BetBright Sports Betting Review

Important Notice: BetBright was acquired by the online gambling group 888 – You are advised to seek another bookie and we strongly recommend one of our other reviewed betting firms found here.

BetBright launched as an online sportsbook in 2013 with the goal of making betting an easy and fun experience for punters. The Irish bookmaker offers a great range of sports betting options in a fun, easy and entertaining way, as well as multiple promotional offers. It also expanded its sports betting with a range of virtual games from Betradar in 2015.

In addition to hosing the BetBright Cup, the company has taken a keen interest in sports sponsorships and was the official partner of Europe’s biggest MMA promotion at BAMMA29 in Dublin in 2017, and has become the official shirt sponsor for EFL Championship club Nottingham Forest for their 2018-19 season.

That said, in regard to the actual sportsbook experience, what we learned through our BetBright review is that this sportsbook has placed special focus on providing customers with a seamless platform that is uncomplicated and easy to navigate on both the web and mobile. You won’t find heavy jargon on this betting site or be bombarded with texts and emails. Great care has been taken to help ensure that new customers can get the most out of their experience as much as seasoned punters can.

Keep reading to learn more about what this top UK betting site can offer you!

BetBright Sports Sign Up Offer

If you’re hoping for a BetBright sign up free bet offer, you’re in luck. This online sportsbook does offer one in the form of 25% Back In-Play Special as a Free Bet on all net daily losses. That being said, this offer is for mobile app and mobile web customers only. In other words you will need to choose the BetBright mobile site or app experience if you want to take advantage of this welcome perk.

With that in mind, here’s a breakdown of the BetBright Welcome Offer:

Net daily losses occur when total losses exceed total wins. Free Bets that are given as a refund credit on cumulative daily net losses are awarded on the following morning. These BetBright Free Bets expire at midnight on the day they are credited. No Betbright Free Bet code is required to get this offer. You simply need to meet the deposit and betting requirements and opt in. Be sure to read the full terms and conditions.

BetBright’s new customer promotion encourages punters to sign up via mobile and is a good way to get a taste of its In-Play betting options. We had no trouble opting in for this offer and liked that it was different compared to the typical match deposit free bet welcome offer typically given at other sportsbooks.

BetBright Betting Ongoing Promotions (Last Updated: April 2023)

BetBright existing UK customers can opt in to more promotions if they want to maximise their betting experience. There were two offers in particular that really attracted our attention.

The first was #BrightBundles, where you place two bundles and get one free. All you have to do is bet a minimum of £5 (up to £20) on two different #BrightBundles on the same day to get a matching Free Bet (up to £20) for #BrightBundles. The minimum odds for a qualifying bet must be a minimum of 2/1 (3.00). A #BrightBundle allows you to build your own bet on football matches across Europe’s top leagues and in qualifying for Euro 2020. Plus, you can choose from a variety of different markets.

Keep in mind, if you are credited with a Free Bet it will be equal to the smaller of the two bets you make. So, if you bet £5 #BrightBundle and one for £10, you will be credited with £5.

The second BetBright promotion we feel is worth your attention is a mobile-only offer for BetBright horse racing.  The offer is place 10 horse racing bets and get 1 free. Once you opt in to this promotion, you need to place 10 horse racing bets. The minimum amount you can bet is £5 and the max is £50, with minimum qualifying odds 5/2 or 3.5 combined. Horse racing singles, multiples and combination bets all count toward this promotion. Also, as is the case with the #BrightBundles, if you qualify for a Free Bet bonus, you will receive the minimum value of the 10 bets you made.

Both promotions give you the chance to get more from your betting. Terms and conditions apply for all BetBright offers.

There are a number of other promotions that are on offer for existing customers:

Best Odds Guaranteed

Customers with Betbright can take advantage of Best Odds Guaranteed on all horse racing in Britain and Ireland. If a board price is taken and the starting price is bigger customers are paid out at the best odds. Conversely, if the starting price is lower than the board price bets will be settled at the board price. Most UK based online bookmakers guarantee best odds on horse racing but some also make the same promise for greyhound racing but Betbright do not. Best Odds Guaranteed with Betbright is subject to the following terms and conditions:

Customers based in the UK now expect BOG so Betbright are not offering anything unique or outstanding and most competitors offer the same guarantee. If a horse backed in ante post betting is withdrawn the bet is a loser. In the weeks leading up to the major races, such as at the Cheltenham Festival, Betbright offers non-runner/no bet. Stakes are returned if a horse is withdrawn from a future race. This is also a common offer with other UK based online bookmakers.

In-Play Special

Customers receive a refund of 25% of all in-play net daily losses in the form of a free bet each day. This special offer is subject to the following terms and conditions:

The in-play special is a good incentive to place in-play bets through the Betbright mobile app. More bets are now placed on mobile devices than desktop computers and this offer enhances in the in-play betting experience with Betbright.

BetBright Markets & Betting Options

BetBright is home to many sports markets, including classic favourites like football, tennis, rugby, cricket, and golf. Each offers a different range of bets for various leagues all over the world. Football is one of its strongest offerings, letting you bet on everything from the Premiere League and Serie A to an array of leagues in a variety of countries both inside and outside of Europe.

UK and Irish Horse racing and greyhound racing are also well represented by the betting site. Moreover, as BetBright is an Irish brand, it shouldn’t come as a surprise that you’ll find popular Irish sports to bet on as well, including Hurling and Gaelic football leagues.

While you will also find several other sports markets, such as boxing, darts, snooker, etc. BetBright virtual sports betting is a unique option.  You can bet on several digital events live. There is Virtual Horse Racing, Speedway, Football, Tennis, Trotting and Greyhounds, with races running every 3 minutes. We found the virtual sports offering to be a distinctive and fun addition to the typical sports markets that you can find at just about any top online UK sportsbook.

As for the actual betting options, you can expect a wide range of choice. For instance, you can bet on a team to win, the number of goals scored, and the exact score of the game as well as several different handicap options.  Moreover, there are multiples betting options, such as double, triple and fourfold bets as well as the more complex bets like Trixies, Lucky 15s and so on.

The most popular betting sports with Betbright are as follows:


Betbright’s football betting appears under the headings of Featured, Coupons and Competitions. Each competition appears under a country name. Odds are available for leagues in about 80 countries. The English Premier League generates huge betting interest and this league is the first option under England. The three-way match odds are displayed for each fixture with a link to related markets of which there are more than 100. The odds for each English Premier League match and other fixtures appear under the following headings:

The most commonly bet events are both teams to score, total goals, correct score, scorers and handicaps. The same range of markets is available for live matches and odds are updated over time and after a key event. The live interface is not as detailed as with other bookmakers but the key match facts are shown. Outright betting is available for the major leagues and Cup competitions in Europe. Customers can also place bets on future tournaments such as Euro 2020 and the 2024 World Cup.

Horse Racing

Horse racing is the second option on the popular sports menu. Racing is the traditional betting sport in the UK and Ireland. Betbright is operating in the UK market and the company is based in Ireland so the prominence of horse racing is to be expected. Betbright has odds for every meeting in the UK and Ireland and best odds are guaranteed for these fixtures. The operator also covers international racing and has odds for meetings in the United States, India, Australia, France and South Africa.

For each race customers can place win or each way bets, place only, insurance bets and without the favourite. Live pictures are available when a bet has been placed on a race. There is a brief dorm analysis for each race and tip. Bets are settled at the price of the horse when the bet was placed. For each race standard each way terms apply.


Tennis is the third option on the popular sports list but is the second most bet on sport in the UK, the rest of Europe and around the world. There has been a big rise in live tennis betting and more bets are placed on the sport in the in-play environment than before matches begin. Betbright offers odds on men’s and women’s matched on the main tours and Challenge Tour events. Cash out is available on selected markets.

The two-way match winner odds are displayed with a link to related markets which include first set winner, second set winner and set betting. In terms of quantity for minor matches this is a small number of markets and other bookmakers offer many more.  However, there is a greater range of markets for the more important matches including total sets, total games and set correct score. There are ante post outright markets for the upcoming Grand Slam tournaments and team events. Customers can bet on game scores and the next point winner for in-play tennis matches.

Betway Sport App And Mobile Betting

As it’s already been made pretty clear with the promotions we’ve mentioned in our BetBright review, this sportsbook is very mobile-friendly. As a mobile user, you will have the option of using the BetBright mobile site or the BetBright online betting app for iOS and Android smartphones and tablets.

We called up the mobile version of the site on an iPhone and were impressed with how user-friendly and seamless the experience was.

We downloaded the BetBright app for iPhone directly from the App Store (it was a fast and easy install) and were equally pleased to discover that the app experience is just as light and navigable as the mobile web version. The company’s desire to keep its sportsbook simple without a lot of clutter has been maintained throughout both its computer and mobile platforms.

There is also a BetBright Android app for UK users which should be easily downloadable through the Google Play Store.

BetBright Bookmaker Features

The bookmaker offers both In-Play and live streaming betting options, with In-Play covering football, snooker, tennis, basketball and even virtual sports.

However, what makes BetBright live streaming betting a little more special than the average bookie’s is that they have their own exclusive live streaming channel known as BetBright TV, or simply, BBTV. This service allows their UK and Irish account holders to watch horse racing and greyhound racing for as little as £1 and the ability to watch two live streams at the same time.

There are also quick links to Football Coupons, including UK-specific coupons, such as Both Teams To Score, Draw No Bet and more. These are all available as soon as you select the Football market. Additionally, there is great stat coverage across the site and Betbright also has a detailed blog that provides the best tips analysis of the latest betting and sporting trends.

The many different features add dimension to BetBright’s sportsbook, helping to make it more interesting and a cut above the average digital bookmaker.

BetBright Sign Up Process

Existing customers login to their account by visiting the Home page at Betbright.  After clicking the LOGIN button customers gain access to their account by entering a unique Username and Password. Potential new customers click the JOIN button on the Home Page. A secure registration screen appears where contact details are entered. Additional contact information and account details are entered on subsequent screens.

New customers specify a unique combination of a Username and Password and create an account. The sign up process takes less than five minutes and the contact information screens are clear and easy to navigate. Overall it’s an easy and quick process and simple to follow.

Once the registration has been confirmed new customers must make a deposit before betting can begin. In order to take advantage of the sign up offer described below customers must deposit at least £10. Once the deposit method and amount has been chosen customers conform the deposit. . The account balance is displayed, funds are  available immediately and there are no fees. New customers can now place the first bet.

When an option in a market is selected My Bet Slip is displayed. Customers enter the stake and the potential returns are displayed. As subsequent selections are added to the betting slip more betting options appear. The bet is placed and usually confirmed within a few second and the account balance is updated accordingly. In some cases the stake might not be allowed and an alternative is suggested. Customers can accept the stake on offer or reject the stake and clear the Bet Slip and start again.

Banking Options

Depositing and withdrawing funds is made easy with the available secure BetBright payment methods. These include: Visa, Visa Debit, Visa Electron, Maestro, MasterCard, Skrill, Netller and PayPal (available only for UK punters). This means you’ll be able to choose from the most popular credit/debit cards and eWallet options.

BetBright Depositing options are fast with funds appearing in your account almost instantly. BetBright withdrawal times are also quite decent, occurring within 2 to 5 business days on average after the initial processing and ID check. Typically, eWallet withdrawals occur faster than credit cards. While the minimum withdrawal amount is £10, BetBright does not specify the maximum amount that you can withdraw per day.

In addition to having SSL encryption technology to ensure secure funds transfer, BetBright also enforces a “closed loop policy” as part of its anti-money laundering and regulatory requirements.  This means that, at certain times, withdrawals may be split between payment methods if you use multiple payment methods.

Customer Support

BetBright customer service is available between the hours of 8am – Midnight, daily. They offer three ways for UK customers to contact their friendly staff: live chat, email, and telephone. We tested the BetBright live chat function and received an almost instant response form a very helpful (and welcoming) agent who patiently answered our questions.

That said, we do understand that some punters prefer to take a self-help approach whenever possible before reaching out to human support. If this describes you, we’re thrilled to tell you that you likely will not be disappointed in the BetBright FAQ. This section is very detailed and answered many questions we had.

More On The Bookmaker

BetBright is an Irish online bookmaker, founded in 2013. It is owned by Dedsert (Ireland) Limited. It opened as a sportsbook first and added an online casino platform to complement its sports betting in late 2014. Although it welcomes players from all over the world, BetBright has a special focus on players from the UK and Ireland. It is licensed and regulated by the UK Gambling Commission.

Throughout its history, BetBright has won several prestigious industry rewards, including the “Best Football Betting Product” award at the 2016 SBC Industry awards, and the “Innovation in Sports Betting” award at the 2018 EGR Marketing & Innovation Awards 2018.

In addition to its sports sponsorships that we previously mentioned in this BetBright Sports review, BetBright is well-known for the BetBright Cup, formerly the Prestbury Cup. This is an annual competition between Irish trained horses and British trained horses at the Cheltenham Festival. The winner of the BetBright Cup is the country with the most number of Cheltenham Festival horse race winners.

BetBright Betting Bottom Line

After all is said and done, BetBright more than deserves to be among our list of top online UK sportsbooks. Worth both your money and time, BetBright has clearly been carefully created with UK punters in mind.

It has something for everyone to enjoy. This is made possible through its great range of sports markets, betting options, cool features like BBTV, In-Play betting, and Virtual Sports offering as well as its helpful blog, and unique promotions like #BrigthBundles.

Overall, we don’t have any real complaints about BetBright. What you see is what you get and what you see is a very well laid out and easy-to-navigate platform that functions seamlessly on both the computer and via the BetBright bet app. We respect BetBright’s straight-to-the-point design.

In our experience, we got the best value for our hard earned cash at BetBright. Interested in finding out if your experience will be the same? You can sign up today!

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