if it loses we will refund your stake in CASH. Max refund for this offer is £20...Show More
New customers only. Place your FIRST bet on any Football market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using cards will qualify for this promotion. T&Cs apply. Show Less
Pros
Paddy Power also offers live betting on virtual sports, a rarity in the UK and Ireland market
Fast acceptance of live bets, particularly on the main sports such as football, golf and tennis
Plentiful live streaming options, particularly for football events
One of the biggest selections of live betting markets in the UK and Ireland
Cons
The Paddy Power app is a touch slower than with some of their rivals, so mobile betting fans who want to bet in play may be at a slight disadvantage
Live Betting Markets
In the early days, live betting was focused on the main Match Winner or Race Winner markets, but the number of in-play betting opportunities has grown enormously. A live betting punter in 2020 can choose from a staggering array of markets, including a variety of handicap betting options, player performance markets and over/under betting opportunities. It seems that the only limit on live betting is the ingenuity of the bookmaker!
Live Football Betting
Football betting has seen the biggest expansion of in-play markets and some high-profile football games can offer over 100 different live betting options. The most popular remain the Match Winner and Correct Score markets, but it is also possible to bet on a variety of player performance markets including First or Last Goalscorer, as well as Over/Under goals markets, Asian Handicap. It is also possible to bet on niche markets such as Number of Corners, and Number of Cards, as well as combination markets that pair Match Winner with Number of Goals.
Live Horse Racing Betting
Horse racing is the sport that provided the first live betting opportunities for UK punters and it remains a popular focus for in-play betting fans. The main in-play horse racing market remains the Race Winner, but the best live betting bookmakers will offer a variety of other options, including Place markets and markets that cover winning distances, combinations of finishing order, and whether there will be a photo finish. Live betting aficionados who use the betting exchanges will also be able to bet against a horse in-running by using the Lay option.
Live Golf Betting
In many ways, golf is the perfect sport for those who are getting into live betting. There is always plenty of betting action for events on the PGA and European Tours, but a golf tournament is played out over four days, giving live punters plenty of opportunity to refine their strategies. Tournament Winner remains the most popular in-play golf bet, but you can also wager on Number of Birdies, Group markets, in which a selection of players are grouped together and Final Score markets.
Best In-Play Betting Offers & Promotions
Rizk Cash Out
With this feature you can Cash Out your live bet before the match is complete, allowing you to manage your bet with less risk and still walk away with some cash. Cash Out applies to different types of bets including singles and multiples as long as they are all being covered live at Rizk Sportsbook. Cash Out is available for live matches only. 18+, T&Cs apply.
SportPesa Cash Out
With Cash Out, you can get payouts on the bets you have made before they finish, reducing the risk and offering instant payouts. You Cash Out in Full on the result at the time and the market odds offered. The final outcome of matches do not affect your return. SportPesa offers both Full or Partial Cash Out options. If you choose Partial Cash Out, you will recover only part of your bet before it ends, while the rest of the remaining amount of your original bet stays, but with new odds from the time you partially Cashed Out. Cash Out is available for pre-live and live markets and for Single and Acca bets. 18+, T&Cs apply.
SportPesa Your Bet
SportPesa lets you build your own bet, allowing you to create a customized betting experience. Your Bet lets you combine multiple markets into one bet on football & basketball events! Your bet can be composed of multiple markets, including those that involve Players & Cards, Go Corners and beyond. This promotion is available for football and basketball events only. It is available for pre-match & in-play markets. It can be placed as a single bet only and cannot be combined with other events. Min number of selections allowed is 2. Max number of allowable selections is 6. Available on mobile only. 18+, T&Cs apply.
QuinnBet £10 In-Play Free Bet
Get a Free Bet up to £10 every day based on 5% of your In-Play Football Bets on the day’s specified qualifying markets. All bets on any qualifying market are minimum odds 6/4 (2.5). Maximum qualifying bet per selection is £10. Qualifying bets must be placed on different markets. Free Bets credited on the following day. Bet type restrictions apply. 18+, T&Cs apply.
DraftKings Live Bet Club
Place a minimum of 5 live bets every week and get a €5 Free Bet to use on anything. Must opt-in to the promotion prior to placing qualifying bets. Promotion runs weekly midnight to midnight Monday to Sunday. Qualifying bets must be single bets of €5+ with odds of 1.5+, on live markets. A Free Bet token will be awarded once the 5th qualifying bet settles. Offer does not apply to voided or cancelled bets or cashed out or partially cashed out bets. Bets on the same selection are counted only once and bet counts reset at the end of each week. Free Bet token expires after 7 days from point of issues. 18+, T&Cs apply.
Fitzdares 10% Back On In-play Losses Tennis Offer
Get 10% back on all in-play tennis losses at the end of each week! To qualify, place any in-play bets (singles and multiples) on tennis only. Qualifying bets must be settled between 00:01 on Monday and 23:59 on Sunday. If your net position is a loss after each week’s play, 10% of losses will be refunded as cash. Max. refund per week is £5,000. Min. cash refund is £1. Refund credited by 12:00 on the Monday following the previous week’s play. Promotion valid only for players residing in the UK. 18+, T&Cs apply.
STS English Football Weekly £10 Bonus
Get a £10 sports bonus each week! Place an In-Play or pre-match minimum 2-fold acca bet with a stake of exact £20 and minimum total odds of 4/1 on any Premier League or Championship related market taking place between Friday and Sunday (23:59 GMT) of a specific week. Qualifying bet must win for the bonus to be awarded. The bonus is credited the following Monday before 16:00 GMT. Maximum bonus is £10. One bonus per customer per week. Bonus wagering requirements are 6x with minimum odds of 4/5 within 5 days prior to withdrawal. Deposit method restrictions apply. Promotions available until 16.05.2023. 18+, T&Cs apply.
FansBet £10 Risk-Free Bet
Every Wednesday you can score yourself a £10 Risk-Free Bet when you bet £50 or more in-play on trebles (or higher). Minimum 1.5 odds per selection. Risk-Free Bet is valid for 7 days. Risk-Free Bet token is used with real cash. Cash returned if bet loses. This promotion is valid once per customer, per week. 18+, full T&Cs apply.
Betfair Next Game Winner
Get Betfair’s best ever odds on their most popular in-play tennis market, the Next Game Winner market in-play on ITF tennis. Best price compared to Betfair Sportsbook price prior to 01/06/2020. In-Play betting only Next Game Betting Markets on ITF tennis only. 18+, full T&Cs apply.
Coral £5 In-Play Free Bet
Get a £5 Free In-Play Bet when you place 3 In-Play singles of £5+ on any sport. Choose from hundreds of In-Play markets across a wide range of sports, including football, tennis, golf, cricket, basketball and beyond. You can claim this offer daily between 00:01 and 23:59. Your Free Bet will be credited right away upon placement of your final qualifying bet and will remain valid for 7 days. Free Bet not valid on Cash Out. 18+, full T&C’s apply.
Betfair Over/Under
Get Betfair’s best ever odds on its most popular football In-Play market. Best prices apply to over/under market. In-Play betting online. Best prices compared to Betfair Sportsbook prices before 12/06/2020. 18+, full T&Cs apply.
Casumo Live Sports Betting
Bet on live sports matches and events by clicking Casumo’s Live mode to view all matches and events that are currently In Play. All sports that qualify for live betting are organized based on your favourite sports and leagues. 18+, T&Cs apply.
32Red Cash-Out Your Bets at 32Red
Settle your bet before the final result is known with the cash-out feature. Only certain markets are available for Cash Out in-play. 18+, T&Cs apply.
32Red 100% Profit Boost
Get up to a 100% up to £100 profit boost when you make your first in-play bet. It doesn’t matter what sport you prefer, you can get this amazing boost on your first in-play bet. Opt-in. Min. Odds Evs. Maximum £10 stake. Maximum additional profit £100. Neteller and Skrill deposits excluded. 18+, T&Cs apply.
Novibet The Match Ends at 88’
Place a live soccer bet and Novibet will return all losing bets (up to £50 per qualifying bet) that were winning up until the 88th minute of the game. Promotion applies to In-play bets placed only before 70th minute. Football only. Selected markets only. Offer valid for lost bets after the 88th minute. Refund (up to £50 per eligible bet) credited within 24 hours. Maximum 1 refund per day. Single bets only. Maximum injury time 4 minutes. 18+, T&Cs apply.
STS Extra 6+ 100% Acca Insurance
Place a minimum 6-fold acca football bet with minimum odds of 3/5 per selection on qualifying pre-match or in play, with minimum stake of £2 and maximum stake of £50. If one of your bets loses, you’ll get a 100% refund of the losing stake. To receive the bonus, one selection on the qualifying bet must lose. The qualifying bet must be settled within 10 days. Bonus is credited within 24 hours after the qualifying bet has settled. Bonus expires after 10 days. Bonus can be used on any sports. Bonus minimum odds 4/5. Deposit method restrictions apply. No wagering requirements. 18+, T&Cs apply.
MansionBet Cash Out
Use the Cash Out feature when available to cash out a bet partially or in its entirety before your bet reaches its natural conclusion. Cash Out is valid on Pre-Match and In-Play singles and multiple bets across a range of sports. 18+, T&Cs apply.
Betfred Football - Double Delight & Hat-trick Heaven In-Play
Bet in-play on the next goalscorer market and if it wins and your player scores another, Betfred will pay you at the double the odds, if the player scores a third after that, you’ll be paid out at treble the odds in cash and credited within 24 hours. 90 minutes only. 18+, full T&Cs apply.
Unibet In-Play Free Bet Club
Claim a £10 In-Play Free Bet every week when you place 5 or more £10 In-Play bets on Football, Tennis, Darts, Cricket and Basketball when you join Unibet’s In-Play Free Bet Club. Opt-in Required. Each In-Play bet must be £10+ (minimum odds evens or greater). Free bet not valid on racing products. Five or more In-Play bets must be settled between 00:01 Monday – 23:59 Sunday of each week to be eligible. 18+, full T&Cs apply.
William Hill In-Play Cricket Insurance
Score 10% back in free bets on your in-play cricket losses for the previous week, each week, up to a max £100. In-Play only. Single bets only. Free bets will be credited to your account by12:00 Monday for previous week. Free bet expires 4 days after being credited. Player, country and currency restrictions apply. 18+, full T&Cs apply
William Hill Tennis In-Play Insurance
Score 10% back in free bets on your in-play tennis losses for the previous week, each week, up to a max £100. In-Play only. Single bets only. Free bets will be credited to your account by12:00 Monday for previous week. Free bet expires 4 days after being credited. Player, country and currency restrictions apply. 18+, full T&Cs apply.
Live Betting Tips From Our Experts
Betting on a live event can be one of the most exhilarating ways to enjoy betting on sport, and for those who have the right skills and who do their homework, it can be a profitable experience. But it can also be risky. It takes time to master the art of in-play betting, but to help you get started, our live betting experts have put together some useful advice to reduce your risk and boost your prospects.
Specialise to maximise your chances – The huge selection of live betting options available to the modern punter can be overwhelming. It can also lead you astray. Even live betting gurus don’t have the time or the expertise to bet across significant numbers of markets. Focus on the sport you know best and the markets that you are most successful in to maximise your advantage over bookmakers and rival punters.
Develop a strategy and stick to it – A live sports event moves quickly and live betting punters are often required to respond in a short space of time to changes in prices. If you have to weigh up every decision as you go, you will usually be at a disadvantage in terms of speed and will miss the best prices. Take some time before you start betting live to work out a clear strategy for all eventualities, and hone that strategy until it is perfect, so that you can respond almost automatically to changing events.
Watch the game – This is an essential tip, but one that is overlooked by too many punters. If you are going to bet on an event, you have to be able to access live footage. Ideally, this will be televised, but radio commentary is a reasonable substitute. If you don’t have access to live coverage of the event you are betting on, you are likely to miss clues and opportunities that you won’t spot simply by watching the odds change.
Remember the time delay – When you are relying on televised coverage, whether through a separate channel or through a bookmaker’s live streaming service, there will be a short time delay that could be up to five seconds. That is a lifetime in a live betting market, so while you can’t avoid delay, do your homework and try to find the very fastest live streaming service you can. Even if your streaming service is a second faster than most punters, you will be at a significant advantage.
Do your homework – Even if you are passionate and knowledgeable about a sport, you can’t hope to profit from live betting without doing your homework. Whatever sport you choose to bet in, get to know all of the competitors, players or horses involved. In particular, focus on clues that can tell you what may be about to happen. Is a horse that is usually calm sweating and pulling hard while going to post? Does the star winger look as though he might be carrying an injury? Knowing what to look for will enable you to gain an edge on your rival punters and increase your chances of getting the best odds.
Don’t bet if the odds aren’t right – When you are developing your in-play betting strategy, remember to incorporate a way to assess the odds in real time. This won’t be perfect, and it will still require some judgement in the moment, but price is everything when it comes to betting and if you continually take the best price while rejecting bets that are under-priced, you will significantly increase your chances of coming out ahead.
The Exciting World Of Live Betting
Live betting has revolutionised the UK betting scene and millions of betting fans now get involved in the live betting markets. Whether you are betting on football or horse racing, tennis or golf, live betting offers a combination of excitement and volatile prices that bring a new edge to the betting experience. The top UK bookmakers are battling to offer punters the best in-play prices and service, so there has never been a better time to hone your strategy, choose your sport and try your hand at live betting.
