Updated: 29.07.2025
Founded in Greece, Novibet is a traditional bookmaker with its main site registered in that nation. They have spread all over Europe, but their most important license is with the British Gambling Commission. Established in 2011 and having as their one and only owner an offshore company based in the Isle of Man, they have managed to carry out their operation quite extensively in a fairly short time.
Clients are allowed to carry out banking transactions in four different currencies, including the GB Pound and Euro, at Novibet. The site is accessible in English and Greek. It functions seamlessly not just on desktop computers but also on mobile devices. Unlike many long-established UK betting brands, Novibet has no retail division; thus, it can concentrate all resources on delivering an online betting service based on an in-house software platform.
For first-time customers who place an initial wager of £10 or more, Novibet will award £20 in free bets. The awarding of the free bets happens like this: Two £10 tokens are assigned to the bettor after their opening stake has settled. Only winning amounts can be retained. Nevertheless, the tokens function as a nice little top-up and greatly enhance your betting bank, especially for those who express a veritable enthusiasm for the betting pastime.
Many people are likely to be attracted to this offer. However, the specific terms and conditions can make qualifying for it a bit more difficult. It's definitely worth your while to pay close attention to the following not-so-simple details.
Some sportsbooks focus much of their promotional fire on the effort of trying to attract new customers. This isn’t quite the story with Novibet, though, a still relatively young sportsbook that presents a pretty enticing package of pay promotions for not just its new customers but also its existing ones. That’s the first thing I should mention about Novibet, which is sort of the second main point, aside from the welcome bonus, in this Novibet review. So a new customer signing up for an account with Novibet can expect to receive quite a few good promotions that pay him or her for simply being a customer with Novibet.
Enhanced Accumulator is a product you can find on the Novibet betting platform that allows bettors to make multiple selections in one bet. This can range from 4 selections to well over 14, and to be honest, we don't know how many you can select at most (the site doesn't say). Basically, this is a product for betting on multiple wins that gives you up to a 100% price boost, depending on how many selections you make. Sports and leagues aren't restricted, but the odds on these selections must be 1.50 or bigger (also no limit on when to place the selection; you can do it pre- or live event). A dibble deeper on which markets the boost applies to would entail knowing which markets aren't boosted, and that's a lot of work.
Novibet is very generous when it comes to refunding losing bets. In fact, the company seems downright eager to make bettors whole again, and this is how they do it. If a bettor had a bet on a football match, and that bet went on to lose after the 70th minute, if the bet in question was placed and lost only after the 70th minute, then Novibet would not refund that bettor's stake. However, if the bet didn't lose until the 88th minute, after having lost by the law of probabilities for some time, then any bet placed after the 70th with the mentioned conditions would not be refunded.
The Novibet Home Page has a main menu option called 'Sports.' When a user decides to enter the world of sports with a click, they are met with a detailed layout in the main part of the sports section that displays all of the current major in-play events, as well as the solid main betting highlights that are coming up and very soon. On this page, users can see and read the current promotions, which are helpfully linked right next to banner ads that are directly tied into the sports happenings right now. And then there are the bets. Overall, the next step is simply to decide on what to wager on, as this section is almost all about sports and how to place a bet on them. However, I couldn't very well close this text without pointing out that right next to where all of the current sports bets are happening, I also spied a link offering bets on any number of not-so-sporting affairs, like everything from politics to reality TV.
In the sports betting market, you will find a menu listing popular betting events. Like some of the other betting service websites, Novibet also includes the main leagues in its betting menu. Bet on any of the full range of betting sports, with a lineup that's ordered by popularity (in terms of bet placement). You will find the standard stuff offered in most places, but also some less-standard options. On the less-standard end, you can bet on eSports with Novibet. You'll also find options for betting on political events and entertainment.
Betting on football is hugely popular with Novibet customers. Turnover is increasing in many parts of Europe, but the call to the betting bank on football comes most strongly from the UK. Novibet has truly gone global with pre-match betting, offering up the chance to wager on many leagues from all around the world. The most familiar bet-making play from across the pond, however, is on the Premier League and this is not just because the league is England's tops in so many respects, with a far better teams-to-better record than the UEFA Champions League. What may come as a surprise to some is that two football betting crescendoes dominate the betting landscape with Novibet every two summers.
After 90 minutes of play, Novibet displays the match outcome (Home Win, Draw, Away Win) for its three-way betting option. The site also shows the Over/Under total goals scored in each game. Here is a reference to additional betting options. Clients are able to choose from approximately 175 markets in total, which are found in these categories.
The match's outcome market was composed with a margin of 4%, which is fairly average for the UK online betting industry, but not bad per se. Customers can place many different kinds of bets on the leagues and cups that result in outrights, and they can do so well in advance. Of the leagues and cups that get bet on, the English Premier League and the Champions League are by far the most popular; bet turnover in both leagues is well above average. It is also very usual to wager on who will be the top scorer in the EPL. Betting on international tournaments happening soon is another example of ante-post betting.
Wagering on equine athletics only recently entered the Novibet sports betting portfolio. This addition, in fact, seems part and parcel of Novibet's work to take a bigger piece of the pie in Britain, a market where horse wagering is still a mainstay of betting shops even if these establishments mostly take cash bets. As for the UK and Ireland, you can have a flutter on horse racing with Novibet, but that's about as far as it goes with the operator's thoroughbred offerings.
For the past 15 years, betting on tennis has experienced phenomenal growth, and the site at Novibet is a reflection of how interested people are in this betting market. When it comes to an oddsmaker's service, you can hardly find a betting line that attracts more in-play wagers than a tennis match does. Bettors are just drawn to your basic two-way match result lines (Player 1; Player 2) like moths to a flame. Those lines are posted with a very respectable average margin of 7%. You find them for all kinds of tennis events, from every Grand Slam to international team competitions.
You can't download an app for mobile betting with Novibet. If you want to access this betting site on mobile, you must use a web browser. This mobile site has all the functionality of the main site, and it looks just as good. There's no lag at all when using this site on a mobile browser with a good internet connection, and that's more than a lot of "mobile sites" can say for themselves.
Novibet is a fixed-odds bookmaker and does not offer betting on exchange or spread. The sports betting experience on the betting site is augmented by these features. These are features that you typically find in a decent betting site, and they definitely elevate the sports betting experience on Novibet.
In-Play Option on Novibet Home Page The second option on the main menu of the Novibet Home Page is 'In-Play.' The two sports that most notably attract in-play betting are football and tennis. Live streaming of matches, unfortunately, is not offered by Novibet; however, they provide their customers with the ability to see graphical representations of the events that are taking place during the course of play. Thus, customers using the in-play betting format have at their fingertips live match data with which to make their gambling decisions. When placing in-play bets on football games, for instance, bettors have the opportunity to select from about 30 different options available to them during the course of a match.
Individuals can make a profit while betting with Novibet. One method of achieving this is through cashing out one's bets. This function is available to make use of at any point one might desire to make a bet in-play or before an event. The only time one must resign to winning a bet in order to cash out is when a free bet is the type one is holding. That said, not every sport and market allow for cash outs. For those that do, it's a nice little feature to have in the arsenal of ways to come out ahead after placing a wager. If the betting market is halted, a cash-out request cannot be executed. The sum that's paid out is determined by the stake and the odds of the original bet, as well as the odds at the time of cash-out request. After making the request, the bettor can either accept the cash-out amount or refuse it. If it's declined, the bets remain live until either another request is made or the final settlement.
Using debit cards, e-Wallets, and prepaid cards, Novibet's customers can quite conveniently transfer money to and from their accounts. When it comes to using the site, currency is not an issue. Money can be transferred in a dizzying array of currencies, and everything is converted and accounted for with no visible markup attached for the customer. Once the money is in your account, the operation of gambling on the site either through your desktop or mobile device is seamless and slightly less risky for you in terms of identity and data protection.
Potential new customers at Novibet visit the Home Page and select the option "JOIN US." The Join Us screen displays a number of essential fields where users enter their contact, personal, and account information. To join, a unique Username and Password must be set. Once all areas have been filled with the correct information, potential clients have to select the "JOIN US" option once more to establish an account.
Following the registration of a new customer, a prompt appears, asking for an initial deposit. The customers choose the amount they would like to deposit and the method they would like to use. If it's within the limits, the majority of deposits get accepted. The funds that are wagered with them become available immediately, and the balance of the account is updated thereafter.
New users select the chosen market from either the Popular list or the list of sports. They select the odds for the option they want, and the Bet Slip appears. As they make more selections, the Bet Slip updates to show the types of bets they are making. When they're ready, they confirm the odds they have and enter the stake. Most of the time, we've found that these bets get accepted and the account balance reflects the bet.
Customer support is a major strength of Novibet. Players can reach support staff through a variety of means. Some prefer the instant route of Live Chat, while others opt for the more traditional route of email. For those who like to speak directly and instantly, telephone support is available. And for those who want an instant way of solving problems via a not-so-distant route, there's also Skype support. Like arbitration? You can also communicate your issue with Novibet via the Independent Betting Arbitration Service. Either way, responsible gambling is a part of what they do. And that's a good thing.
The brand Novibet made its debut in the betting world in Greece and is now advancing into other European markets. The launch of horse riding shows that Novibet has its eyes set on the UK, which is the most profitable market and where Novibet is targeting. Sports and markets on offer are decent. The betting margins are below average. Promotions for both new and existing customers abound throughout the site. Novibet excels in carrying out the primary functions of account management and betting.
The UK market is dominated by established betting brands, many of which also have a retail division. In contrast, the names of certain internet-only services that exist in the betting sphere are almost a byword for putting down a wager. Such services are able to invest a massive amount of their resources into advertising and promotions. Yet Novibet has little to no name recognition in the UK, and if it is to sign up a decent number of new customers, it must have plenty of good reasons for them to consider it.
