Bet4Pride Sports Betting Review

Important: Bet4Pride no longer accept new player – please check our top list of current UK bookies for other recommended places to bet.

Bet4Pride is an innovative traditional online bookmaker in that it supports the LBGT community. The platform is supplied by Bet Construct, a company with extensive experience in providing gaming solutions. The site features a sportsbook and casino and uniquely 10% of the profits are donated to the bodies that support LBGT causes. The site owners, Vivaro Limited, are licensed and regulated by the UK Gambling Commission and the Malta Gaming Authority.

The UK regulatory body is one of the most respected in the industry. The UKGC sets and monitors the highest standards of compliance in terms of free bets and bonuses. Bet4Pride meets the criteria for licensing in the UK and Malta.

This honest Bet4Pride review will fill you in on our experience, including what to expect, what we liked and what we didn’t like. Keep reading to learn more.

Bet4Pride Sign Up Offer & Promotions

Despite the unique nature of the operation, Bet4Pride has followed the familiar route of offering a welcome bonus to new customers. The site promises to donate some of the profits to support the LBGT community in the UK and overseas. Bet Construct and its white labels comply with the regulations policed by the Gambling Commission in the UK. That approach applies to the Bet4Pride welcome bonus which is subject to the following Terms & Conditions:

If the new customer places a winning bet using the free bet token, the account balance will be updated with the profit. The bettors can place a bet using the token and betting funds. The free bet token can be used across a number of bets. The Bet4Pride welcome offer is a Free Bet up to £25 because the value of the qualifying bets equates to the value of the bonus. The free bet amount is modest but the rules are transparent and easy to achieve. Other operators offer more lucrative bonuses.

The headline amount does not provide a significant incentive to register, deposit funds and bet. The unique nature of the operation is more likely to attract customers than any welcome offer or ongoing promotion. Bet4Pride is the first online bookmaker that supports a cause and the LBGT community is likely to support the concept and the site out of loyalty to the cause. It is rare for a bookmaker to commit profits to an outside body and in this case, the operator is contributing to a well-known cause.

Bet4Pride Ongoing Promotions (Last Updated: September 2020)

At the time of writing, Bet4Pride had not announced any ongoing promotions for existing players. The site features a casino and live casino so will probably offer a welcome bonus related to those products.  In line with other traditional online bookmakers, we can expect Bet4Pride to promote sport and event-specific bonuses. The operator has not invested heavily in the welcome offer. The business model is unique and potential customers who are part of the LBGT community and others may be attracted by the concept and not the package of promotions.

Bet4Pride Markets & Betting Options

Customers with Bet4Pride can select from over 50 sports categories. The sports betting options include the regular sports in addition to Politics, Esports and TV Specials. The site is UK-facing so it’s safe to assume the following sports will be an important element of the sports betting service:


We can expect football to be the most popular betting sport with Bet4Pride. Bet Construct white label operators offer betting on matches in leagues from all around the world. The most bet on competitions are the main domestic leagues in Europe and South America. However, this operator will generate most turnover on the Premier League in England. Customers will also bet heavily on the outright winner and matches in the Champions League. Football betting will receive a boost every two years, with the finals of the European Championships and the World Cup.

Bet4Pride displays the three-way match market for each fixture in the English Premier League. There is a link to the related betting markets including handicaps and totals. Customers with Bet4Pride will place bets in the Over/Under goals and Both Teams to Score markets. The site should feature more exotic markets that offer a decent return for a small stake. Betting on the correct score and first scorer can be popular with Bet4Pride’s customers. The site will feature ante-post betting on the winner of the Premier League and Champions League and other more obscure leagues.


Tennis is the second most popular sport with Bet Construct white label operators. Bet4Pride will take tennis bets in pre-match, in-play and ante post markets. The site will offer odds for matches on the ATP and WTA tours, the highest level of the men’s and women’s professional game. The site should also feature betting on Challenger and International Tennis Federation tournaments. The most popular tennis betting markets are the match winner, handicaps and totals.

Horse Racing

Horse racing is the key sport in betting offices in the UK. Despite the growth in sports betting, racing still attracts more offline bets than any other sport in this market. Bet4Pride offers odds on all races in the UK and Ireland. The operator will issue prices for major international races, such as the Melbourne Cup, Kentucky Derby and Prix de l’Arc de Triomphe. There will be ante-post betting on the main championship races at the Cheltenham Festival and Royal Ascot and standalone races like the Grand National and Derby.

Bet4Pride Mobile Betting And Sports App

When Bet4Pride develop a mobile app, the iOS version will be downloadable from the relevant App Store. Google Play does not allow gambling related content, so there will not be a downloadable app for Android smart phones and tablets. Mobile customers using iOS and Android devices will have access to the Bet4Pride website as long as the browser is mobile-optimised.

Bet4Pride does not offer a mobile-specific welcome bonus. The app will be fully functional which means mobile customers can claim the welcome offer and ongoing promotions for existing customers. The Bet4Pride sports betting service is available in PC, mobile and tablet formats. Each version features a full range of account management and betting functions.

Bet4Pride Bookmaker Features

Bet4Pride offers a traditional fixed odds betting service. The site does not feature spread betting and exchange betting. There will be a results and statistics section which provides the latest match and league information. Customers with Bet4Pride can enjoy the following betting services:

Live Betting

Reports suggest that Bet4Pride will offer over 30,000 live events each month. The in-play betting markets will be managed by over 300 traders but most odds applications will be automated. The most popular sports for live betting are football and tennis. Matches in the English Premier League and Champions League will generate the most live betting turnover. In keeping with industry trends, we can assume that there will be more in-play than pre-match tennis betting with Bet4Pride.

Live streaming is unlikely but customers will have access to a dynamic animation of the action and live match data. The number of attacks and goals will help football bettors select their bets during a live match. Bet4Pride will take down the betting after a key incident that has a significant effect on the betting. These events during a match include a goal, sending off or penalty in football and break of serve or end of set in tennis. Betting will reappear after a short time with the latest odds.

Cash Out

The Bet4Pride cash out option allows customers to take control of their bets during a live match. The qualifying bets are those placed before the event began or earlier during the fixture. The most popular sport for cashing out bets is football and the most popular market is the three-way match result. Tennis lends itself to cashing out and it is most suited to the two-way match winner market. Cash out is available with Bet4Pride across several sports and betting markets.

Bettors can close active bets before they have expired. The purpose of cash out betting is to guarantee a known profit or limit the loss from an existing bet. The bet produces a profit when the odds move in favour of the original bet. There is a cashed out loss when the match and odds move against the selection. Bet4Pride calculates the value of the cash out offer based on the odds and stake for the original bet and the latest odds at the time of the cash out request.

Bet4Pride Banking Options

Bet4Pride is a UK-facing operator with a UK domain. Customers will be able to choose from the standard banking methods that are available with other UK operators. Registered users can deposit funds using debit cards, prepaid cards, e-wallets, such as PayPal, and Bank Wire Transfer. Deposits are immediate and free of charge. The minimum deposit is £5 and activates the welcome bonus. Customers can transfer funds from Bet4Pride to a bank account using the same methods. Withdrawals are generally free of charge and subject to delays of 2 to 5 days.

Opening A Bet4Pride Account, Deposit And Bet

Potential new customers visit the Bet4Pride Home Page and click ‘Join’. Customers enter personal, banking and account details in the required fields. New players enter an optional promo code or bonus code and specify a Username and Password.

Bet4Pride confirms the new account which means the customer can deposit betting funds. The user selects the deposit method and enters the amount. Bet4Pride confirms the deposit and updates the account balance accordingly.

Bettors navigate the site to locate the chosen market. There is a search facility, quick links menu and A-Z list of betting sports. Customers click on the odds for a market and then complete the Betslip by specifying the type of bet and entering the stake.

Customer Support

There are certain elements to the Bet4Pride customer service function. Players can contact the operator by email and telephone. The site features a comprehensive FAQ and Help section. Bet4Pride is committed to encouraging responsible gambling. Customers can apply self-exclusion and deposit and betting limits. There are banner links to UK-based support bodies that can help problem gamblers. Bet4Pride is a member of the Independent Betting Adjudication Service (IBAS). The overall package of customer service features is one of the positives of this site.

More On The Bookmaker

Bet4Pride is a niche bookmaker in that 10% of the profits are donated to UK and global bodies that support the LBGT community. The site owners are not necessarily part of the LBGT community and customers can be from any group. Bet4Pride helps LBGT causes without discriminating against any potential customers.

The concept is modern and reflects the changes in attitude towards minority groups. The target market is not solely LBGT individuals but they would be attracted by the concept.  Bet4Pride could begin a trend for issue-based operators who donate a proportion of their profits to a particular group.

The brand also has an added value as stated on site: “We’re open and transparent in how we work and have pledged to donate a minimum of 10% of our profits to foundations around the world that support the LGBT+ community.”

Bet4Pride Bottom Line

Bet4Pride is due to be launched towards the end of 2019. Much of the information in this review anticipates the nature and features of the site. The operator is not competing on the value of the welcome bonus or package of ongoing promotions for existing customers. The value in the odds may also not be used to gain market share. The appeal to the LBGT community and potential customers in general could be the method adopted to gain new players and once registered, maintain their loyalty. Bet4Pride provides a positive betting experience and donates some of the profits to LBGT groups and causes. The sportsbook can compete with the established UK brands. Customers can bet on an extensive range of sports categories and markets.

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