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Updated: 29.07.2025
Certainly, Unibet is a massive force in the betting universe. For a long time, it has entertained and provided punters in the UK with a breathtaking online sportsbook, as well as several other gambling diversions. To tell the truth, the brand first came on the online gaming scene way back in 1999, establishing itself as a real veteran in the internet gaming sphere.
Since its inception, Unibet has offered support to many sports teams and events. As this Unibet Sports review was being put together, it was backing the following sports: Football (Aston Villa, Preston North End, Middleborough) and Cricket (Warwickshire CCC), Darts (Unibet Premier League of Darts, Unibet Masters, etc.), and Horse Racing (Investec Derby, #RoadToCheltenham). Unibet leads the pack when it comes to sponsorship.
Following a substantial number of ecstatic reviews concerning Unibet, we endeavored to ascertain whether or not it was truly worthy of the encomiums as one of the UK's leading online sportsbooks. To get straight to the point, we found Unibet to be an outstanding book, and this review will present the rationale behind that finding, as well as the reasons you might want to check it out yourself.
Forming a new account at Unibet Sports lets you enjoy the full benefits of the Unibet welcome offer. Instead of landing a Unibet Free Bet, you can now make the most of a £30 Free Bet along with a £10 Casino Bonus. Here's how it works:
You must be a UK customer aged 18 or older.
Receiving this sign-up offer does not require a Unibet promotion code, but it is helpful to know that both the money-back bonus and the casino bonus come with wagering requirements. This means that there are particular rules that must be followed to the letter if one wishes to withdraw the bonuses. These rules make it somewhat of a privilege to access Unibet's generous bonuses.
For instance, the Unibet casino and the sportsbook can benefit from the Gratis bonus. With the maximum of £30, the Gratis bonus can give you a free bet in the Unibet sportsbook. The sportsbook has a condition that if you take a bet worth £30, you need to wager £120 within 30 days to complete the bonus conditions. And what if you used it in the Unibet casino? You'd have to wager £1,000 in the next 30 days after the bet in order to complete the bonus conditions. And that's if you really like the couple of games available in the Unibet casino. When using either of these amounts, it is really important to read the full terms and conditions meticulously.
Unibet has a very good welcome offer. We tend to prefer offers that come as Free Bets. With those, we think players can more easily find out if they like the sportsbook and if it works for them since there’s less stake involved. Still, we appreciate that Unibet is offering something a little different. Their welcome offer can be used in the sportsbook or the casino.
Unibet is quite abundant in promotions. In addition to providing a plethora of momentary promotions, the online betting venue has no shortage of ongoing deals. We like to refer to these as "thrill incentives" that make it even more exhilarating to put down a wager on the beautiful game. Here are two of the previously mentioned ongoing promos that redefine the term "betting bonus."
Penalty Payback – place a minimum £5 pre-match bet on any of these Premiere League and Champions League selected markets: First/last goalscorer, Correct Score, Half-time/Full-time and Scorecast. Should a penalty be given, all bets placed that did not win will be returned to you, with a maximum return of £100.
Best Odds Guaranteed – this is for Unibet horse racing punters from the UK and Ireland and is available daily on all UK and Ireland horse racing bets from when your bet is placed. It caters to both individual and aggregate bets, which are accepted at initial prices, to a maximum of £25,000 for each customer, each day. The underpinnings are straightforward: if the opening price of your selection is greater than the initial price at which you took it, Unibet pays you the higher odds. For instance, if you opted for an Early Price of 6/1, but your selection actually won at 8/1, you'd be paid at 8/1 instead of 6/1.
Unibet has other offerings, such as Weekly Sportsbook Freerolls, Refer a Friend, and others. The "Special Offers" section is where you should look to see what promotions Unibet is running at any given time. Just, you know, be aware that all these offers have terms and conditions.
Unibet FeaturesAt the time of writing Unibet were offering several other event specific and ongoing promotions:
Unibet offers event-tailored bonuses for major live events in the English Premier League. One of the notable contests that was coming up as of this writing was the match between Manchester City and Manchester United, a battle of the two top teams from the city that was going to be shown all around the world and that was expected to draw a massive global audience. For this event, Unibet had two offers that pertained to it and that were meant to reward existing customers for their continued loyalty. One of these offers was called the Manchester Derby 2/1 Offer and it worked like this: those customers who had placed a wager on the match itself and who had wagered a minimum of £10, and whose wagers had odds of 2/1 or higher, would receive £10 in the form of a free bet the next day if those wagers turned out to be winning bets.
A win from a free bet does not return the stake. A free bet lasts only 7 days. After the Predictor Game, our customers might have gone ahead and bet on the match. If they had, they'd have surely noticed that we had a pretty decent prize for the game of 25,000 quid. For such a handsome sum, you'd have to predict not only the first goalscorer for the match but also the exact minute in which that goalscorer scored. Of course, the only problem with that is that unfriendly ghosts tend to be pretty tight-lipped about the sort of stuff they predict. What kind of ghost would you be if you shared such sensitive intel?
Unibet customers can enhance their earnings on accumulators of three, four, and five selections by 10% to 30%. Any multiple bet in football with three, four, or five selections can receive this profit boost. The offer applies to pre-match betting and combination bets. And while you must opt in for the boost while placing your bet, it essentially works this way: For any three-team accumulator on which you place a £20 bet, you're looking at a guaranteed payout of £22 if you win, because Unibet will pay out your stake at evens on top of the basic returns. And for those of you who think a bet is a bet, this is where Unibet really starts to differentiate itself.
Three clubs in the English Championship (the second level of football in England), Aston Villa, Middlesbrough, and Preston, are betting partners of Unibet. Unibet has a special offer for the entire 2018-19 Championship season that seems particularly created for their partnership with these three clubs. If you place a bet on any of the three clubs to score at any time in a match (first, last, or anytime in between), and that club ends up losing, Unibet will refund your stake. They'll give you back up to £10, which you should expect to see in your account within 48 hours of the game's final whistle.
Unibet sponsors the Champion Hurdle at the Cheltenham Festival, so there should be some promotions tied to the event that occurs on the very first day of the festival in March.
Naturally, considering Unibet's many years in the business and its considerable heft, it caters to a large number of sports betting markets—pretty much serving all of the major European and North American sports and leagues.
Needless to say, the football selection is quite extensive and very detailed indeed. Beyond just the Premier League, Champions League, and La Liga, you will find a heck of a lot more to partake of. You could also join us in betting on leagues, cup competitions, and specials from all parts of the world.
In addition, the probability estimates they provide for football appear to be the most competitive online, with a bookmaker margin of less than 4%. For other sports where they look really good, you could include tennis (4%) and American football (3.8%).
The odds for numerous sports and events are provided by Unibet, and these include: • Horse racing • Tennis • Golf • Rugby union • Cricket • Bandy • Baseball • American football • Boxing • Volleyball • Basketball • Chess • Handball • Ice hockey • eSports (betting on League of Legends, Counter-Strike, etc.) • Snooker • Trotting • MMA • WWE • Winter sports And numerous other things. Even political matters. And televised content. And those celebrities you absolutely adore.
If you want to bet on it, chances are, Unibet has it.
The most popular betting sports at Unibet in terms of the number of bets and turnover are as follows:
Unibet's customer base loves football, as evidenced by the fact that over 80% of the company's bets are placed on that sport. They are, however, a global company, so to satisfy their diverse clientele, they cover leagues from all over the world. Where football takes center stage, however, is with the English leagues, especially the Premier League, which is ranked as the number one sporting event in the world for placing bets.
The pre-match football betting markets appear under the following headings:
At Unibet, three-way match odds have an industry-leading profit margin of just 2%. This is the lowest in the whole sector. Quite clearly, this indicates that when it comes to pricing their match odds, Unibet is much more competitive than they are with pricing welcome and ongoing offers for new and existing customers. And also, when it comes to offering value, this seems to be across the board, as even their more exotic markets like first scorer and correct score seem to just be priced better than what I'd expect to see from most other firms.
Wagering on tennis has been increasing consistently since the early 2000s. One of the reasons for this is the sport's amenability to live betting. Tennis provides a...
In the UK, Unibet has become a sponsor of several horse races. This action indicates their intent to capture more market share by enhancing their visibility and reputation among horse racing fans. Since horseracing is a sport that has a significant betting element, becoming part of the sponsorship landscape is a move that makes a lot of sense. Betting on the Champion Hurdle at Cheltenham is among the biggest anti post and race day markets in Britain and Ireland. Unibet rounds off its sponsorship with an all-embracing service covering racing in Great Britain, Ireland, France, the USA, Canada, Australia, India, South Africa, Hong Kong, and New Zealand. Unibet offers the industry’s most complete service for horse racing. From Unibet, it is also possible to bet on trotting and greyhound racing—an offering that sets them apart from some of their main competitors in Europe, who do not feature this on their sites.
This mobile betting site is no novice. For nigh on ten years, there has been a Unibet mobile betting site. In that time, the company (one of the foremost betting firms in the UK) has refined its mobile sportsbook, which not only runs much faster now but is also more reliable than ever. Furthermore, you can access the Unibet mobile betting app on pretty much every type of smartphone you can name, whether it runs on Apple or Android operating systems.
The mobile site and the Unibet mobile betting app have the same amazing interface as the desktop site. They are both incredibly fast, and you can easily navigate them with simple, straightforward commands. The cellular version is loaded with a staggering amount of info, yet it still feels manageable and almost effortlessly navigable. I really like the uncluttered visuals; none of the our land on pages that feel slow, confusing, or unresponsive. Visually, the mobile hub has a ton of going on, yet it doesn’t in any way feel overwhelming.
The online betting app from Unibet provides a host of amazing features and services you would enjoy on your computer, like the live streaming of the largest sporting events, In-Play betting, and just overall, great odds on the biggest sporting events you could imagine.
Unibet's in-play betting is superb and award-winning. Nearly every single market offers the possibility of in-play betting, and about 30% of those events also have live streaming. If you enjoy wagering while the actual event is taking place, you are very well looked after here.
The UK online sportsbook is really good in displaying each market, especially in live betting. If a bettor wants to place a wager on football, they can look at the listings of matches currently being played and see the odds for the betting on the match result. If the bettor clicks on the match itself, they can access even more in-play betting markets. All of this is done in a clean, simple manner that ensures the bettor can find exactly what they want to wager on.
In terms of live streaming of sporting events, Unibet is an impressive platform. Unibet TV lets you take in over 40,000 events every year, and you can do so from the comfort of your own home. Do you want to watch on your computer? On your mobile device? Either way, Unibet has you covered.
In addition, Unibet has established a Community for its bettors to chat among themselves and inquire of and respond to one another regarding every conceivable sort of question. That bettors can put all sorts of inquiries to each other and receive answers is one thing. That Unibet has a Blog where it serves up an actual smorgasbord of kinds of news, tips, and kinds of advice to its bettors regarding the large number of sports markets it covers is quite another.
Unibet's In-Play and live streaming features blew us away, and we would suggest these to any type of gambler who adores them.
Customers who have an account with Unibet access their accounts by clicking the Log In button on the Home Page. Customers who do not have an account yet click Register, and they are taken to the first screen in the registration process. All new customers and first-time registrants are treated to a welcome offer that consists of a free bet bonus worth up to £30, as well as an additional £10 that can only be used in the casino section of the company website. Terms and Conditions governing this promotional offer are discussed in greater detail in the next section of this review.
Users provide their contact and account information on four different screens. To set up a new account, they must choose a Password that no one else has and come up with an answer to a security question. To be our customer, you must welcome the bonus and, in the very least, be over 28. You hit Join, but the account is rejected. The computer says either you didn't fill in all the required fields or, in most cases, you didn't confirm the fields you filled in. Get it all straight, and you are ready for the first deposit. Bet away!
Unibet properly communicates the bonus offer terms to the players. The majority of our UK site users, 61%, use debit cards to pay. Alternative deposit methods are listed in our Banking Options. The Unibet minimum deposit is £5 on debit cards. The maximum is £10,000. After entering their amount and details, the would-be bettor clicks "Deposit" and sees their main account balance updated. That balance now reflects funds that can be used to gamble.
The usual way of showing odds is in fractions, but they can also be shown in decimals. Bettors can place all sorts of different kinds of bets, depending on how many selections they have made. They can make a bet on a single selection, in which case they specify one stake at the current odds and the potential payout for a winning bet. Alternatively, they can make a combination bet (on two or more selections) or a multiple bet (on more than one selection), using again just one stake and one payout amount. A logo on the Bet Slip tells the customer whether it is possible to cash out before the event is over. Once the Bet Slip is filled out, hitting Place bet usually results in a confirmation message and an updated balance.
Unibet accepts a variety of payment methods, primarily those that research shows players prefer. "Players deposit through a wide range of payment methods such as credit cards, e-wallets, and prepaid cards, and they pay out the same way," says David Wilford, senior vice president of games and payments at Unibet. He says the preferred methods fall into these categories: • Credit cards • E-wallets • Prepaid cards • Other (methods not specified) Interestingly, at least from Wilford's perspective, there are few methods of payment that either the gaming industry or players in it use that are not also used outside the gaming ecosystem. To be more specific, the deposit methods that Unibet offers are as follows: 1. Neteller 2. Skrill 3. PayPal 4. Paysafecard 5. Bank Transfer Similarly, Unibet provides the following methods for withdrawing money from your account: 1. Skrill 2. Neteller 3. PayPal 4. Bank Transfer
Accepted deposit methods in Unibet: Bank Wire Transfer, Maestro, MasterCard, Neteller, Paysafe Card, Ukash, Skrill.
Usually, when you deposit at Unibet, the money gets there instantly. Withdrawals, though, take a little longer and vary by which means you opt for receiving your funds. E-wallets like Skrill, Neteller, and PayPal can process your withdrawal in as fast as 12 hours (a half-day). Of course, that scenario often gets pushed without a rundown on the fine print. What's up with that? Well, the internal processing team has up to 24 hours to get your requested funds out the door, in addition to whatever time your specific withdrawing method takes to get the funds to you.
In regard to minimum and maximum deposit and withdrawal amounts, these vary depending on the payment method you select.
Giving their punters support round the clock, Unibet has live chat, telephone, and email available for those in the UK, going at all times of day. What is also worth mentioning is the very decent and detailed FAQ section that is there to help answer some of the more straightforward questions without getting too complicated. Added to that is an interesting section helpfully called the Unibet Community, where you can throw questions at other Unibet players.
The live chat at Unibet is available all day, but that doesn't always equate to swiftness. Customers have lodged a frequent complaint that the chat is simply not an efficient way to get assistance from Unibet. When the chat is not busy, and when the agent offering help is not busy, the actual chat segment can be very pleasant indeed...and very rapid. But getting to that segment may involve some very long waits.
Unibet was started in 1997 in London as a telephone betting business, taking bets over the phone. It joined the online gambling world in 1999 and quickly became Unibet Group PLC, with its first international online gaming license from Malta. Since then, the brand has rapidly expanded, building a global presence and offering a wide variety of online betting products that range all the way from sports to the lottery.
An operator that possesses both innovation and accolades, Unibet's sports betting platform (or "s sportsbook as it often branded) is extremely well-known and respected, having picked up more than 14 industry awards over the years, including the IGA award for Sportsbook Operator of the Year in both 2014 and 2015. Along with those honors, Unibet also captured the IGA's award for Socially Responsible Operator in 2016.
The year 2016 also saw the Unibet Group PLC rebrand itself as the Kindred Group, a move made to more effectively allow for their multi-branded strategy. Today, the company boasts over one million registered customers (with the figure for Unibet alone being over 17 million) and has unfurled more betting and gambling brands across the globe.
We believe that Unibet fully meets all the requirements of being a UK bookmaker that functions at a level of excellence. Their commitment to quality and to making the overall experience of betting on sports the best it can possibly be is abundantly clear throughout their website and in the Unibet mobile app.
For many reasons, we consider this a top online sportsbook. Among these are years of experience, trusted and secure services, a wide range of sports markets, and numerous betting options. Add to that excellent live streaming and live in-play betting, and you've got a top-tier online sportsbook in our view. When this site is stacked up against other top sites and compared in terms of action delivered, UK bettors have plenty to choose from way up at the top of the online betting platform hierarchy.
The sportsbook has only one real way to improve, and that is to speed up its customer service response times. The customer service for the sportsbook is not always the fastest, even though it is available 24 hours a day.
To sum up, we can recommend Unibet very highly. This is one of the top sportsbooks in the business and a wonderful match for both beginners and well-worn veterans of the betting universe. Go ahead and register now!
