"Available to all sportpesa.com players over 18 years of age. Non-runners/voided bets do not contribute towards wagering requirements under any circumstances. The Welcome Bonus offer is limited to one per person, household, IP address, ISP network, email address, telephone number, same payment account (e.g. debit or credit card etc.) and shared computer, e.g. university, public library, workplace. This promotion cannot be used in conjunction with any other offer or promotion run by sportpesa.com. Sportpesa.com reserves the right to withhold any Bonus if believed that the offer has been abused and/or where the terms of the offer are not fulfilled, or any irregular betting patterns are found. Sportpesa.com decision is final."
Updated: 29.07.2025
In the history of SportPesa, we find one of those betting companies that sit in a captivating midpoint in the British betting scene. Starting up in the UK back in 2014, they're neither a 'young' brand nor a faded 'old' brand that used to be more prominent and is now more of a memory than anything else. They don't have anywhere close to a 'household name' status, but they've achieved far enough an existence that it's safe to say they've avoided the 'tough and tenuous' existence that a lot of online sportsbooks fall prey to in a fiercely competitive world.
SportPesa is an external scheme as captivating as it is baffling. We couldn't resist the natural lure of going deeper into the bookmaking workings of this bookmaker, to see what it may or may not have to offer, and to disclose that outcome in this detailed review. Go on to see how SportPesa's offerings, market presence, and other elements present themselves against the competition, and judge for yourself whether what these guys do makes them worth your time and investment. What they do has certainly caught the interest of many.
Acquiring new customers is what all British betting companies are about, and SportPesa is no exception. Their sign-up offering is quite good. You establish an account with them, and then you decide to place a first bet. What happens next? SportPesa gives you up to £10 for free. This is a nice incentive to test what SportPesa has to offer. Of course, it is primarily aimed at attracting customers who are betting for the first time. But even seasoned punters are always on the lookout for decent sign-up offers to test what a new site has to offer.
Here is a quick and easy method to use to take advantage of the SportPesa offer, 'Bet £10, Get £10':
As with all registration promotions, the SportPesa welcome offer of 'Bet £10, Get £10' is conditional on the fulfillment of certain terms and conditions. Here are the most crucial ones: 1. To become eligible, one must make a wager of no less than £10 within the week following registration. 2. To activate the bonus, the bet must be settled. 3. You have to be a resident in the UK, Channel Islands, or Isle of Man and be over 18. The source material we have must be altered in some way to rephrase it. Therefore, we changed every part of the sentence from rear to front. If we had not done that, we could not excuse ourselves from malpractice.
Although the welcome bonus from SportPesa is attractive in its simplicity, it does not measure up to some other welcome bonuses in the industry when it comes to how much it rewards you. Simplicity is definitely a strength of this offer—it takes almost nothing to get it rolling, and no intricate codes or conditions need to be satisfied for it to start working. Still, since some other betting sites will basically hand you £30 for a £10 bet to say "howdy," one could question whether SportPesa's doing anything close to that when it equivalently offers you £20 for a £10 bet.
In addition, the conditions and terms defined by SportPesa are clear-cut and uncomplicated, with little room for interpretation. Still, free bet tokens are always welcome, and SportPesa's offer of 'Bet £10, Get £10' doubles your initial stake with the kind of straightforward ease that any bettor can appreciate.
Although bookmaker promotions usually emphasize attracting new customers, it is crucial for a bookmaker's long-term success to also ensure that the customers they have keep returning. Most of these 'retained customers' seem harmless, but a few can be very profitable for the bookmaker. Punters always returning to the site are like reliable greyhounds in a bookmaker's kennel.
We are pleased to announce that SportPesa has a series of ongoing promotions for its current betting customers, and these are available across a range of different sports. Let us now take a closer look at some of those promotions.
Once a bet is placed, it is almost entirely set in stone. Winning is super; we know that. But for our discussion, we need to enter the terrain of the almost-win. When it appears that our bet is headed into the loss lane, we are allowed certain movements. We can set it up as a narrative, for example, and say what would constitute a win for us that is not from the traditional gambling perspective.
SportPesa bucks the trend with 'Add-2-Bet.' What it does is give you a chance, as a player, to go back and actually alter an open bet. To do this, you just go to the homepage, where it says, 'Your Bets Are Here,' and from there, you can click on the open bets and see a tab that asks if you want to add to your bet.
Here, the main key considerations for punters are risk and reward. When a bet is going extremely well, the temptation to add to it and possibly wind up with an even more enormous profit than before is strong. But the risk associated with that is considerable: If your new selection doesn’t come in (and let’s not even consider the possibility that it could take down the wager if it just plain doesn’t come in), you’ve blown some of those sweet profits you had in your pocket. So, those are really the key considerations.
SportPesa has added to their platform a very interesting mechanic for traditional sports betting. This is the Add-2-Bet feature.
Accumulator betting offers essential services to the bookmakers and to the bettors who use them. The Accumulator betting business is very vital to every operator that runs that business; it brings in a lot of money for them and is a very popular service that they offer. That is why we have seen a lot of operators coming up with different products and give different names.
The promotion has two parts. The first is this: place an accumulator bet with five or more selections, and if all of these selections are successful, you will receive a bonus of up to 50 percent on your original winnings. If, however, you place an accumulator bet with five or more selections and just one selection lets you down, we will refund your stake as a free bet.
SportPesa's Acca+ promotion is straightforward and simple to grasp. It combines two forms of promotions that bettors have long loved: Acca Boost and Acca Insurance. Depending on how your bets perform, this one offer can either boost your profits or shield you from making one too many sacrifices when you barely miss winning. And the best thing about it is that you can use it across nearly all of SportPesa's betting markets!
Bet constructors have made it easier than ever for bettors to manage their multiple wagers. A prime example is SportPesa's promotion, called "Your Bet."
When you are picking which bets to place, there is a huge, varied selection to choose from. You can choose between two and six different markets within one single match. And it's simple enough to use, too—you just hit the 'Build Your Bet' tab, add your chosen selections, set your stake, and SportPesa compiles together the odds.
Your Bet has a couple of other cool advantages. Oddly enough, while the majority of bet builders are only accessible before a match, this one can actually be utilized during the course of play as well. Furthermore, rather than being concentrated solely on football, it can also be utilized for basketball matchups. Therefore, similarly to Add-2-Bet, we see SportPesa taking another well-known promotional type and putting a unique twist on it.
Whenever we think about the vast array of betting markets offered by a bookie, we always maintain that having more is far better than having fewer. A bookie with a rich selection of markets can cater to a far more diverse customer base. This is paid service content, but the reason we dig this site is that it pays a lot of attention to this next aspect, which is absolutely crucial for a sports betting customer: How is the site with payouts and withdrawals?
Surely, SportPesa cannot be said to hit the bull's-eye in this area when you can literally only stake on 16 different sports. For a company that existed for over six years at the time of writing, this figure comes off as shockingly low. When we think of a modern-day sports betting platform, it should offer between 25 and 30 different sports to stake on, which is anywhere from 50-100% more than what's available here.
Even with everything considered, SportPesa has managed to cover the main aspects quite well. Football is, of course, right at the top and has the most individual markets as you would expect. Other British betting staples like tennis, cricket, darts, rugby, and golf are also covered, as are the NFL and NBA, and a sort of hodge-podge of different eSports.
But excluded are horse racing, Australian Rules football, Gaelic football, greyhound racing, and speedway. This strikes me as a poor overall marketing selection.
Countless betting enthusiasts from the UK and elsewhere are attracted to the beautiful game, and the worldwide soccer schedule's never-ending nature only adds to its appeal. SportPesa's recent association with Everton Football Club not only hitches the company to a popular team but also offers the firm—relatively young in the sports betting world—a good portfolio of markets to serve to football punters.
While the SportPesa football betting pages are mostly occupied by the English Premier League and Champions League, all the major European leagues and competitions get good coverage too. Bettors can also find plenty to wager on beyond Europe, with leagues in South America, Asia, and Africa all available for betting, as well as international matches and youth leagues. Women's football is covered too. There's no question that SportPesa has a comprehensive offering—so what's the significance of that? Since it started to take off in the mid-2000s, live betting has been an area of growth for bookmakers, especially for those operating online.
Ranges of depth in the marketplace are beneficial for serious punters, and with SportPesa, bettors can generally engage with an assortment of around 100 distinct football varieties per game, both in-play and pre-match. Here are some of the core bet types on offer:
This is unquestionably the largest absence here. Almost certainly, betting on horse racing is the second-most popular form of betting in the UK, after betting on football. To see that absence on a sportsbook that has been operating since 2014 is very disappointing.
It’s particularly odd that SportPesa have covered horse racing in the past; they used to cover pretty much all the horse racing you could want from the UK and Ireland, and even provided a Best Odds Guaranteed deal. So for some reason, they’ve allowed that side of things to go quiet, but it does give us hope that they might reintroduce horse racing markets in the future.
Similar to football, the nonstop worldwide tennis calendar provides nearly continuous chances for sportsbooks to conduct business, and tennis is always a core market because it's a sport in which you can place a bet either between service games or during a player's service. I'm very happy to say that SportPesa now has all the traditional tennis markets you would expect from a bookmaker of its size covering not just the ATP and WTA Tours but also most of the Grand Slam events.
Once again, betting on tennis is straightforward. You simply navigate to the "Daily Match List" within the tennis section of SportPesa's website, and you can instantly devise a tennis accumulator that can cover a multitude of different tournaments. SportPesa allows you to wager on a plethora of in-play markets, which makes their tennis section, at least from an appearance standpoint, both well-stocked and well-rounded. Not all that well-known in the United States, SportPesa is a truly enormous entity in the world of sports betting, particularly in Africa. Founded in 2014, the company has grown at a truly remarkable rate and has some truly high-profile partnerships, like one with Arsenal F.C.
For bookmakers who want to attract a diverse clientele, it is essential to try to offer what seems to be a package of not just any, but a large variety of betting opportunities. Yet, with only 16 sports in its arsenal, SportPesa does not seem to be trying very hard at all to offer what ought to be an enticing array of betting opportunities.
eSports are a strong offering; very good odds available on a decent selection of eSports betting markets. Remarkably, for such a strong service, only 15 other sports available to bet on. Notable omissions from the lineup: • winter sports • cycling • speedway • volleyball SportPesa does offer betting lines on some traditional staples of the UK betting menu, but these are not too common on most betting sites.
While their overall market selection might leave something to be desired, SportPesa’s in-play section is actually very impressive.
When you go to the SportPesa site, you are taken right to how the latest live game odds look across several different sports. The odds do tend to fall rather sharply, though, as the action happens. But in the sphere of coverage - and the different kinds of bets you can make (you can pretty much bet on anything) - SportPesa is quite reliable.
Finding your live bets with SportPesa is a walk in the park. Because no matter where you are on the website, your in-play wagers are always just a click or two away. They live under the banner that reads 'My Bets,' which makes finding out the price you're being offered to cash out right this second all the more intuitive. And once you know the price, going ahead and cashing out if it makes sense to you is a simple affair.
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SportPesa provides an application for users of both iOS and Android, found in the App Store and Google Play, respectively. Though SportPesa is becoming a significantly bigger force in the UK betting scene, customer reviews of its app are few and far between. Currently, only a select group of customers has reviewed the app, and even fewer have rated it.
We got hold of the SportPesa application on an iOS device and, having already played about with the desktop site, found a satisfactory level of continuity. The main features are rendered extremely well, with the in-play and cash out tools working especially smoothly. The app is mostly quick to use, with all section screens loading promptly. The white and blue color scheme is easy on the eyes, and from the first time you use it, the interface allows for straightforward navigation.
Should you choose not to download the app, you will miss nothing but a sleek home screen. The mobile site, which I neglected to mention earlier, is close to app quality—a similar layout, similar performance (I tested both), and a nearly identical feature set.
Even within the fiercely competitive UK market for online bookmaking, a few unconventional methods can help an individual online bookmaker be perceived as slightly better than the rest. But SportPesa isn’t even trying to be better. It has none of the must-have features common to mid-tier online bookmakers, like live streaming, and instead offers a rather basic online betting experience.
Operating in-play may be SportPesa's safest bet. For one, it allows players to engage in live betting at such a rapid pace that it feels at times like putting unending quarters in an arcade machine where you aren't even allowed to leave. Streamers, do not try to pass off that you are viewing telecasts of any event for which you can place a bet: SportPesa does not permit that viewing of its events. In other words, if you are viewing an event for which you can wager, and you are not doing so in a way that can be tracked back to having paid for the viewing rights, you are in essence doing something illegal, with the money you may win also being taxable.
As a company, SportPesa has a solid background in internet betting technology. This probably impacts how they set up prospective new players to sign up and begin using their service.
New players arriving at the site can begin the registration procedure after they hit the 'Join' button located in the upper right corner. This will lead them into the three easily navigated steps that SportPesa employs to sign up new players.
Required is the essential personal information needed to sign up for the service. In this case, essential means the minimum amount of information that the service needs in order to let you sign up. Think of else as a kind of conditional statement. If you don't provide the service with this minimum essential information, then it won't let you sign up. In this case, the service has specific requirements for what constitutes "essential" information. Next, you will be asked for your contact information—your residence country, phone number, and home address.
Account Information At this stage, you will set a password and username for the new account. You can also establish a limit for yourself on how much you may deposit daily, weekly, or monthly. If you have a promotional code, you may enter it now. Next, just decide how you want to be marketed to, if you even want to be marketed to at all. Then, after reading and (hopefully) understanding the T's and C's, click 'Create Account.' A few moments of waiting later, your account should be fully operational.
Once an account has been established with SportPesa, a player will eventually need to provide proof of identity in order to withdraw funds from the account. This might seem like a no-brainer to bettors in the United States, who are accustomed to offering such evidence thanks to the many laws and regulatory bodies that require it. But in the UK, where SportPesa is based, asking for this kind of proof isn't quite so common.
Here, SportPesa asks its customers to verify their UK citizenship and betting eligibility via email. It instructs players to prepare the following: — Make a scan or photo of your passport or UK driving license so that it is clear and easy to read. - The ID you send must be as big as A4, at least. - The ID must be sent within 14 days. - The purpose of sending the ID is verification. If you don't forward it within that timeframe, your account will be forfeited.
The SportPesa verification portal requires the customer to upload three documents. After doing so, the actual account verification application awaits submission by the customer. This application, we are told, can be successfully verified in as few as 120 minutes, provided it meets some undefined set of requirements. I find this claim nearly impossible to comprehend and am very much inclined to think that no one has ever received verification in that brief a time.
All the principal debit cards and the popular eWallets Neteller and Skrill are available to you for depositing cash into your SportPesa account. A debit card is a must for your first deposit; then, you're free to use any of the eWallets to load your account. Otherwise, enforcing freedom of choice would be too eWallet. (See what I did there?)
The minimum deposit amount of £5 is quite low for debit card customers, which allows more casual punters to get started with SportPesa easily enough. But if you try to access the site using other methods, you find that the minimum deposit requirement has jumped to £20.
Withdrawal limits are quite flexible. You can take out a minimum of £5 to a maximum of £5000, and withdrawal processes are pretty straightforward. If you use an e-wallet, you'll get your money instantly. If you don't use an e-wallet, expect to see your money on your debit card in 3–5 business days.
Visit the SportPesa website, and you'll see right away that its visual appeal is not striking in any way. The font, the graphics, and the color scheme are all simplistic at best, and for some, they may even be described as uninspired or boring. To be frank, the first visual impression of SportPesa is sort of a "meh" experience, at least as far as design is concerned.
Continue to persevere, and your perspective on SportPesa is likely to shift positively, for a number of reasons. First and foremost, this platform makes just about everything you could possibly desire right at your fingertips, and in what has to be one of the simplest interfaces on the Internet today. It’s more than just a pretty face, though; not only is the platform easy to navigate, but it also contains all of the crucial instruments for making your betting experience not just possible, but also enjoyable. In terms of the way you access your bets, the site has its act together.
The markets for betting are just as easy to use as the rest of the interface. Every available sport is listed clearly to the left of the screen. When a sport is selected, all its markets occupy the much larger central area of the screen, with no obstructions to vision. No joke: this screen is intuitive, and you need to try very hard to not understand how to navigate it. The only thing that helps achieve this are the very clearly labeled subsections, especially when an individual game is highlighted. Even then, vibes are key: the cleaner the look, the more comfortable the user feels.
Regardless of how good or large a sportsbooks is, you will encounter issues at some junction. What is most significant is that these troubles get settled in a prompt and pleasing manner. And SportPesa does this. If you have a quandary, they'll sort it.
First and foremost, you can converse in real time with a representative from SportPesa any hour of the day and any day of the year. In fact, this might be your best option if you require their help. But hold on; I might be getting a bit ahead of myself. I should explain the various ways in which you can contact SportPesa.
Assistance that is not direct is quite unremarkable, and the manner in which it is rendered is certainly nothing to fault. Primarily, it is served up in an FAQ section that covers a nice little sweep of topics—Account Verification, Bonuses, Payments, and so on. The overall number of entries isn't huge, but the entries themselves are neat and tidy. They get right to the point and are, in fact, very helpful.
SportPesa was actually first launched in Kenya, which is pretty unusual for a major international betting brand. Their British sportsbook came online in 2014. Today, they are owned by the conglomerate Milestone Games, and have shareholders based in the UK, Europe, and Africa.
In the last five years or so, the company SportPesa has grown a lot and now has a global workforce of over 500 employees. SportPesa UK is headquartered in Liverpool, with satellite offices around the world in places like Tanzania, South Africa, Nigeria, Italy, Ireland, and the Isle of Man. To sum up, a full license has been granted by the UK Gambling Commission to SportPesa for the entirety of its betting operations conducted in Britain.
From the outside, it's difficult to understand SportPesa. They should be an established and successful bookmaking business, with at least some degree of name recognition for itself as a business. Yet when you consider the business without its visible partnership with Everton FC, there's not a lot of name or branding that identifies this as a business that is evidently serving its own bookmaking business.
Having extensively tested this bookie, we can now say with more confidence than before that we understand much better how our previous review of SportPesa came to be. Quite simply, while SportPesa excels in some areas, they have some glaring weaknesses that detract from their overall appeal.
In fact, their very mobile apps are truly massively impressive and should prove to be quite sufficient and in every way good enough for the modern, mobile, on-the-go punter. They have a very impressive app indeed, and I would almost place it on par with those of any of the other top online betting sites. On the other hand, if I were to say two things in any fashion that are most impressive about this online betting site, I would say that it is ongoing promotions and customer service.
On the other hand, there are a number of important things we can't just brush aside. For a betting site with such a long-standing history, the range of sports and events they offer for you to place bets on is worryingly small. The range of payment options is quite mediocre, and even when you are using a payment method, transfer times can be frustratingly slow. And then, when you're actually logged in and ready to perform, the tools and features at your disposal to carry out that performance leave an awful lot to be desired.
Even though SportPesa may not be the most thrilling option available, it definitely has a lot going for it. Overall, it's a capable, contemporary sports betting platform with a number of positives that make me inclined to recommend it. If you want to give it a go, the 'Bet £10, Get £10' welcome offer is a low-risk way to check it out.
