Those registering a new sportsbook account at Lucky Bet are able to earn a 100% matched deposit bonus, up to a maximum of £70. After signing up with the bookmaker, punters must head to the “Bonuses” section of the sportsbook, before confirming their wish to claim their 100% first deposit sport bonus. Having done so, users must make an opening deposit of anywhere between £7-£100, with Lucky Bet then effectively doubling this amount.
LuckyBet was launched in 2017 and is licensed and regulated in Curacao. The operator uses the Bet Construct platform which is proven over a number of years. Betting is not available for potential customers in the UK but is generally Europe-facing. This operator’s sports betting product can be read on PC, mobile and tablet platforms.
The service is available in eight languages, including English. Customers can deposit and withdraw betting funds using five currencies, including the Euro and US dollar. This relatively new operator has entered the crowded European market but does not target customers in the UK through a UK Gambling Commission licence.
The Curacao licensing regulations are less stringent than those set and monitored by the UK Gambling Commission. It is much easier to acquire a licence in Curacao than Great Britain. In effect, the licence does not say much because many operators are given a licence and the fees are not restrictive. LuckyBet offers new customers a deposit bonus for up to €100.
This welcome offer is subject to the following Terms & Conditions:
The LuckyBet new customer offer is a genuine 100% matched deposit bonus. The bonus is for the same value as the qualifying deposit. However, the bonus and deposit must be wagered 23 times in total in just over two weeks. A new customer will have to stake €2,300 in 15 days and that could be beyond the budget of recreational bettors. We can assume that many new customers will not claim the full bonus and in fact may only qualify for as little as €10 in the form of the bonus.
LuckyBet has only been trading since 2017 and there has been investment in a potentially lucrative welcome bonus. There is a limited range of ongoing promotions for existing customers. Other bookmakers complement a decent welcome offer with several sport and event-specific promotions. It could be that LuckyBet are looking to get established in Europe on the strength of the welcome bonus and the value in the odds. At the time of writing, LuckyBet offers just the following ongoing promotions for existing customers:
LuckyBet offers enhanced odds on a range of sports and betting markets. The qualifying events are generally high-profile matches in football, tennis and several other sports. This operator uses odds boosts to attract new customers and maintain the loyalty of existing customers.
Existing customers with LuckyBet can enjoy the benefits of a loyalty programme. There is a hierarchy of levels and bettors graduate through the levels based on turnover. The package of concessions improves at each level and includes additional odds boosts and free bets.
The LuckyBet referral scheme is called ‘Invite Your Friends’. Existing account holders can earn up to €300 from introducing associates. Active members receive €60 for each friend that registers and the new customers is credited with €30 in the form of a bonus. The invited customer has to deposit €50 or more and bet that amount at odds of 1.50 or bigger for singles and multiple bets.
New casino customers with LuckyBet can claim a casino welcome bonus for a total of up €1,300. The bonus is related to the first four deposits and the bonuses are 100%, 75%, 50% and 100% matched deposit bonuses. There are strict wagering requirements and the contribution from the different qualifying games is weighted. New customers have a limited timeframe during which to place the qualifying bets.
LuckyBet is a traditional fixed odds bookmaker and does not offer exchange or spreading betting markets. The site does feature a casino but sports betting is the core product. Customers can place sports bets in pre-match, in-play and ante-post markets.
LuckyBet offers odds for 43 betting sports. The site is more Europe than UK-facing so the sports menu features sports that are popular in mainland Europe. So, even though the site offers betting on football and tennis, there is no coverage of horse racing. Customers can locate a league using the search facility. Navigation is simplified using Quick Links. The full range of sports appears in a menu and the most popular for betting are as follows:
Football is the most popular betting sport with LuckyBet. The operator first traded in Turkey and expanded into other parts of Europe. Football is hugely popular in Turkey and many other European nations. The most popular football competitions with are the English Premier League and Champions League. LuckyBet displays the match result three-way market (Home Win, Draw, Away Win) with a link to over 200 markets. The additional markets appear under the following headings:
LuckyBet offers an extensive range of football in-play bets across a variety of countries and leagues. Bettors can place ante-post wagers on the outright winners of many leagues, including the Premier League, Champions League and World Cup. The betting margin for the match winner is just over 4% which is about average for the European market. The margins for football are acceptable for recreational customers but the higher-staking professionals may look elsewhere for football odds.
Tennis is the second most popular betting sport with LuckyBet. It is rare in that more bets are placed in live betting markets than before the action begins. Tennis is suited to live betting due to the fluctuations in the scoring and the odds. Customers with LuckyBet can place wagers on matches in the ATP and WTA, which are at the highest professional level of the sport.
The site also features betting on Challenger and ITF tournaments. Tennis live betting is an important element of the LuckyBet sports betting service. The operator also offers ante-post betting for the outright winner of upcoming Grand Slam tournaments and international team tournaments.
Basketball is a popular betting sport in mainland Europe. There are competitive domestic leagues in most countries but not so in the UK. Customers with LuckyBet are big bettors on European basketball and they can select from a wide range of leagues and betting markets. However, the most bet on basketball competition in terms of turnover and the number of bets is the NBA in North America. It is the most prestigious league in the sport and attracts betting from all around the world.
The most popular NBA markets with LuckyBet are the match winner including the draw and with overtime and handicaps and totals. Basketball is a popular in-play betting sport and LuckyBet also offers ante-post betting on the NBA and some European leagues. The site also covers the Euroleague which is the equivalent of the Champions League in football, with pre-match and in-play betting.
Mobile customers can access the LuckyBet service using iOS and Android devices. There are no mobile-specific offers with LuckyBet. However, mobile users can claim the welcome bonus and enjoy the benefits of ongoing promotions for existing players. Despite being a relatively young operator, LuckyBet have invested in a competent mobile app that works well.
LuckyBet is a fresh operator but still a traditional bookmaker. The site offers customers the following betting services:
The current live betting events are displayed on the dashboard of the site. The Quick Bet feature means live bets can be placed quickly which is important when the odds are always changing. The most popular live betting sports with LuckyBet are football and tennis. Customers can also select live events in the four North America betting sports and European sports like handball and volleyball.
There is a limited amount of live streaming with LuckyBet, but not all the monthly 30,000 live events can be viewed in this way. Many live events can be followed in animated form and bettors can refer to live match data before betting. LuckyBet suspends the live betting after a key incident. Such as a goal, penalty or sending off in football and break of serve or end of set in tennis.
There have been some forum comments that the cash out option closes early and it is not available towards the end of the match. However, customers can fully or partially cash out bets during a live event. Bets placed before the match or earlier in the live betting event can be closed before expiry. Customers with LuckyBet cash out bets to guarantee a known win or limit the loss. It is an insurance against the match and odds moving against the bet. LuckyBet calculates the value based on the odds and stake of the original bet and the odds at the time of the cash out request. Live bettors can reject the option in which the bet stays open until the next cash out request or the end of the match. Cashing out is available on a selection of sports and markets.
The global nature of LuckyBet’s market is reflected in the odds format in which bettors can read the betting markets. Customers can view betting markets in the following betting markets:
These formats cover betting interest in Europe, North America and Asia. The default is decimal but customers can change this by selecting the format from a menu.
Customers can deposit funds into a LuckyBet account using debit cards, prepaid cards, e-Wallets and Bitcoin. The minimum deposit is €5 and transactions are immediate and free of charge. The same banking methods can be used for withdrawing funds. The transfers take up to 24 hours and there is generally no fee. However, the service provider may impose a charge for dealing with the transaction.
Potential new customers visit the LuckyBet Home page and click ‘OPEN ACCOUNT’. That takes customers to the registration screens. There are a number of required fields for personal details. New players enter a Username and Password and the optional promo code or bonus code. The registration process ends with sign ups confirming their understanding of the Terms & Conditions and opening an account.
New customers select the deposit method and transfer betting funds. A minimum deposit applies to each method but the maximum deposit is set at the discretion of LuckyBet depending on the client’s account. Once the operator confirms the deposit, a customer’s account balance is updated accordingly. Withdrawals have become more immediate which means customers have faster access to their betting funds.
Bettors with LuckyBet move to a betting market through Quick Links or the menu of betting sports. The Bet Slip appears once odds have been selected. Customers have access to multiple and system bets as selections are added. The bettor specifies the stake unit and type of bet and places the bet. LuckyBet confirms most bets immediately and the account balance is updated in line with the bet.
LuckyBet provides a decent customer support service. Customers can contact the operator by telephone and email. They also have the option of using Live Chat. The customer service staff can deal with issues immediately or refer them to colleagues further up the hierarchy. The site features a comprehensive FAQ section which provides answers to common account management and betting questions.
LuckyBet was only launched in 2017 so there is room for improvement. This operator is relatively unknown and the odds value is not good. The target market is Europe, Canada and New Zealand but not the UK. The operator first offered betting services in Turkey but has expanded to the rest of Europe and other parts of the world. The European market is crowded with established brands from the UK and Scandinavia being prominent. LuckyBet will have to innovate to gain market share.
LuckyBet provides an adequate betting experience which can improve in the fullness of time. The site features mainstream and niche markets for football and other sports. The live betting interface is excellent. Customer service is fast and the site is easy to navigate. LuckyBet has no major flaws and is a good option for potential customers who are looking to open a second betting account.
