32Red was founded in 2002 as an online casino and sports betting was introduced some years later. The company is located in Gibraltar and licensed and regulated by the Gibraltar Gambling Commissioner. 32Red has been involved in sponsorship of professional football clubs in England. Operations in Great Britain come under the regulations of the UK Gambling Commission, which is one of the most respected regulatory bodies in the gaming industry.
New customers with 32Red can claim a welcome bonus but current players do benefit from other sports-specific concessions. The sports betting and casino products are available for users of desktop computers and mobile devices using Android and iOS technology.
Many UK-facing online bookmakers offer current players a range of ongoing promotions that are specific to a sport or event. 32 Red do not compete in this area and attract new customers through advertising and other forms of promotion. The operator has had partnerships with West Ham United, Leeds United and Glasgow Rangers. The brand gets extensive exposure on television when these clubs are featured in live TV fixtures. 32Red invests in club sponsorship rather than dynamic promotions and this strategy serves them well as 32Red is one of the best online bookmakers in the industry. At the time of writing there was one ongoing promotion:
Horse racing is still the core sport in UK betting offices and an important element of online operations. Some Europe-facing bookmakers do not cover the sport and that is seen as a negative by bettors in the UK and Ireland. Horse racing is also popular for betting in France but of little interest in other parts of the continent where sports betting dominates. Any operator that is looking to trade profitably in the UK must cater for bettors who like to place wagers on racing. 32Red caters for this market and goes further with price boosts each day.
The 32Red enhanced odds promise is akin to Best Odds Guaranteed (BOG) with other bookmakers. This promise means bettors have bets settled at the best odds when the board price is not the same as the Starting price for a backed horse. 32Red offers price boosts on selected meetings and races and not across the board. The qualifying horses are indicated by a symbol which means that customers are getting the best price in the industry. The offer applies to meetings in the UK and Ireland seven days a week. There are no limits to the stake and the amount that can be won.
The main 32Red menu on the Homepage has the following options:
Sports betting was not part of the original service but it now is the major source of bets. There is a list of Popular betting events and a comprehensive list of Sports. A market can be located by entering the sport, league or team into a Search box. The main sports page displays the major upcoming fixtures and some current in-play events. The best betting action of the day is listed under Highlights.
Customers with 32Red can bet on about 40 sports. At any time there are about 70,000 active markets and 90% or more are related to football. Based on the number of options and bets the other most popular betting sports are tennis and horse racing. In addition to the regular sports, customers with 32Red can bet on Esports, Politics and TV & Novelty. There is also a selection of markets for the Summer and Winter Olympic games. Betting is available on all the major betting sports and some of the more obscure, such as beach soccer, netball and pesapallo.
Here is more information about the three most bet on sports with 32Red:
Football is the first sport on the main menu on the sports betting main page. The sport is by far the most popular for betting with 32Red’s customers. Football is a global sport and many matches are shown live on television or live streamed on bookmaker websites. Some of the popular domestic leagues are the top divisions in England, Spain, Germany, Italy and France. Most bets are placed on the Premier League in England and the Champions league which brings together the best club sides in Europe.
32Red displays the match result market which features Home Win, Draw and Away Win. Bets are usually settled on the result after 90 minutes. For a Cup match, customers can bet on the team to qualify which is a straight two-way market. For each fixture bettors can follow a link to the additional markets of which there are typically about 80 in total. The betting options related to the three-way result appear under the following headings:
In addition to pre-match betting, customers with 32Red can place bets on in-play and ante-post markets. The live interface displays current and upcoming live fixtures. The site features outright winner betting for events in football, including the English Premier League, Champions League, World Cup and finals of the European Championships. Win and place bets are allowed on the winners of competitions.
Tennis has seen massive growth for betting over the last 15 years and 32Red has played its part. It is the one sport for which this bookmaker takes more in-play bets than pre-match bets. Before the action begins tennis bettors can choose matches from the ATP and WTA tours, Challenger events and ITF tournaments. The most popular markets are the match winner, totals, Over/Under games and handicaps. There are more exotic markets for a typical tennis match such as the correct set score in games. There are ante-post betting markets for the upcoming Grand Slam tournaments and international team events like the Davis Cup and Fed Cup.
Horse racing is an important element of the 32Red sports betting service and for particular potential and current customers in the UK. The site offers odds for all meetings in the UK and Ireland, some major international meetings and significant individual races. Customers can place win, each-way and forecast bets from up 100 races each day. 32Rec publishes ante-post betting on the championship races at the Cheltenham Festival and Royal Ascot and standalone races such as the Grand National over jumps and the five Classics on the Flat.
There is a mobile app and mobile version of the website for Android and iOS devices. Gambling apps are not allowed on Google Play which means the website must be installed on any Android phone. There is also a downloadable app for the iPhone and iPad using iOS technology. The mobile applications are fully functional which means users have access to the welcome offer. However, 32Red does not provide mobile specific offers for new and existing customers. In-play betting is a big part of the app.
32Red is a traditional online bookmaker so has the following features that are typically found on sports betting sites:
‘In-Play’ is the first option on the Homepage menu. At the time of writing there were 11 sports covered in this section. Football and tennis account for most live bets and the other main sports for this type of betting are basketball, ice hockey and baseball. Customers can view live streaming of events in football and tennis but there are also some graphics and live match data that enhance the live betting experience. Markets are suspended after a key event, like a goal in football or break in tennis.
Cash out betting with 32Red allows customers to close bets before expiry. The objective for the bettor is to guarantee a known profit or limit the loss before the final outcome. Bets can be fully or partially cashed out or the offer can be rejected. The cash out value depends on the odds and stake for the original bet and the odds at the time of the request. Customers can take control of their bets with the cash out facility. The service is available for the main betting sports and most of the markets.
The standard banking options are available with 32Red, including debit cards, e-Wallets, prepaid cards and Bank Wire transfer. Deposits are immediate and withdrawals are subject to standard delays. Typically there are no charges associated with the banking methods with 32Red.
Potential new customers visit the 32Red Homepage and click ‘Sign Up’. The registration process involves entering an optional promo code and a Username and Password. Once the account has been confirmed, new customers select a deposit method and specify the value. When a market is selected a Betting Slip appears and customers choose the type of bet and enter the stake. The account balance is updated to take into account the confirmed bet.
Customers with 32Red can contact the support department by Live Chat, email and phone. There is a comprehensive FAQ section and a detailed Help facility. Customer services staff are available 24 hours each day.
32Red was one of the first online casinos that has survived since 2002 in a competitive. The principles associated with the casino have been replicated in the sportsbook. The operator understands the importance of customer support and betting value which they now apply with their sports betting service.
32Red offers an extensive range of sports and is a well-established bookmaker that is quoted on the London Stock Exchange. The cash out option is a great feature of a site that is safe and secure to use. There is a good range of payment methods with an operator that provides an honest and transparent sports betting service. 32Red is an excellent destination for customers who want to bet on sports.
