Updated: 29.07.2025
Important Notice: MoPlay is no longer active – You are advised to check our other top picks.
MoPlay is a new player in the traditional business of online sports betting. Since it began operations in 2018, it has been serving only online customers. Based in Gibraltar, MoPlay is under the ownership of Addison Global Ltd. and works under the licensing of the Gaming Commissioner in Gibraltar. Since one of the main markets for the company is the UK, its customers are also covered under the regulatory umbrella of the UK Gambling Commission. The MoPlay site provides a main product of sports wagering; yet, it too boasts a few casino-style games, along with some live casino action and virtual sports. To access the full range of its services, you'll need either a desktop computer or one of the latest mobile devices. Both platforms work quite nicely.
The areas that have licensing authorities, such as Gibraltar, boast an excellent reputation. The implication here is that any welcome bonus they examine is bound to meet high standards of compliance. If these regulatory bodies found something to be non-compliant, they could—and would—impose penalties and revoke licenses. So, if you see a Gibraltar-regulated site offering a welcome bonus, you can assume it's a fair and honest deal.
£30 (or currency equivalent) is given in the form of free bets. Vocal participants of MoPlay may receive their welcome bonuses. Therefore, the Terms & Conditions set forth govern how bonuses are distributed, who is eligible, and how bonuses may be used.
The average value of the offer is good, and the rules are straightforward, with timelines that are easy to meet. Here, players find real chances to win. This is a no-kidding 300% matched bet bonus, with the free bets' value coming in at three times that of the qualifying bet. At least one other operator offers a more attractive value on their welcome bonus, but with it come several more rules about, and restrictions on, what you can use the bonus for, to the point where it almost doesn't feel like a bonus anymore when you consider all the ways it can (and can't) be used.
MoPlay provides looking after its existing customers quite a good number of ongoing promotions. These aren't very specific since they don't relate to any one particular event but cover a multitude of the many sporting occasions you can bet on. The following deals go with the MoPlay sign-up offer, which gives you £30 in free bets:
The Club ProMo is now back. When it is applicable: - The Premier League season in England is when the Club ProMo starts. - The free bets are not just for football but for any sports market. Who is eligible to participate: - Participants must be current customers with accounts in good standing. - Participants must also opt in to the promotion. How to participate: - Wager £25 with the qualifying bet in one 7-day interval from Monday to Sunday, - Following that, you stand a chance of receiving a £5 free bet at the beginning of the next week.
Bet Blast is a new promotion on Odds Boost, where selected events get their odds boosted. These events tend to be fixtures from the Premier League in England. The Boosts hit one hour before the event starts and are taken down once the action begins. They apply to pre-match single markets and the bets cannot be cashed out. If a market doesn't involve a player who appears in the football match somehow, bets are void. Unless otherwise stated, the offers only last 90 minutes in a football match.
Upgrades to Odds are somewhat similar to Bet Blasts in that they augment the overall experience of placing a bet on a given fixture or match. If a Blast is something that happens in the moment, with a quick and direct effect, an Odds upgrade is a thoughtful, long-term change that serves to make betting on all matches of a certain type more profitable for us, the house, over the course of a year or more. Oddly for a betting company, the two sports we make the most thoughtful, and hence the most profitable, long-term changes in, are football and tennis. For each match, we make on average about 10 to 12 different changes and adjust the odds on related betting markets accordingly.
The main menu of the MoPlay Home page has the word 'Sports' as the first choice. There are two banners displayed on the main sports page: one is for the welcome offer that MoPlay has, and the other is for one of the day's odds upgrades. The present live events for MoPlay are organized by sport and associated with each live betting event. Some of the day's most intriguing wagering opportunities and the latest lines can also be found on the main sports page.
Different methods can be employed to pinpoint the sports betting markets. Customers could either type a keyword or key phrase into the Search box to unearth the team, match, or specific league they sought or select one of the various Popular Events on the home page to make their bet. This method worked best with the kinds of events you’d find in the otherwise-empty football stadium you see pictured above. These events are primarily associated with the leagues and competitions that appear to be the most bet upon, which, at least according to the William Hill website, happen to be football, horse racing, and tennis. The third way to find a specific market, if none of these methods worked for you, is to peruse the A to Z list of about 30 different sports you can bet on.
Like most online bookmakers, MoPlay's most popular betting sport is football. For leagues and cups, mainly in Europe and South America, but also to a diminished degree in the rest of the world, bets can be found in pre-match, in-play, and ante-post markets. Since its beginning, MoPlay has mostly concentrated on offering wagers in two competitions: the Premier League in England and the Champions League. For these two, as well as other contests, MoPlay furnishes not just the odds, but also the betting markets with a three-way winner option, the date, and time of the match.
A connection is made to the ancillary markets, of which there are approximately 100 in total. Some other wagering companies offer up to 400 betting options associated with the sport of football, but many of these are tedious and preposterous. The fitting football markets fall under the following categories:
Match-winner bet types have an implied odds profit margin of 6.81%. This is very high for betting operators and a good indication of what can be returned on investment for them. MoPlay isn't a major player in the sports betting space, but they do manage to get some attention, and decent ongoing promotions at least partially explain why. They hold ante-post outright winner bets for the majority of league and cup competitions. This is somewhat standard among betting sites, but they occupy this market space in part because bettors are enticed by the leagues and competitions that are listed.
The second option available on the sports menu is tennis. There are matches that are organised by country, and when this was written, MoPlay covered tournaments from the U.K., U.S. and Australia. Tennis is a virtual sport that you can bet on year round, and if you look at any given week, there are regular tournaments being played from the ATP, WTA, Challenger and International Tennis Federation (ITF) tours. MoPlay also gives you the opportunity to bet on some of the main international team competitions, like the men's Davis Cup and women's Fed Cup.
MoPlay matches two-way betting with a margin of 6.80%, which is about average. The site has a handful of related markets, like handicap and total betting lines. For its biggest fixtures, MoPlay lays on some delicious props, including bet types like who will win each set and who will win the match after a certain number of sets. MoPlay also has moneyline betting on all the major team sports, plus several main-event prop bet options. Those major league bets typically have market margins closer to 8% than 6.8%.
Wagering establishments in the UK have a long history of accepting bets on horse races. Any bookmaker that is stationed in the UK or serves the UK market is expected to provide a detailed service not just for horse racing occurring in the UK, but also for significant international horse racing events. Many bookmakers in Europe and those operating in parts of Asia and South America don't even bother to cover horse racing because it's such a small sport in those areas of the world. MoPlay hustles to IT to cover all UK and Ireland horse racing events, both before and on race day, as well as covering major horse racing events that occur anywhere in the world.
The racing service gives punters all the details of the races that are happening, including track layout and distance, and how much a horse's draw will help or hinder it. There are the most basic facts about each horse, but a superb form guide as well; in fact, the service is equal to or better than what any commercial betting firm makes available to its clients. And it costs nothing. We also get a look at the previous and current odds, which enables us to form an idea of how the betting is developing. The market is typically compiled with a margin of 2 percent for each runner, which is, I think, quite reasonable. Betting options include win and each-way, as well as Forecasts and Tricasts; and if you really want to go for it, you can combine horses from different races in a multiple bet.
MoPlay offers its customers a mobile version of the site that is available on both Android and iOS devices. Mobile browsers that are set up optimally can access the site, but there is also an app for iOS that serves the same function as the mobile site. Users can manage their accounts and place bets on the mobile site or in the app in the same way they do on the main site. Currently, MoPlay does not have any new or ongoing customer promotions, but states that mobile users can enjoy a mobile user welcome bonus of about £30. This is actually a bonus served in the form of "Free Bets" (as labeled on the MoPlay site) to new customers. The "MoPlay experience" on either the app or the mobile website includes regular ongoing offers.
MoPlay is a conventional bookmaking service that operates online and offers a fantastic array of markets. This sports betting service is augmented by the following betting features:
An emerging trend in online betting is personalized wagering. At MoPlay, we offer customers the opportunity to construct singular bets from individual sporting events. The MyPlay functionality allows you to select from myriad choices not typically found in standard bets. It presently accommodates a few sports, including football and basketball, but we're hopeful it will expand soon. Personalized betting at MoPlay is a kind of tool largely nonexistent just a few years ago.
Best Odds Guaranteed (BOG) is available for all meetings in the UK and Ireland. The service is not available the evening prior to the race but commences operation at 9 a.m. UK time on the morning of the race. Customers who accept a price on the selection that has a different Starting Price will have winning bets settled at the best available odds. This service cannot be used for ante-post betting and for international racing.
Cash-out betting is a feature that allows you to end your bet before the originally scheduled time. When you cash out, you keep your bet alive—after all, the event is not finished yet—but you do so with a clear understanding of what will happen next. If your bet goes on to either win or lose, you know you will not be on the hook for any further amount of money. Using cash out isn't all that different from ending a bet the normal way: You go back to the MoPlay app, and you select the bet you want to flip the switch on. When the cash-out option is selected, an on-screen offer is displayed to the customer. They must then make a decision: accept the cash-out offer or continue to wait for the original bet to pay off. Accepting a cash-out offer is a clean break from the original bet. At its conclusion, the customer is back at square one, and their ties to the original bet are completely severed.
Bank operations can be conducted with debit cards, pre-paid cards, wire transfers, and e-wallets. You can put money in instantly and at no cost. However, if you want to take money out, it may take a standard amount of time to process your request, and you might have to pay a small fee, which could be incurred as a monthly maintenance cost on some accounts.
People who might want to use our services go to the MoPlay Homepage and hit the button that says 'Join Now.' From there, they put in a bunch of needed personal info along with, if they have one, a promo code. Then it's onto making an account with us that has a username and password that are totally unique to just them. It's always heartwarming to read the message that says this person has just made successfully an account with MoPlay. The time at which we find ourselves now, however, is one of zero balance showing inside said account.
The welcome bonus for new players has two parts. The second part is the initial deposit. To complete it, you must deposit at least £10 into your account. You can choose from a variety of banking methods to do this. Once the funds are in your account, you can bet with them. They constitute what you see as your "account balance."
Customers find the market and then click on the odds for their chosen selection. From there, they can pick the odds and tell the system whether their bet is a win or each-way. After that, it's just a bet-staking matter. But the calculations behind whatever number comes up on the betting screen as the return to the customer are what's at issue here.
The customer support area of MoPlay is available every day from 7.00am to midnight. Other businesses may offer 24/7 helplines, but MoPlay's service hours are sufficient for most of the issues their customers might experience. And speaking of issues, many are resolved by their FAQ section. Those who feel their problem is not well-covered by the FAQs can phone or email for more specialized assistance. Also part of their "customer service figured out" function is a live chat which MoPlay customers can use to help sort out their problems.
MoPlay is part of the fresh group of internet betting firms that lack a fleet of betting shops in the UK. The budget can only be employed to enhance the online gambling experience. The operator does not present an excessively generous welcome offering. Still, it is achievable for clients to receive a bonus that is within grasp and far from too good to be true. All gamers can take joy in a pleasing selection of unending rewards. Key features are missing, but they could be incorporated after establishing the website.
The MoPlay Sportsbook has a few minor flaws that do not spoil the overall experience. There is a fully functional site for mobile and desktop users that offers odds on the main betting sports and a few more obscure ones. There is no live streaming, but in-play punters can view a graphic that shows the progress of play. Generally, MoPlay's odds are about average, but they're high for some sports, including football. In all, the MoPlay Sportsbook is a pretty good destination for sports betting customers in the UK and elsewhere.
