18+,New Customers only £10 min Deposit. First Wager at 1/1 or higher matched 50% up to £50. Mobile only. Exclusions apply. begamblingaware.org
bet-at-home entered the online gaming market in 1999 when the operation was launched in Austria. The parent company is located in Malta and the bookmaking brand comes under license and regulations of the Malta Gaming Authority (MGA). Customers in Great Britain bet thanks to a license from the UK Gambling Commission. BetClic Everest SAS Group purchased the brand in 2009. This leading French gaming company owns bet-at-home and the BetClic sportsbook. bet-at-home has a welcome offer but the site features few dynamic concessions for current players. The gaming service can be accessed from PC’s and mobile devices using recent releases of the Android and iOS operating systems.
The UK Gambling Commission has set stringent guidelines for free bets and bonuses. However, at the time of writing bet-at-home did not offer a specific welcome bonus for customers in the UK. However, there is an offer in Euro which falls under the jurisdiction of the MGA. Any bonus must be seen as fair and bet-at-home have met the criteria for a realistic bonus.
The current welcome offer from bet-at-home is subject to the following Terms & Conditions:
The bet-at-home sign up offer is a genuine 50% matched bonus. The value of the bonus is half the value of the initial deposit. In order to receive the maximum bonus of £50 new customers must transfer £100 into the account. Other operators have more lucrative welcome offers but the rules negate the financial benefits. The bet-at-home offer is achievable and the turnover and odds requirements are not too stringent. The total stake to claim the maximum bonus is £200 which is realistic for recreational players over the course of a full calendar month. Most new customers who register a new account will benefit from the welcome offer. The sign up bonus with bet-at-home provides a good incentive to create an account, deposit funds and bet.
bet-at-home does not currently have any promotions that are sport and event-specific for existing customers. Most online bookmakers offer some concessions to existing customers, such as enhanced odds, acca insurance and improved returns and some form of free bets. This operator markets the firm in different ways. For example, the company has entered partnerships with football clubs who play in the main domestic leagues in Europe. Television exposure of the brand attracts new customer.
This bookmaker has been competing in a crowded market for more than 20 years. The betting margins across the main betting sports do not offer the best value in the industry. Some features that are taken for granted by online bettors are not available with bet-at-home. The trust and reputation of the brand has created a core of loyal customers. Operations in the UK and Europe are monitored by two respected regulatory bodies. bet-at-home does not see the need for ongoing promotions.
One of the frustrations for online bettors with some well-known firms is the account restrictions. A winning bettor may be offered small stakes limits of the account is closed down because of a trading decision. bet-at-home have more latitude with big bets because the budget is not used for ongoing promotions. Recreational customers may not consider upper limits but bigger-staking customers will see betting limits as an important factor in the decision-making process for opening a new account.
‘Sports’ is the first option on the Homepage main menu. Customers with bet-at-home can bet on over 40 sports, including the most popular betting sports and the more obscure. bet-at-home does not offer horse racing which is still the core betting sport licensed premises in the UK. The absence of horse racing and greyhounds suggests the target market with this operator is not the UK. The range of sports is targeted at the market in mainland Europe where Esports, winter sports and handball, volleyball and basketball generate more betting interest than in the UK.
Customers with bet-at-home can locate a betting market by entering keywords and phrases into a Search box. In addition to the regular sports, customers with bet-at-home can place bets on Politics and TV Specials. Political betting is growing because there are unpredictable developments in the United States and Europe. Betting on TV shows is popular for some of the prime time reality programmes. The most popular betting sports are football, tennis and basketball and they are covered below.
The interest in football, especially in Europe, is huge and that leads to more betting on the sport. Blanket live television coverage of the main domestic leagues and the Champions League generates more bets. More than half of all sports bets with bet-at-home are placed on football and in particular the main leagues in England, Spain, Italy, Germany and France. bet-at-home displays the three-way match result market with a link to the additional betting options of which typically there are about 40. The related betting markets are organised in the following categories:
The quantity of football betting markets is relatively small. bet-at-home focuses on a small number of key markets and does not feature some of the more exotic. Betting margins are not competitive but customers remain loyal to the brand. High-profile sponsorships of teams in Germany and Austria have promoted the brand.
‘Tennis’ is the second option on the list of sports. bet-at-home has betting on matches on the ATP and WTA tours, Challenger Tour events and ITF tournaments. The operator offers betting on the men’s and women’s singles and doubles in the Grand Slam tournaments. bet-at-home displays the two-way match winner market with a link to additional markets. There are no more than 12 in total under the headings of match, handicaps and totals. Customers can bet on the tournament winner and the winner of international team tournaments such as the Davis Cup and Federation Cup.
Basketball is more popular in mainland Europe than the UK. Most countries have a strong basketball league but the English version is some way behind the others. bet-at-home has betting options for matches in the main domestic leagues in Europe. The operator also provides betting on the Euroleague which is the Champions League in football. The most popular league for betting is the NBA in the United States. The most bet on markets with bet-at-home are the match winner, handicaps and totals. There is ante post betting on some European Leagues and the NBA champions.
The mobile version for Android devices is not an app as such but the website installed on a mobile device from a mobile optimised browser. Google do not allow gambling related apps so there is no downloadable app for mobile Android devices. The iOS app can be downloaded from the appropriate store. Users search for the operator’s name and begin the download procedure. The app and mobile version of the website are fully functional which means new customers can claim the welcome bonus. However, bet-at-home does not offer any mobile-specific free bets and bonuses.
The bet-at-home sports betting app has a clear structure which facilitates navigation to any market. Any betting option can be displayed with no more than five touches of the screen. Movement from sport to sport is fast and effective. Pop-up menus make navigation easier but some of the buttons are close together so must be selected carefully. The betting slip clearly displays the relevant information and the format is structured well. The betting offer on the mobile app replicates the desktop version. One potential negative is the lack of live streaming of live betting events.
bet-at-home is a traditional online bookmaker and not a betting exchange or spread betting firm. Therefore customers have access to some familiar betting services and two of the main ones are described below:
‘Live Betting’ is the second option on the main menu on the Homepage. At the time of writing there were 31 live events and most of these were related to tennis. During the regular football seasons in Europe football dominates the live betting schedule. There is no live streaming but bettors have access to a visual representation of the action and live match data.
Betting is taken down after a key event which significantly affects the odds. The amended markets soon reappear with updated odds which reflect the state of play. The most popular leagues for live betting are the Premier League in England and the Champions League and a major tournament in the even years, such as the European Champions Final or Rugby World.
Customers with bet-at-home can cash out bets in a selection of sports and leagues. The operator allows live bettors to close a bet before the final outcome is known. Multi-leg accumulators can also be cashed out when there are some early winners. The cash out offer depends on the original odds and stake and the odds at the time of the cash out request.
Bets can be fully or partially cashed out or the bettor can let the bet run until expiry and have bets settled at the standard odds. The purpose of the facility is to give customers a definite profit whatever the outcome or limit the loss if the match and odds work against the odds. Most UK betting brands offer the cash out option so bet-at-home is replicating a feature with the competition.
bet-at-home gives customers a number of banking options such as debit cards, e-Wallets, safe prepaid cards and Bank Transfer. Most transactions do not carry a charge and minimum and maximum amounts apply. Deposits are immediate and withdrawals are subject to industry standard delays depending on the method.
Potential new customers visit the Homepage of the bet-at-home website. New players click the “Register now!” button to be taken to the registration screen. The sign up process involves entering an optional bonus code and specifying a unique combination of a Username and Password Customers confirm acceptance of the Terms & Conditions and create a new account. Account holders then choose a deposit method and amount and make an initial deposit which activates the welcome offer. The account balance is updated and betting can begin. The bettor navigates to a betting market and selects the option. Once the stake is entered customers confirm the bet which is usually accepted. The new account balance reflects the stake and the bet.
Customers can contact the bet-at-home support department by postal address, email, phone and fax. There is also a Live Chat facility for immediate assistance with questions and queries. The FAQ section provides answers to the most common questions across all the basic betting and account functions.
bet-at-home was launched in 1999 so this operator has extensive experience in online sports betting. There are some potential negatives such as no ongoing promotions and limited live streaming but bet-at-home is still trading after 20 years in a crowded and competitive market. The operator has a loyal following amongst registered customers.
The bet-at-home service includes all the regular betting and account functions and a full range of betting sports, leagues and markets. Despite some missing features this operator is a good destination for a solid betting experience. Betting margins are above average but customers are not restricted after a winning run. The brand is now well established and trusted and there should be no reservations about opening an account with bet-at-home.