Casumo entered a partnership with the Kambi Group in 2018 to add sports betting to the existing casino. The Casumo casino site was launched in 2012. The partnership brings together an experienced casino operator and leading sports betting technology company. The site is licensed and regulated by the Malta Gaming Authority and UK Gambling Commission (UKGC), both respected regulatory bodies. The current product range is Casino and Sports.
The site can be accessed using desktop computers and mobile devices. New customers can claim the welcome bonus and there are ongoing promotions for existing customers periodically. Casumo are betting partners with Reading FC, who play in the Championship in England.
Currently, Casumo are not offering a Sports welcome offer.
At the time of writing Casumo did not offer any ongoing promotions for existing customers. The operator is still relatively new so they could introduce dynamic offers in the future. The site competes on the trusted branding of the Casumo casino. Visitors to the casino may then move to the sports betting area of the site. Other operators offer a package of promotions to new and existing customers. Casumo only offer a £20 free bet for new customers and no bonuses for current players. The welcome bonus is for a modest amount so Casumo do not use free bets to attract customers but have a welcome offer because it is expected by potential new customers who are considering opening an account.
Customers with Casumo can bet on 35 sports. New customers select their favourites or all sports which are displayed on a horizontal menu. In addition to the regular sports, customers can place wagers on a range of Special markets. The range of sports is directed at the online betting market in the UK and the rest of Europe. The most popular betting sports with Casumo are football, tennis and basketball and here is some information about the three sports.
Casumo offers football betting markets from about 80 countries and 200 domestic leagues. Customers can also bet on international tournaments and Confederation competitions, such as the Champions League in Europe and Copa Libertadores in South America. However, the most popular league for betting is the Premier League in England. Casumo displays the match result and totals markets and a link to over 300 additional markets. These options are displayed under the following headings:
The Full Time market is compiled with a margin of 104% which is average in the UK market. The range of Premier League betting options is one of the best in the industry. Casumo also publishes ante post betting on the winners of the main domestic leagues and international tournaments like the World Cup.
‘Tennis’ is the second option on the menu of all sports which suggests only football attracts more bets. Customers can bet on matches in the ATP and WTA tours, Challenger tournaments and international team events like the Davis Cup and Fed Cup. ATP Tour matches are the most popular for betting with Casumo.
The site shows the match result odds and a link to up to 50 related markets. These markets appear in the categories of match, game, set and point. Instant betting is like pulse betting because it is offered for every point. Selected Markets show the most popular tennis betting options for each match. The match result odds are compiled with a betting margin of 105% which offer better value than most competitors.
‘Basketball’ is the third option on the sports menu so is one of the most popular betting sports. Customers can place bets on several domestic leagues in Europe and the rest of the world. However, the most popular competition for betting is the NMB in North America. Casumo displays the Moneyline (match result) with a link to up to 100 related betting markets.
These additional options appear under the headings of match, handicaps and totals, player props, half time and match events. The match result market including Overtime is compiled with a margin of 104% which is about average for UK-facing online bookmakers.
Customers can access sports betting on the Casumo mobile app. The service is available on Android smartphones and iOS phones and tablets. Mobile players can access the service through the browser and on dedicated apps. The app is well designed to minimise the number of clicks required to locate a market. There are in mobile-specific welcome bonus but mobile customers can activate the standard matched bet bonus for £10 in the form of a free bet.
The Casumo mobile betting app is fully functional which means the app offers the account management and sports betting services in the website. At the time of writing there is one combined app for sports and casino betting. Customers log in using the Username and Password that were entered when creating the new account. The same account balance applies for a customer betting on the website and the mobile app. There are common banking methods across both platforms.
Casumo is a traditional fixed odds bookmaker offering customers a range of betting markets for backing. There are no laying services because Casumo is not a betting exchange. Customers can use the following betting services:
Customers can cash out bets across a several sports and betting markets. An icon indicates if this option is available with any market. Bets placed in pre-match markets or earlier in a live event can be cashed out. Bets can be partially or fully closed before expiry. Customers can specify the value of the cash out bet and the stake left in the market.
The value can be greater or less than the stake. The value depends on the stake and odds of the original bet and the odds at the time of the cash out request. Cash out guarantees a profit or limits the less from a current bet. It is not available when live betting has been suspended after a key event.
‘Live’ is the first category on the main sports menu. Clicking this option reveals the live betting menu and a menu of live betting sports. The most popular sports for live events are football, tennis and basketball. There are more live football events than for any other sport. The live betting interface is basic and there is no animation of the action and very limited live match data.
The live betting markets are suspended after a key event, such as a goal, sending off or penalty and break of serve in tennis. The amended odds reappear after a brief delay so live betting continues. The most bet on live leagues are the Premier League in England and the Champion League.
The Casumo Bet Builder option allows customers to create their own bets. These are multiples involving outcomes in a football match that are not one of the regular markets. The markets can be related so the odds are adjusted downwards.
A typical customised bet would combine the match winner, number of goals, both teams to score and the exact winning margin. As options are asses to the betting slip, the current odds are displayed. Selections can be linked in Combination and System bets. Once a bet has been built, customers enter the stake and place the bet. The Bet Builder option creates multiple and accumulator bets.
Customers with Casumo can deposit and withdraw funds using debit cards, e-Wallets, prepaid cards and Bank transfer.
The minimum deposits and withdrawals are £10 and the maximum transactions are not fixed. Deposits are delayed by up to 12 hours and withdraws are processed from 2 to 5 days depending on the method. In some countries any deposits using Skrill and Neteller invalidate the welcome offer.
When potential new customers visit Casumo they are prompted to enter personal and account details. The registration process involves entering a Username and Password. When the required fields have been populated new customers confirm acceptance of the Terms & Conditions and create a new account.
Once a new account has been created, customers choose the welcome bonus. There is a prompt to select the deposit method and enter the amount. The deposit is confirmed and Casumo updates the account balance accordingly. The delay can be up to 12 hours and betting can begin once the funds appear in an account.
Bettors navigate to a market and click on the odds which activates the betting slip. Bets can be singles, accumulators or system bets. As more selections are added, the betting options appear. Customers choose the bet and enter the stake. Most bets are accepted so the account balance is updated to reflect the bet.
The Casumo customer support department is open for 24 hours each day. Customers can make contact through Live Chat and email but there is no telephone support. Casumo has registered with GamStop which is one of the conditions of the UKGC licence.
This body provides support to problem gamblers and is not allowed to send members any bookmaking promotional material. Casumo also has banner links to other support bodies for problem gamblers. The site does not feature a Help facility but there are detailed Terms & Conditions and a betting Glossary. Customers can search for teams or leagues and there is a history of each individual’s bets.
Casumo was a casino site from 2012 to 2018. The operator then joined forces with the Kambi Group to produce a sports betting service and that partnership provided Casumo with the expertise and technology employed by Kambi. The consultation produced a sports betting service that has room for improvement. The betting and live betting interfaces are basic and there are some missing features. The welcome bonus is for a modest amount and there are no ongoing promotions for all customers. There is a website and fully functional mobile app.
Casumo has experience in casino gaming since 2012 and the Kambi Group are a leading betting technology company. Both parties have worked together to design a sports betting platform. The odds are about average across the main betting sports and there is limited range of promotions. The service is basically adequate but more needs to be done to break into the UK markets and gain market share.
