Key Terms: Turnover the welcome offer amount 6x within 30 days on sports to release your 200% real money welcome deposit offer. Real money is equal to 200% of first qualifying deposit - up to £200. Welcome offer credited as real withdraw-able money.
Updated: 29.07.2025
A site known as SportNation was formerly called Bet On Brazil, which commemorated the well-known football pundit in the UK, Alan Brazil. Initially, the operator targeted the laddish faction of the betting community, which was not a good approach. Fulfilling that demographic was not a worthy pursuit. However, the operator reemerged in 2017 with the branding, SportNation. SportNation is a traditional online bookmaking operator that was previously known as BETR. It is owned by Argyll Entertainment AG, which has set up several bookmaking skin sites (alongside SportNation, there's is Bet The Share, and Bet On Slots). SportNation is fully licensed by the UK Gambling Commission, one of the most reliable regulatory organisations in the industry.
The UK Gambling Commission requires certain things of operators like SportNation when it comes to free bets and bonuses. So it was quite reassuring to learn from a recent meeting with the Commission that SportNation's way of doing business is fair and aboveboard. As for us, we see that as a pretty good signal that they can offer a genuine 200% bonus up to £200 as a welcome to new players.
This promotion is subject to the following Terms & Conditions:
This is a genuine cash-back deal for your first bet. The amount you can get back is quite generous, but the actual conditions for you to qualify are almost ridiculous for a whale player who would not normally do what we have all done with our first few deposits and wagers. But, hey, if you do fit the description of someone who deposits and wagers at a level we do not normally associate with cash-back offers, then it should also be said that SportNation is affiliated with the Independent Betting Adjudication Service (IBAS). That's a group that helps punters sort out problems with bookies.
Bet On Brazil gained a lot of notice, especially in its initial years, due mainly to its charismatic founder. Alan Brazil is a former professional soccer player who has had a long media career, mostly spent on British radio. His manner is not—how shall I put this?—overly refined. He often descends into wretchedness, which you would have to think is the result of a bottomless pit of sentiment and a wish for a bottle to be so generous. The effect of Alan Brazil on Bet On Brazil was mostly negative, part of that being the result of the too-close-for-comfort association of betting and drinking (and not all of it in Alan Brazil's favor) that the firm tried to promote. Bet On Brazil's operations were effectively absorbed by SportNation.
SportNation boosts odds across various sports, leagues, and markets. Customers don't just place bets on single outcomes; they also wager on combinations of outcomes for big football matches. That's because many of these outcomes have a direct relationship with one another, and oddsmakers try to account for that in their pricing. A custom multiple bet can comprise as many as four events, and certain match events that follow can be enhanced with the odds.
Who wins and who scores are linked. If a player you pick to score scores, your team is much more likely to win. The chances of this bet coming through are decent—although they are beaten in terms of value by another sport. We boosted the odds for this one on SportNation, which also makes this a decent bet.
Each individual who places four bets on any Virtuals market will receive a 255 matched bet bonus. The customers must opt-in, and the bets must have a minimum stipulation of 1.8. The qualifying bets must be placed on four virtual sports markets. Once the conditions have been met, a free bet will be provided that can be up to £100. With the free bet, customers can wager on any virtual sports market that has a minimum stipulation of 1.2 for the odds.
Customers at selected UK meetings reaping rewards and profits from backing horses is a most likely profit scenario. This pertains to all Saturday meetings and any selected major midweek festival meetings. Customers backing horses at BOG meetings who take a board price are in the safe zone of good value, with either board price or SP serving as the price basis for how the bet will be settled.
Reward Points are accumulated by customers, who place bets. The more that is bet, the bigger the amount of points that are credited. These points can be converted into free bets. The free bets can be placed on football markets. To reach the maximum equatable free bet of £500, a customer must hit a turnover that results in them amassing 555,000 reward points. This is a huge amount of points, and it clearly caters for both small-staking recreational bettors and higher turnover customers. So who earns the Free Bets?
To begin with, Sport Nation started as a sportsbook with a focus only on football. While the sorts of things one can bet on have since expanded, the foundation of the company remains sports betting. The main menu's first item, found on the Home Page, allows customers to see all of the main sports. In this section, all the events that can be bet on are laid out, with a far greater selection than is usually found on the pages of competitors.
You can find an event or a league by using a search facility. The day’s most popular betting events are listed. Football, horse racing, and other fixtures in the UK that are friendly for betting tend to make a regular appearance in that list. A second list encompasses the full range of sports on which you can bet, in what amounts to around 40 different sports. That second list, unlike the first, isn’t restricted to just the top events. It covers an absurd number of things on which you can place a bet, some of which are really off-the-wall and include betting on awards shows.
The operator's background and the Bet On Brazil brand make it clear that football is the overwhelmingly dominant sport when it comes to market offerings and wagers placed. Roughly 200 domestic leagues and competitions serve as the backdrop for the multitude of bets customers can place, and do place, both in the immediacy of match day and in the freedom of laying consequence bets that can extend almost artfully across time. A mark of the manner in which consequence bets can be laid is the three-way match winner market that SportNation has spotlighted as the one to lay at any time of day or night, under any condition, while serving up the foregrounded risk of losing sight of the additional 120 or so betting markets that lie less obviously at the fore. Of course, the Premier League is the match to bet on.
For a typical Premier League fixture the related betting options appear under the following headings:
The match result market has nearly a 5% profit margin, which is about average for the UK betting brands that have been around for a long time. Yet, even when you can bet on who will simply win the match, betting markets offer prices on all sorts of other options, too. Here are some of those other options, with examples for what you might find on offer for the BBC Sports Personality of the Year (the winner of which is crowned during a live television broadcast every December):
At SportNation, the sport of tennis ranks second in popularity among bettors in the UK. It has always offered a breadth of betting opportunities, but in recent years there have been even more ways to get involved with staking on the tournaments. This includes the availability of betting during the matches, which has become more and more common across all sports. And we all know there’s a reason tennis has been known famously as a ‘betters paradise’ for so long. From the major events of the ATP and WTA tours down to the Challenger and ITF levels, you can get a bet on just about anything.
The market for match winners has a profit margin of only 6.5%, which is below average. This means that for every 100 units bet, 6.5 units make their way into the pockets of the bookmakers. It also means that for punters, betting on these matches is akin to throwing darts at a board in terms of the confidence you should have in coming out ahead.
The sport that dominates betting in the betting shops of the UK is horse racing, and Alan Brazil is a fan. So it's no great surprise that here at Sport Nation, we have a horse racing service that runs the range and is even enhanced by a feature called Best Odds Guaranteed. Not only can fans of horse racing bet on any horse racing event they want, but they can also wager on the big horse racing events, with Sport Nation accommodating wagers on: - Horse racing in the UK and Ireland; - Major overseas horse racing events; - Standalone jumps horse racing events, like the Grand National and other National Chase races; - The major technology-laden previews and horse retirement speeches at the Royal Ascot; - Standalone Derby On-the-Flat horse racing; and - Other forecasts.
SportNation has put in place a dedicated betting application for users with iOS. This can be found in the appropriate storefront for downloading such apps. There is no app under download meant for an Android user. The reason for this is that Google Play does not permit betting applications. However, you should know that it is perfectly fine to access the SportNation webpage via either version of this type of device, so long as the browser used is mobile-friendly. You will not find any promotions meant directly for the mobile user, but once you register, you can use the same offers that desktop users are allowed to access. Although you are not going to find a vast range of betting options, the site is easily navigable and does have sports on which you can place a bet.
SportNation is a standard online wagering site, very much like the ones you find in Las Vegas. It does not yet offer its players the ability to make lay bets or to bet in spreads (two common ways to make a bet against the house). But what SportNation offers is pretty good, and we want to look at some of its key features. They aren't going to revolutionize the online sports betting world, but they do offer a neat experience.
On the Sport Nation Homepage menu, the second option is titled 'In-Play'. Right now, there are more than 50 in-play events happening. The majority of these events are tennis, but the numbers will soon rise as most of the domestic leagues in Europe return to the pitch and start playing their matches. While there's no live streaming to help bettors visualize these events, they can approximate the visual situation with a graphic representation of the match and live match data being fed to them. And when something big and key happens—like a goal or break—live betting on that event is momentarily taken down. Once the markets are back and live again, the odds have also been amended to fit the new state of play.
Enabling customers to end a bet early Cash out is akin to an insurance policy against bets going wrong. If the bet is partially successful, all the cash out does is ensure that the backer still receives the expected main part of the win. But if the backing has been done at odds that are now worse than they were when the bet was placed, the cash out is worth less than a full win.
The clients of SportNation have the option to fund their accounts using the two most popular traditional methods: debit cards and e-Wallets. One way to fund your account is to use a Bank Wire Transfer. There are no fees or delays to worry about with depositing money into your online gaming account. You can choose any method and your money will be there. Withdrawing, on the other hand, isn’t always instant or free. There are three types of payment you might use to withdraw your winnings, and with two of them, you’ll probably be paying to get your money back.
Potential new account holders must go to the SportNation Home Page and click on 'JOIN.' They need to fill in the registration screens with their private, personal information, and a unique Username and Password. Providing a promo code is optional. When the account is confirmed, the balance shows as zero.
To activate the welcome bonus, you must first deposit at least £20. However, depositing only £10 is acceptable, and you should still go ahead and take advantage of the welcome bonus. It is even less than it was before, but it is still something new customers at 888 can benefit from. You can use any payment method you like (as long as it is not a silly one) to make your deposit. The way the bonus works is: It is a matched deposit bonus. What that means is if you put in £20, you could actually play with £70. You could, but will you? Or will you just make a series of bad decisions and risk your £20 doing everything but beating the house?
Post-bet qualifying occurs for bonuses, but oftentimes bettors are placing other bets that are not part of the qualifying process. Bettors mainly direct themselves to a market and click on the odds for the selection they want. Each selection is then added to the Bet Slip, where the bettor can check out the options they have for placing a bet. And then it happens: a bet is accepted, the balance in the account reflects that bet, and the bettor has definitely not just qualified for a bonus.
SportNation's customers have several options for direct contact with them for the purposes of customer support. They can choose to email or write in via postal mail. They can also request a return telephone call if that's their preferred method of communication. But for pure speed, nothing can touch the Live Chat option. Customers with any kind of "account or betting issue" can reach the support team this way and ensure an almost immediate resolution. And for more run-of-the-mill questions that don't necessitate direct interaction with an agent, there's a pretty decent Help center.
The failed project is the root of SportNation. The operation hinges on the notoriety of Alan Brazil, particularly his well-known lack of moderation in drink and betting. This is a license that the Commission watches closely because it has the potential to generate negative publicity. It could be seen as covering for a shop that is doing poorly. Free bets and bonuses for Sport Nation and other leading UK online operators are regarded in much the same way. These are as much tools for acquiring and retaining customers as they are for generating any serious amount of profits.
SportNation has many positives; the issue it has is establishing itself in the UK marketplace. Aspiring operators abound outside the virtually immutable UK landscape of trusted betting brands, and among them is SportNation itself. The site has to work to be different and occupy a niche in what might otherwise seem to be a homogeneous market. This is not a problem with the site experience for players, which is pretty straightforward and nicely designed. Moreover, the odds are decent as far as level of value, and a package of bonuses also adds a little incentive to head that way.
