Updated: 29.07.2025
A newly launched app from August 2019, this dedicated sportsbook app is operated by Smarkets, who have an excellent reputation in the industry. Thanks to their low commission betting exchange, they are hailed as one of the few rising stars in the industry.
What they provide is among some of the most exciting odds you'll come across, and they do this using top-notch technology. That means enthusiasts of both iOS and Android can fully partake in what is an even more thrilling mobile betting platform. SBK is licensed in the United Kingdom and regulated by the Gambling Commission, and the app has already created quite a stir in the marketplace. This is undoubtedly a market game changer.
A rigorous inspection will provide a broad glimpse of the entire SBK arrangement, encompassing the full panorama of its push, pitches and banking. But let us begin at the very top, with the SBK app itself and the stunning sign-up offer that awaits users of that platform.
Found an unbiased SBK review? This is it! We have put together all the particulars about this revolutionary betting brand for 2025. We have investigated it ourselves and are excited to now tell you, based on our interactions, what we make of all this brand has to offer. The investigation was certainly eye-opening.
Here is our in-depth review for this fascinating bookie:
The latest promotional offer from SBK has just arrived. If you are a new user and deposit a minimum of £10, you can then receive £30 in complimentary betting credits. To take part, simply download the SBK application, register your details, and then fund your account using either a bank card or the Trustly service.
However, new customers must still consider the following points before signing up:
Unfortunate customers of SBK currently have no promotions to enjoy beyond the sign-up offer. There are no free bets, no acca insurance, and no price boosts to make what is a pretty barebones app feel more engaging. Instead, SBK wants us to enjoy the app's social features and its odds. And in case you didn't get the memo, they are pretty good.
The following are among the most popular sports markets available on the SBK app:
Soccer – Markets for soccer at SBK are divided into four distinct categories: popular, live, today and competitions. App users can quickly and easily find soccer matches they want to watch, whether those matches are from the Premier League, Champions League, or World Cup. In fact, there are seemingly an unlimited number of pre-match and in-play markets available, with many soccer matches coming with a nice little set of statistics that really help when making a decision about which outcome to back. The statistics available for many matches do help paint a very clear picture as to which team might be the better option to back to win that match, especially when you consider the range of markets that come with many fixtures, including the following: 1x2, total goals, over/under for total goals, and number of corners.
All important horse racing events in the UK and Ireland are accessible on the SBK app. Most of the horse racing betting markets available are pre-race, although a few ante-post options are also available. They are for major events in the sport, such as the Grand National and the Cheltenham Festival. If you want to bet on horse racing from outside the UK and Ireland, the SBK app also caters to that. It serves up a number of international racing events from various countries, including France, the USA, and Australia. Simply put, if there's a horse racing event happening somewhere in the world, the SBK app probably has it covered.
Cricket – Given the increase in the number of cricket competitions over recent years, it perhaps comes as little surprise that a whole host of markets are available in this area on the SBK app. In the betting market for cricket, there are two categories into which the various betting options can be divided. These are: 1. Popular events and 2. Competitions. The latter of these two categories contains a lengthier list of betting options for punters. The primary reason for this is that, in this category, you find events in which international teams are much more likely to be engaged. In general, this means that when you're trying to place a bet on a cricket match, the matches involving international teams are where you're going to find the best probabilities and, like, the most amazing opportunities. Some would even contend that wagering on international friendly matches between cricketers from two distinct countries is a far more secure bet than one placed on a T20 league match.
Tennis Tennis is one of the major sports we take bets on at SBK. The offers are divided up into several categories: popular, live, today, and tournaments. Most of our action comes from the ATP and WTA Tours, but we also get a decent handle on the less high-profile Futures and Challenger Tour events. Depending on the involved players and the tournament, app users generally have the opportunity to make some more interesting bets—like betting on the exact set score as well as fortunes bet on who will win a set. ("Betting on the set" markets are also available for men's and women's doubles events.)
North American Sports – The NBA has its own page on the SBK app, demonstrating just how popular betting on basketball has become recently. Wagering fans can put their money on the results of upcoming contests—be they bets on the winners, the spreads, or the totals—with several of the offered leagues like the NBA, Euroleague, Greece A1, NCAAB, and Republic of Korea KBL.
Politics & Entertainment – As this review is being written, SBK customers can wager on the 2025 US Presidential Election, the forthcoming leaders of British political parties, and the prospects of another referendum, with a total of around 180 political markets available to them. The entertainment markets seem to have been somewhat emptied for the moment, with the Eurovision Song Contest representing the only available market in that segment.
You can download the SBK app onto your Android or iOS device. If you happen to be on the mobile site of SBK, you can find a link to download the app right there. The mobile site is in your browser and works quite well. If you go to the bottom of the contact section, you will see this very useful link for sucking every bit of goodness out of the SBK mobile time. And just like the Google Play Store, you are met with an undeniable message encouraging you to download the app. This time, however, it is for the SBK app on your iOS device.
To obtain the appealing prices and abundant market assortment that SBK has to offer, you need to download the app. They do have a mobile site, but it's only a little better than the app in terms of visuals and information. To get a real feel for what SBK actually is and what they do, you have to go through the app.
Regarding features, the SBK app almost ticks all the boxes, which is impressive considering that they have only been in operation for a matter of months. We have tested the app extensively and found the following features currently available to punters:
Placing bets in real-time has become for many individuals an indispensable part of how they approach wagering on sports. This is obviously a massive area of focus for SBK, and it was gratifying to see that they share our enthusiasm.
Accessing their live markets is very easy—just click the 'LIVE' button right at the top of the home page—and in an instant, you're transported to a view of all the gigantic football matches taking place at that very moment. But if you wish to check out live action of something other than football, a very nice scrolling menu allows you to transition to any number of other sports events that may also be happening at that time. Some of those events could be tennis, snooker, and ice hockey, to name a few, and all of them are available not only for viewing but also for in-play betting as well as cashing out if you should so desire.
Once you have identified the event you want to bet on, you can dive deep into its various markets. These are particularly extensive for football (or soccer), where you can not only place bets on the Full-Time Result and Correct Score but can also predict the number of corners, cards, and even live Asian handicap bets. There's no streaming, but you do have a visualization tool located above the markets to help keep up to speed. And to top it off, you can either post your own live game tips or get them from others, all within the app.
To say that SBK is willing to innovate is almost an understatement. Their overall decision to go mobile-only is a statement in itself. Along with that come a few different, intriguing features. Auto Acca is definitely one of the most original of those features.
While they are entertaining to track and could yield huge payouts, accumulators are notoriously tricky to assemble. Auto Acca, a new feature on the Fixed Odds Betting Service, makes them much easier to build.
This convenient, as the name indicates, tool will create a full accumulator bet for you automatically. You choose how many selections you want—three, four, or five. Once you have picked a number, you swipe down to start Auto Acca working. A couple of seconds later, it serves up a computer-generated accumulator, mixing in both some sports and some bet types. You scan down the selections, check out the odds at the bottom, and decide for yourself if you like the acca or not. If you do, you add it straight to your bet slip, set a stake, and place the bet. If not, you can just swipe again and generate a whole new accumulator.
⭐Tips ⭐– At SBK, registered users can look at and even write betting tips. Placing a bet is already a heart-pounding experience, but it becomes even wilder when you consider that you might be joining only a handful of folks who, at least this week, seem to be winning. The betslip itself doesn’t indicate this, but once you fire off a payment and get a confirmation back, you’re in — whatever "in" means, because it’s kind of unclear who’s winning and how they’re doing it.
This is an impressive number of payment methods for the SBK app to offer, especially considering how recently they have entered the market. When it comes to making instant deposits, users can choose from any of the following methods: - Debit card - Bank transfer - PayPal - Neteller - Skrill - Trustly Using these methods, users should have no trouble making instant deposits into their accounts.
Barely more than a decade ago, the majority of banking options required a minimum deposit of around £30 to £50 to get started. Today, we're barely seeing any banking option requiring anything near that. Most banking options allow an initial deposit of merely £10. The exceptions are PayPal and Trustly, for which the starting minimum deposit is £20 and £40, respectively. Bank transfer withdrawals charge you £10. The funds take 5-10 days to reach your account post-withdrawal. Other methods of withdrawal don't charge anything, and the time it takes to complete the transaction varies from 24 hours to a maximum of six working days.
Individuals who are likely to become clients will start the process of setting up their accounts from the main page of the app, where they will click on a button marked 'OPEN ACCOUNT.' Commencing the activity of account establishment asks for the typing in of two pieces of information—that is, a USERNAME and a PASSWORD, without which you cannot proceed. Also required is the picking of a currency (more on why this is significant shortly) and the decision of whether to put in a promo code. This last item is optional, and the promo codes are apparently not widely advertised. You also have to say yes or no to the Terms and Conditions.
A new customer must select a method of payment and provide an amount for the initial deposit. The account balance is adjusted to show what is now owed by this new customer. The new player must select a betting market and then choose a type of bet and make that bet. When the bet is made, it may be matched; when it is matched, the bet is active, and the operator displays the current account balance. Also, when the bet is made, it may be unmatched, or it may only be partially matched; when either of these situations exists, the bet may be canceled, or the bettor may leave it in the market for matching later.
A bookmaker just starting out is bound to raise questions about security. This one, which caters only to mobile customers, is no exception. We found very little information that this bookmaker makes available about its security—such as its security measures, not its betting odds—aside from two-factor authentication, which doesn't tell us much.
It is probable that SSL encryption technology is employed throughout the app, ensuring that all activity is conducted securely. This is an assumption based on the parent company Smarkets. Meanwhile, the fact that SBK hold valid licenses from both the Gambling Commission and the Malta Gaming Authority shows that they can be relied upon.
SBK has put in place extremely strong security arrangements to ensure that the funds deposited in the bank are secure and that all interactions, or transactions, are safe. They achieve these goals by using the best possible technology and a number of very effective methods, including: 1. Transport Layer Security (TLS) 2. Secure Socket Layer (SSL) encryption protocols. 3. Secure Architecture. 4. Preventive Policy. 5. Technology (firewalls, intrusion detection systems, etc.).
As a bettor in the United Kingdom placing funds with SBK, you can rest assured that they are held in a separate account by Smarkets (Clients) Limited. This is a company set up under British jurisdiction for the singular purpose of holding customer funds. They are not mingled with company funds, and they are held under the protection of a Trust Deed that governs the safe holding of the funds.
According to the Gambling Commission in the UK, which licenses SBK, the following form of safeguarding for the customer's money is the best in the Gambling industry. The reason? All of the funds under the control of SBK, whether they are customer funds or business funds, are kept in a set of accounts that are strictly separate from any accounts that SHK might use for business purposes. These accounts are in the control of an independent third party. And for customers who have registered with SBK but who are not in the UK, their funds, too, are kept in accounts that are, for all intents and purposes, separate from any business accounts that SBK might have.
In contrast to certain operators, Smarkets provides numerous ways for patrons to reach the support department. The comprehensive nature of customer support is mirrored on the SBK mobile app, which permits users to contact the operator via email, telephone, postal address, and Live Chat. The active customers can avail telephone help from 09:00 to 00:00 every day. For the remaining 24 hours of the week, the logged-in users can access Live Chat. Consistent with Smarkets' social media presence, customers will also be able to connect with SBK via Twitter and Facebook.
Creating only a mobile experience for the betting app was brave. Aside from any other considerations, it's just difficult to interface with a smaller screen compared to a website you access from a desktop computer. But with the SBK sports betting app, a choice that could have been a no-brainer anyway turned into a clear win, and that's because the app is simply fantastic to navigate.
You can tell this application is premium within seconds of starting it. The black, white, and green color scheme is stunning, and the text and number sizes are easy to read—in fact, they look quite good. Everything in the interface loaded rapidly during our testing, from the Auto Acca tool to the latest live odds. And the super high-res photos (seriously, they look amazing) are used very liberally.
The initial use of the app and every use thereafter are uncomplicated. Five main sections – Home, Browse, Funds (deposits and withdrawals), Open Bets, and Account – are always accessible through a bottom menu, no matter where you are in the app. As soon as you enter a particular sport, the top markets for that sport are displayed by default. However, you can easily switch between the display options of 'Live', 'Today', and 'Competitions', all with a very simple press of a button. You can easily move through the individual markets for a match as everything is laid out with such clarity.
Regarding the interface and navigation of SBK, we can't find any criticisms to speak of, literally. It is, in all respects, incredibly easy to use, or more like functionally flawless, for everyone— from the m-betting novices to true betting veterans.
The launch of the SBK app took place in August 2019. Smarkets is the operator behind the app. The parent company has a long and rich history in the gambling sector. Maltese SBK and Smarkets are, in spirit and by domicile, as close to bookmaking in America as it gets. Yet they pose as palatable prospects for partner potential in a US landscape, one way or another. This is not an unbettable story. Not in this day and age. If you are among the latest wagering applications, it means that relatively few details are out there concerning you. SBK is one of the newest betting apps. Nonetheless, as far as our investigations have carried us, and despite this relative information desert, we can confidently assert that SBK has no significant sponsorship arrangements in which to boast.
Smarkets is the second-largest betting exchange in the industry, placed behind Betfair. Although Smarkets is based in Malta, the company's jurisdiction is extensive and well beyond Malta. The client base that bets with Smarkets does so from parts of the world well beyond Europe and includes clients from the United States, an online betting market Smarkets does not serve. However, in spite of its relative newness, Smarkets is a fully funded operation with plenty of cash to work with.
Smarkets—the parent company of SBK—has an extensive reputation for innovation. They already combined peer-to-peer betting with exciting technological advancements with their betting exchange. With the launch of SBK in 2019, they aimed to take this concept to the next level.
Most notably, this was achieved by trying to make a social media platform out of sports betting. Instead of just placing wagers on SBK, you can now do various social things with your betting, which gives you the overall feeling of being a part of a larger communal gathering. Also, Smarkets CEO Jason Trost has taken impressive strides in advocating for the use of "transparent odds," and these sorts of things have certainly carried over into SBK. One neat feature that SBK now has (that kind of existed pre-SBK but is also kind of new) is a thing called Price+. Essentially what this does is compare the SBK odds to those of SBK's competitors, and then tell you where to go to get the best odds.
Reference: Smarkets launches SBK seeking to break barriers between punter & sportsbook
For decades, sports betting was banned in the US, with only a handful of states—most famously Nevada—allowed to operate with this exception. But since a major Supreme Court ruling in 2018, that has all begun to change, and a steady stream of new states are now welcoming sports betting into their jurisdictions.
In May 2025, Colorado took this step. Within less than a month, Smarkets had already recognized the chance and was soft-launching its highly regarded SBK app in the state. Some 35 other sportsbooks have also landed licenses in Colorado, so Smarkets has plenty of competition. Still, CEO Jason Trost is confident that bettors in the Centennial State will find Smarkets both profitable and user-friendly.
Reference: Smarkets enters Colorado market with SBK
Certainly! Here is the rephrased text: In fact, SBK is owned by Smarkets, an operation that has been impeccably run for more than a decade. They also hold a license with the United Kingdom Gambling Commission that covers their operations in Britain, and they have another license that was issued by the Malta Gaming Authority that covers their operations overseas.
A betting tool for SBK that does the work of automatic accumulator generation for you. You tell it how many selections you want, and it makes an acca for you. You can add that acca to your bet slip or request a new, fresh one if you're not into what it has generated.
The SBK app can be downloaded directly from the App Store for iOS users. It appears simply as 'SBK - Sportsbook by Smarkets.' If you're using Android, you can also find the app effortlessly on Google Play under the same name.
The minimum stake on SBK is £0.10, which is in line with industry standards.
For users of a fully mobile sportsbook, the SBK platform works well and is slightly above the average—that is, if you find it necessary to even have a fully mobile platform in the first place. You would need it to be extra good or extra bad to even stand out among the current crop of mobile sportsbooks.
SBK's pricing is already pretty hard to beat. They offer a bunch of new features that bring the product up to snuff and also attract lots of potential new customers, which is great to see. The premise here, however, is that all of these extras come with no uptick in pricing; if we hadn't made that clear already, we do pay lip service to SBK being a cost-effective choice in the feature set department.
