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Updated: 29.07.2025
We might not focus on betting sites in Britain, yet we should not forget that the online sports betting world is a global place of business. Companies can achieve incredible victories in this sector... without a single Brit being the wiser!
PariMatch is one such brand. It began in Ukraine yet commands a vast user base throughout the territories that once formed the Soviet Union—namely, Russia, Belarus, Moldova, and Kazakhstan. PariMatch is now pushing westward into Europe: it has just opened shop in Britain, with a line of sports offerings that are decidedly British. This represents a major incursion into a key part of the European market.
After years of conducting experiments and achieving successes, PariMatch has now moved beyond the level of your average new bookie. Whether or not they can maintain that path and become a more respectable online sportsbook than they are now — that is what we are here to find out in this detailed review of PariMatch. On our journey, we’ll take a close look at what they provide, the events they host, the assistance they offer customers, and every other critically important area. Let’s set out together!
PariMatch's sign-up offer is designed to attract new customers, with the prospect of receiving a welcome bonus of £30 for just a £5 qualifying bet. It isn't unusual to see offers that, for a £10 bet, grant access to something much more rewarding. But I cannot recall seeing an offer that so directly incentivizes the kind of low-risk, low-reward betting that actually allows a customer to experience with minimal mental anguish and maximal ease of use (and optimally for PariMatch, allows them to build an early habit of using their sign-up platform).
Naturally, it's simple to make a welcome offer seem attractive. It is very important, however, not to get too carried away and instead to dig into the real details. Let's begin by looking at the way in which this offer can be presented as something that actually works. How do you do that?
This is a really uncomplicated welcome offer! But if you want to assess how attractive it is, you have to look at the not-so-simple terms and conditions that come with it. Here are the most important ones:
Initially, PariMatch's welcome offer seems, to be perfectly clear, almost too good to be true. Reading through the T's & C's will reveal absolutely nothing that would detract from their appeal or value, that's for sure. The minimum odds for both the qualifying bet and free bets are perfectly fair, and we've got a full week to use those free bets, which is no issue for us. The types of bets they want us to use (singles, in-play, and accas) for each free bet are no problem for us, either.
To sum up... this is simply an incredible offer! The value that is being put out there – to place a bet of just £5 and get back £30 in free bets – is mind-blowing. In fact, it is no exaggeration to say that this is one of the most exceptional welcome offers that you can find on the market right now.
We can't help but be impressed with PariMatch's welcome bonus; it is one of the best around. Certainly, a bonus like this cannot last for long, but what matters is whether PariMatch follows up with a series of equally enticing ongoing promotions and ensures that their customers don’t head for the door once the welcome mat is rolled up.
PariMatch may not have the highest number of active promotions we have seen, but the promotions they do have are quite good and, more importantly, they all give real value to the customer. Let's take a moment to go through them.
Undoubtedly, betting on horse racing is enjoyable, yet many things can go wrong. Of these things, perhaps the most disappointing is the preparation of a betting plan that is seemingly well-thought-out and well-researched—only to see that plan go up in smoke when the horse you liked and backed not only runs but also hits the main track in front of just a handful of fans.
PariMatch has solved this problem. If your runner is just not going or has no hope of winning from the very start, PariMatch gives you back your stake in full. This smart and convenient refund mechanism covers every single race in the UK and Ireland.
Here comes yet another super advantageous promo for the bettors of horse racing! Undoubtedly, Best Odds Guaranteed is a type of promo that most bettors are familiar with and really appreciate. It's not every day, though, that we get to enjoy it as part of a particular sportsbook's offering for horse racing bettors. But here we are! So what is Best Odds Guaranteed? Here's a rundown.
Like with similar deals, this one does not merely maintain the price you pay for a runner. If a horse starts at a better price than what you originally paid, you automatically receive the better starting price. If you originally paid a better price, you keep that. And the great thing is, this is all done for you automatically, with no further input necessary from you. Like with 'Run For Your Money', this applies to all races across the UK and Ireland.
Acca Insurance is a familiar offer type that is found in today’s sportsbooks, much like Best Odds Guaranteed. Frankly, we don’t have many words to say about this ongoing promo. Not because we don’t like it—you know we like ongoing promos! But Acca Insurance is a promo that’s straightforward and useful enough that we can just present it to you as, well, straightforward and useful.
PariMatch's insurance policy for accumulator bets means that Acca Insurance from PariMatch covers all football accumulator wagers comprising five or more selections, at combined odds of 4/1 or greater. Normal practice dictates that such a bet would only win if all individual selections therein also won. However, this policy means that if just one leg of an accumulator bet covered by this insurance fails, then the customer gets back the total value of the wager.
Parimatch's prices are mostly good or great. Fair is a default setting for a company that offers to take your bets and pay you when you win. Fair is also good for customers who want to win. Long story short, UK customers who have bet with both Parimatch and older British sportsbooks (Ibob, Coral, Ladbrokes, etc.) say that they win as much and sometimes more when betting with Parimatch.
Essentially, PariMatch inflates these odds themselves to entice individuals to place wagers in this market. The markets being referred to are usually multiples, which are naturally more difficult to win than singles. Even with the inflated prices, you must consider the risk-to-reward balance and make a responsible decision.
Today, the sports betting world is more competitive than ever. And that competition has pushed it to a much higher place in several key areas. One of the critical ones is the sheer number of betting markets a bookie can offer. Not only do they need to allow customers to bet on all of the principal sports, but they must also offer a decent variety of other, somewhat less visible sports betting options.
We are elated to inform you that PariMatch satisfies both criteria with what appears to be effortless ease. They have put together a truly impressive array of markets that rivals anything most top-tier sportsbooks can present. Of course, their primary focus is where it should be: on the Internet’s number one betting sport, football. But PariMatch also serves up a tremendous product for horse racing, which is by no means a close second.
They have also been able to show a great deal of affection towards a number of large markets at times. The wagering site also has a nice complement of favorite British pastimes to offer. Golf, cricket, and rugby are all right were they ought to be, alongside the bettors. Darts, snooker, and table tennis have also made their customary appearances, as have boxing and MMA. On the American front, they are serving up all of the major leagues you could ask for (NBA, NFL, MLB, and NHL), along with a nice portion of virtual wagering, with sports like horse racing and eSports slotted right in. Their eSports selection is kind of the nice finishing touch for a site that looks pretty well-rounded.
A sportsbook has to make football its priority if it has any hope at all of satisfying the bets of a widely varied clientele. Without a doubt, that has been the case at PariMatch. Usually, the figures are fair, but what really impresses about PariMatch is that even when the margins are pretty slim, they somehow manage to offer an absolutely staggering amount of markets.
The markets we deal with are very broad and quite remarkable. Here in the U.S., we not only deal with betting on the leagues that most people know about, like Major League Soccer, but also with wagering on leagues that are off most folks' radar, verdad,.covering betting on leagues down through our length of leagues all the way to the bottom, in some cases, the 12th tier.
Of course, the pre-match offers the greatest array of markets, and you can make use of any of these bet types:
These kinds of wagers are indeed present in nearly every sportsbook. What set PariMatch apart, though, and what makes them truly one-of-a-kind, is that they offer these types of bets and then some, with their match specials, which even allow for wagering on outcomes related to VAR, like whether or not a certain goal will be ruled offside.
One domain in which PariMatch is not up to scratch, it is true, is betting on the winner of a tournament such as the Premier League. For example, when it comes to Premier League outright betting, you'd be hard-pressed to find anything apart from a few half-hearted wagers (none of which seem to have much in the way of value) that you'd consider making. But when it comes to betting on virtually any and every other kind of football market (Champions League, La Liga, Serie A, etc.), not to mention all other conceivable kinds of sports betting, PariMatch is absolutely there for you.
As stated before, PariMatch has two ongoing promotions that are tailored just for horse racing, which indicates just how committed they are to the sport. They have a dedicated horse racing section that covers every single race not only from the UK and Ireland but also from various other nations like the UAE and South Africa.
Same-day, next-day, and ante-post markets are available. You can place stick, place, or "betting without" wagers. In an interesting twist, you can wager on how many lengths you think a horse will win by, with your odds increasing the more lengths you add.
PariMatch lacks the most comprehensive tennis sections, but they still cover everything you'd actually want to bet on.
This clearly covers the four slams, but it also includes both the men's and women's tours, and even challenge matches. You can bet in a match-by-match manner, or choose to make outright bets. For the former, you can wager on markets like match winner, set betting, or handicaps, and if you want to bet more generally, you can wager on the overall winner of a tournament.
PariMatch additionally presents a wide variety of supplementary betting markets that surpass what one might anticipate from such a nascent sportsbook. In truth, we cannot pinpoint any real shortcomings in their market breadth.
Almost every other important sport, along with those already noted, can be bet on. From motor racing (such as Formula 1) to contact sports (like the UFC and boxing), all the crucial bases appear to be covered. Even more remarkable is the virtual sports set-up that's already up-and-running. That, coupled with their steadfast commitment to eSports (Dota 2, LoL, CS: GO, etc.), makes for a very intriguing platform.
It can be said that live bets are becoming as important for bettors as bets placed before a match. Thus, it is gratifying to note that the bookmaker PariMatch has seen fit to make this a point of clear emphasis.
The in-play markets for sports like football and tennis are nearly always accessible. However, for other outdoor sports that offer only a handful of opportunities to place live bets, actual streaming may be available only for horse racing. Parimatch, though, ensures that its bettors are kept in the loop with the very latest information via live stats and a surprisingly effective visualisation tool.
Elsewhere, you can observe the odds shifting and being refreshed constantly; live bets are being accepted and handled in a nimble manner and, as a perk, you have the ability to carry out a full or partial cash-out.
PariMatch has a long history of successful operations, and for this reason, it should maintain a higher standard than a typical, newer sportsbook. This is especially relevant when discussing the mobile platform issue. If we were to bring up this same point for a brand new bookie, it might be a scenario where we'd be okay not giving a mobile app the highest priority. But with an established brand book, they should be right on the same level as the competitive norm.
We take pride in an existing Android app that is ready for immediate download from Google Play. Several of us on the inside have used the app extensively and can attest to its ability to replicate the desktop website's app-like functionality. While the download numbers are too low to suggest that the app is a public favorite, the app includes high-profile features such as account management and live betting. These and other key functions make the jump from desktop to mobile with the app. Once on the app, navigation is as simple as it is on the desktop.
As it stands, there is no application for iOS. We expect this to change immediately, but, until then, iPhone users will have to stick with the mobile site, which is also excellent and leaves almost no room to differentiate it from the Android app. Parimatch has two novel navigation solutions: a sliding panel and a collapsible menu. Either way, the app functions exceptionally, and all the most essential components of the Parimatch experience are present.
As technology has advanced, so too have the expectations of bettors. These days, for a lot of folks, just finding markets and placing bets is no longer enough. They want to bet in a way that's as feature-packed as possible, with almost every bell and whistle you can think of. It's not enough to just be able to make a bet; you have to make a bet in a way that's exciting and engaging and that gives you all the right feels. And when you talk about want, we cannot forget that bettors also want information—a want that has manifested itself in continuous betting.
Though undoubtedly lacking some of the features you find in even stronger competitors, PariMatch has enough in its arsenal to keep sports betting enthusiasts occupied and happy for long stretches of time. For one, the live betting section is not only present but is really quite nice, with a solid variety of sports and events to bet on right in the moment, and a good, sleek interface to use. Moreover, if you are an intense sports bettor, you can do so while also cashing out your bets flexibly, as Parimatch allows not just for standard full cash outs, but also for partial cash outs of any bet with a stake of £1 or more.
Live streams of horse racing from the UK, Ireland, South Africa, and the UAE are also available to watch, but only if you place a minimum bet of £1 on the race. The Bet Builder feature is also offered by PariMatch. The markets of the event are easily accessible, and using those markets post-accessibility is even easier. You can put together a single-game parlay with it in practically no time at all.
PariMatch does not excel in banking options and that adversely affects its overall user experience. So, when we compare it with the other contemporary options in the UK market, it is just left behind. 1. PayPal: E-wallets are the go-to way for customers of online gambling sites to fund their accounts and make withdrawals. 2. Prepaid Cards: Using a prepaid card is a step up from using PayPal, and in that context, it's worth mentioning that PariMatch does accept prepaid cards.
Currently, you have a few options to make payments through PariMatch: Visa, Mastercard, and PayPal. They don’t support e-wallets—Neteller or Skrill, for instance—and you can't make bank transfers, either. So, your menu of choices is kind of bleak, especially for a company of PariMatch's stature.
Put that aside and let us discuss the mechanics of payment and withdrawal, which are quite satisfactory. The minimum necessary for either undertakings is an astonishingly low £5, with absolutely no transaction fees. But the other issue: the time it takes for these transactions to be processed. We live in a world where speed is of the essence; we want things to happen now, not in 2 to 5 working days, which seems to be the stated rationale.
Of course, each new sportsbook must check off some fundamental boxes that ensure basic functionality. These boxes include a signup that is fast, clear, and easy to understand; there should be no delay in getting an account set up and ready to go when the user wants to place a bet. And why shouldn't that be the case? We're all here for the betting action!
At PariMatch, the sign-up process fulfills these requirements quite nicely. It is defined clearly in four separate and distinct stages and takes about a minute or so to complete.
Start by navigating to PariMatch.co.uk and clicking on the large green "Sign Up" button located in the upper right section of your screen. Doing so will take you to "Account," the first of four stages that comprise the sign-up process. Here you will need to input an email address and phone number, and come up with a secure password that you will use to keep your account safe.
Upon completion, click the tiny green arrow to advance to step number two—"Your Personal Details." This is where you're required to divulge some simple information that just about anyone would know, like your full name and date of birth. Stage three, 'Address', is very simple and requires you to enter... your home address! The last stage—stage four: "Security Details"—is simpler than it sounds. Really it is asking you to agree to the site's essential T's and C's. But I think it is worth delving into because it is the last step in setting up your account.
Once you've completed the four steps, your account is set up. You can now dive into the platform with no further verification and start making deposits. The four steps are: 1. Type your name fully. 2. Select your country/region from the list. 3. Create a username and password.
Without a doubt a bit exasperating, the need to confirm your identity is also a crucial part of what a legally responsible sportsbook must do to meet its lawful requirements. And while we would all like to skip this step, we took it for you, to clear the path to placing a wager with absolutely no concerns.
When you want to take your money from PariMatch, the first step is to show them who you are. They're not being nosy; they just want to know it's really you taking the money and not someone else who might have your account information. Fortunately, it's really easy to verify your identity. You just take a couple of pictures in a few simple steps.
In theory, that should be all there is to it! However, PariMatch does clearly state that they might ask you to provide a selfie alongside your photo ID if they require further identity confirmation. They also reserve the right to request additional identification if they see fit. But this is all standard practice for the majority of sportsbooks, and shouldn’t really be causing you any headaches.
Assessing possible bookies while ignoring their appearance is, to be blunt, a risk! If you're looking for a long-term sportsbook selection, your only option is a clear and intuitive interface that will help you easy-make market decisions and user-friendly bet-placing.
PariMatch is definitely a hit. Their platform is spectacular, sleek, and contemporary; it is built around a delightful color palette of black, white, and yellow.
This style has real substance. A great deal of thought seems to have gone into arranging the layout, and this has resulted in a highly intuitive interface right from the start. You can almost always reach any main section via the left-side menu, which includes: menus that almost always reach any main section, which includes: - Sport A-Z - My Account - Live Chat - Help Centre.
Opting for an option in the Sport A-Z menu gives you a clear view of the available markets in the interface's main section. In this area, you can check out the upcoming and already underway matchups or delve deeper into each matchup and pick out the precise market you're after. Betting on a match (before or during the match) is as user-friendly as it gets. For all intents and purposes, the interface for placing a bet functions just as it did before the relaunch. Navigating to the setting where you can put down a bet is just as simple and just as clicky. And when you arrive at the betting interface, you will have no trouble finding what to do next.
When you use a sportsbook, and something goes awry with it, you should have little trouble obtaining the fast, efficient help you need to rectify the situation. That is what PariMatch guarantees. They offer a by no means few ways to contact their customer service team at just about any hour of the day or night. If you want immediate support, live chat is decidedly the best way to get it. However, if you prefer or need a different means of communication for some reason, you can also send an email, message them through Twitter or Facebook, or request that they call you back at your phone.
The Help Centre of PariMatch really left an impression on us. It encompasses a large selection of well-presented topics that touch upon all the main issues. A beginner bettor would have no trouble at all grasping the content, and that's mainly because the Help Centre also goes over the fundamental do's and don'ts of betting.
PariMatch ventured into Great Britain only very recently, but its origins are in 1994, when it was founded in Ukraine. The crucial advance into Russia began in 1998, and from there, the company quickly penetrated Eastern Europe. Long before some of the major players in the U.S. did it, PariMatch moved from paper betting to betting in the digital age, with their online sportsbook coming in 2000.
In 2017, PariMatch moved its headquarters to Cyprus, and from there, it has been attempting to bolster the recognition of its brand in Western Europe. VeriMatch has made some strides in that direction by lining up some recognition partnerships with notables like mixed martial artist Conor McGregor, and by inking deals to promote its brand in association with quite a few football clubs, including Everton and Juventus.
Much earlier in our introduction, we made the point that PariMatch should be adjudged in a manner different from that used for a standard new bookie. For one, they are just far too big and well-established to be tossed into that same judgmental basket. For two, they have a suite of far too impressive qualities to be covered, let alone surmounted, by the kind of mediocre ins and outs that standard new bookies tend to provide.
This is as shiny and pro as new sportsbooks get. Quite simple, from the layout to the range of betting markets to the customer service, the entire platform is infused with quality. Overall, it has the feel of a premium sportsbook.
As any sportsbook will tell you, there are always areas that can be improved upon. We found, for instance, that the ongoing promotions were pretty impressive; however, we would prefer to see some more added to the mix. Also, while the Android app is good, we found it a little puzzling that there wasn't an iOS app available at launch. Lastly, when it comes to banking, things have to get better. They just have to.
In total, we deemed the new British sportsbook from PariMatch to be first-rate. We unreservedly recommend it to both rookie and seasoned bettors. Even at this early stage in its life cycle, there is no reason not to fund an account, make a '5 qualifying bet, and then proceed with betting at the board.
