New customers only, with promo code H30. Min £10/€10 stake at odds of 1/2 or higher. Get 2 x £15/€15 in free bets after your first qualifying bet settles. Free bets expire 30 days after placement. Payment, player, and country restrictions apply. Full terms below.
Updated: 29.07.2025
Of course, a trusted wagering name in the UK is Mark Twain. The name started first with telephone betting and has a considerable presence of retail betting locations across the area. They expanded quickly to other areas. Following that trend, Mark Twain also went online, but they still maintain their offline divisions. They are internationally licensed and regulated in Gibraltar, and the vast majority of their customer base is licensed and lives under the rules of the UK Gambling Commission.
Those who enlist with William Hill can avail themselves of a welcome arrangement that features free bets to the tune of £30. This is part of an enticement strategy directed toward outsiders to the core set of registered users. Not controversial: the UK Gambling Commission thinks this is a perfectly fine and acceptable promotion that complies with their standards.
William Hill has an excellent reputation in abundance. The many ways you can work the new customer bonus to your advantage do not alter that. Neither does the fact that for some of us, the workings of the bonus are a bit of a puzzle. You can't work it if you don't know what it is, and you can't know what it is if you never figure out the simple Terms & Conditions in which the proposition (the bonus) is framed. And it is framed in these conditions: 1. You must be a new customer.
This is a perfectly genuine matched bet bonus at 300%. The reason for this is that the value of the free bets is three times the bonus. There are no wagering requirements whatsoever. The qualifying bet's minimum odds are low. The free bet amount is on the lower end of the spectrum but what makes up for that is the fact that the offer is not as restrictive as other offers. So all in all, it appears to be a good offer.
William Hill is a betting operator that serves two generations of bettors—those who have bet in shops for years and those young bettors who started in the era of online betting. The first thing one can say about the operator is that it serves both generations well and is, by and large, a safe choice. William Hill rewards long-term loyalty with some nice sport and event-related promotions. There are two kinds of promotions to talk about. The first—and least secretive—kind of promotion is that which the betting site shouts from the rooftops.
Each day, you can look forward to a bet boost on trebles and any accumulator above that—for every sport apart from horse racing and greyhounds. Build your Accumulator with 3 or more selections, and elevate it from the punters' table to the main stage with a bet boost you won't want to miss, worth up to a potentially smashable, probable, and most definitely permissible £20.
Should you have been discontent that the acca of bet boost did not apply to the betting on horse racing, take heart. William Hill offers bet boosts on three occasions during the day for singles on horse racing, up to a maximum of £20 to win and then again at £20 for each way (on an each way basis) for horses. This bookmaking operation does a good job of providing a variety of promotions to suit all its bettors and their sports. Every term and condition applies.
Maximize the earnings from your each-way bets with extra places in several major horse races every month. In true William Hill style, we're dishing out enhancements that are above and beyond the norm, with some of these races seeing us double the number of places on offer. Full T&Cs apply.
Guaranteed best odds available on every horse and greyhound race in the UK and Ireland. Always paid the best odds. But what if the starting price returned at a figure higher than predicted? You would still receive the best odds if you placed your bet on that race with William Hill. Better odds than what was literally forecasted. And you probably don't need me to point out that this scenario applies to far more events than what is literally mentioned here. T&Cs do apply, of course.
Tennis disputes have turned into a way more thrilling affair. Reclaim up to a good £100 every week, 10% of your in-play tennis bet losses, as a free gamble. For cricket disputes there is a similar promotion, only with a far less catchy title: "Cricket Conflict Insurance". Full T&Cs apply, of course.
Get 10% back on in-play tennis losses every week, up to £100 as a free bet.
The customer will receive a credit of 10% of their equity losses, refunded in the form of free bets. These free bets should be live in the Betway account no later than noon on the first Monday following the close of the business week.
For those who relish the idea of snagging the best bargains imaginable, Flash Odds offers the chance to take advantage of some truly fantastic prices that are only available for a short while. These prices, we put up every week, and they are on the biggest events in the world of sports. No one really has an excuse not to check us out and see what we offer when. Conditions do apply.
Each day, William Hill provides a number of enhanced odds. This means that on various events you'd like to wager on, the prices they offer are not the same as their usual (or "standard") prices. They're larger and better. Look for the yellow logo labeled "Enhanced Odds" to find the most advantageous offers on any day you choose to visit the site. Full T&Cs apply.
Wager on your terms with #yourodds! If you want to fashion and combine your markets, and actualize all your hunches, here's how to put in a request to make a bet. Send a tweet to the bookmaking Twitter account @WilliamHill, and tell them what kind of wager you want (make sure to include #yourodds in the tweet). They will then do their best to give you a price on your offer.
For some bettors, if you still place a fair number of bets in shops, William Hill Plus will really shake things up. Using this will make your life so much easier. You can read more about the William Hill Plus Card here.
The homepage's main menu gives you the opportunity to wager on sports. Adjacent to it on the menu is the option for all the other wagering products that are offered. After you click on 'Sports', one of the first things you're bound to notice is that the wagering markets are listed under two prominent sections: the 'Popular' section and then an A-Z list of what was, at the time of writing, 37 different sports. That list can and often does change quite frequently.
The initial selection under Popular markets is in-play betting, which is accessible for a multitude of sports. Next on the listing are football and horses, alongside a showcase of major events currently happening—Wimbledon and the Cricket World Cup. William Hill's patrons can also wager on the kinds of activities that most sportsbooks wouldn't even consider: betting on the outcome of a Lottery, the next UK general election (what's the current book on who the Labour leader might be?), or the result of a drawn-out reality TV show contest.
The sport that attracts the most wagering, of course, appears on the list of most popular sports, and that sport is football. With a colossus of a television audience and a bet-welcome diplomatic presence across the globe, our company in England participates hugely in this international wagering activity. On a game-by-game basis, we take not just match bets but also approximately 300 different kinds of bets that any given match might inspire at our invitation. And in this endeavor, we're not singing solo; wagering on football is an international enterprise in which all the bookmaking houses across the European continent are at least observing and participating in part.
The first five minutes are essential in these markets. Following the expiry of the first five minutes, every five-minute segment contains a spell market. @YourOdds is an app of William Hill's, taken off the market like a Pop-Up store but virtual in nature. It was a betting feature that was personalized for each customer to an incredible degree. You could go into this app and find things within it that made no sense because they were so specific to you or your betting behavior. Why was it rolled up and put on the shelf for now? ◦ Simplification ◦ Personalization ◦ Scale When correlations are made, the probabilities are adjusted. Ante-post betting is available at William Hill on a variety of competitions, including the domestic leagues, Cups, and international tournaments, both present and future.
Betting on horses has always been the classic sport for placing wagers—remarkably so, if one considers the ubiquity of William Hill in so many American and British households. Horse racing lies very much at the heart of the betting business; it is the tentpole that brings in revenue, and it is the first and still the most trusted wagering vehicle for so many punters. William Hill takes bets on pretty much every horse race run in the UK and Ireland, along with countless more staged around the world, and he makes available live video streaming to go with it all—a service that enhances the big business of that betting business considerably. He runs what in the biz are called "racing offices," where the office dwellers give you the nod for whom or what to back in any given race, if not a rundown of the horses themselves.
Betting expansion for tennis at William Hill Online has been exceptionally strong since 2000. This bookmaking service provides offerings for singles matches and doubles contests from the sport's top men's and women's tours, along with events from the level just below the top-tier tours. William Hill Online also has a strong presence in outright betting for tennis, with sideline options that cover the top seeds to the wildcard players who make a run in the tennis Grand Slam events. And as of 2013, this sportsbook was offering in-play betting opportunities for bettors to take advantage of during a match.
A mobile app exists from William Hill for mobile devices. First, let me point out that the iOS app is available for download. If you have an Android device and a browser that can display the mobile-optimized site, then you can indeed access the William Hill website. But these are just alternative routes to a fully functional, mobile-optimized William Hill experience with all of the great features and customer offers the web version has.
William Hill enhance the betting experience by providing the following services and concessions:
Currently, live betting events are taking place with William Hill. live anywhere near close to what an operator like William Hill can offer. Even if the service is not yet available in the United States, the advantage of partnering with a well-established overseas brand like William Hill cannot be overlooked. The growing popularity of live betting in Europe adds yet another reason for Liberty to consider its use.
The cash-out option at William Hill is available for chosen sports, matches, and markets, with more to be added in due time. This facility allows customers to close outstanding in-play bets during a match so that they can either secure a win they know is safe or limit any loss they might incur. Bets can be fully or partially cashed out, or customers can let them ride to the end (if the match lasts long enough) until the bet, too, comes to an end. The cash-out amount will depend on a number of factors, including stake, odds, and the all-important cash-out request time.
Best Odds Guaranteed Customers can count on William Hill to offer Best Odds Guaranteed (BOG) on all horse racing and greyhounds from the UK and Ireland. When the price on the board and the SP are not the same, bets are settled at the best odds. This guarantee runs from 00:01 on the race day to the time the event starts. If things go sideways and a bunch of horses turn out to be non-runners, William Hill has the right to rescind this offer. As BOG goes, it probably does not get any better than this: Winning the maximum prize is worth up to £25,000. Understanding the mathematics behind BOG is crucial to knowing when to use it to your advantage—and when not to. Even when you're betting with your own money, with the right kind of understanding, you can place a bet that counts as a free bet.
At William Hill, customers can fund their accounts and take their winnings out by means of a debit card or one of several major e-Wallets. Not one of these methods incurs a fee for either deposits or withdrawals, which is always a nice surprise. Deposits are instant, while withdrawals seem to take a certain amount of time to work their way through the banking system—even when they are actually being processed, which is the case with the e-Wallets. Depending on which e-Wallet you have, the wait for being able to spend your winnings seems to vary from 2 to 5 days.
Prospective patrons of William Hill who are new first land at the site’s homepage. The process of putting together an account for banking with William Hill begins when a visitor clicks on the (green!) ‘Join’ button. This navigates the user to a webpage that has a handful of necessary form fields and a good many legally required, semi-coherent, and somewhat unintelligible disclaimer-type statements. Almost every word seems to urge would-be bettors to go ahead and finish the process of signing up. So, go ahead and pick a username to enter into the form. One could probably choose almost any kind of name. Just make sure it is not a name that would get you in trouble with the authorities, like a name that could be construed as a false identity.
Customers can contact the William Hill support department using the following methods:
There is a Help section, too, and customers can leave their comments. Promoting responsible gambling is the priority at William Hill. Optional control measures are presented for customers, along with banner links to a variety of organizations that provide counsel and aid to those having difficulties with gambling.
Everywhere in the world, people associate William Hill with a betting experience that is safe, secure, and altogether aboveboard, and with paying off winners with an old-fashioned, almost quaint, promptness and efficiency. In North America, it is probably not quite as well known, but it is one of the betting establishments that still carries a fair bit of global name recognition.
Customers interacting with William Hill can expect a realistic welcome offer and a great variety of rolling promos. They cover an incredibly large number of sports and markets, which allows for bet types that cover almost any scenario you can think of. If you prefer betting while the game is actually in progress, their in-game interface is simple to use, intuitive, and effective.
