Betting Sign-Up Offers
By the Bet at editorial teamUpdated 18+ · T&Cs apply to all offers
The online gambling industry is flooded with sign-up promotions and sign-up bonuses. Most of them seem to give every potential customer the royal treatment, but which operators can really be trusted, and frankly, which ones should be handling your hard-earned sports bets? Not knowing the answers to either of these questions could very well lead you down the path of betting losers. But fear not, because the editorial team of betting experts has bet the mortgage payment on thoroughly researching these online sportsbooks and coming back with trustworthy information. We tell you which online sportsbooks are worth your time and money. And in the section below, you can find a complete list of the best places to sign up right now.
On this page
Sportsbooks licensed to take bets in Britain
Every site below holds a Gambling Commission licence. The order reflects what the sign-up offer is worth to a player here, not what an operator pays us — how that works is set out on our about page.
Offers and order last checked
- 1
888sportSportsbook · UKGC 39028Sportsbook offerBet £10 get £30 in free betsMin deposit £10Code 30FXSSince 1997Free bets expire if not used within the set windowVisit 888sportRead reviewWhat you should know
The offer. Bet £10 get £30 in free bets. Terms are set by the operator and change without notice.
Who runs it. 888 UK Limited (evoke plc). Licensed as UKGC 039028-R-319297-013 · 888 UK Limited.
Deposits and withdrawals. Debit card, PayPal, Apple Pay, Paysafecard, bank transfer.
Why it is on this list. Price boosts on the day's main football and racing cards, and the free bets land as soon as the qualifier settles.
- 2
DafabetSportsbook · UKGC 44662Casino offer100% first deposit bonus up to £200Since 2004No welcome free bet for new sportsbook customersVisit DafabetWhat you should know
The offer. 100% first deposit bonus up to £200. Terms are set by the operator and change without notice.
Who runs it. SCGO Limited (UK licensee). Licensed as UKGC 044662-R-324273-021 · SCGO Limited.
Deposits and withdrawals. PayPal, Visa, Mastercard, Apple Pay, Google Pay, Pay by Mobile, Trustly, Paysafecard, Skrill, Neteller, bank transfer.
Why it is on this list. No welcome free bet at all, and that is the point: best odds guaranteed applies from the off rather than after a qualifier.
- 3
William HillSportsbook · UKGC 39225Sportsbook offerBet £10 get £30 in free betsMin deposit £10Code R30Since 1934Casino bonus carries 10x wageringVisit William HillRead reviewWhat you should know
The offer. Bet £10 get £30 in free bets. Terms are set by the operator and change without notice.
Who runs it. WHG (International) Limited (evoke plc). Licensed as UKGC 039225-R-319373-014 · WHG (International) Limited.
Deposits and withdrawals. Debit card, PayPal, Apple Pay, Paysafecard, bank transfer, shop deposit.
Why it is on this list. Shops as well as an app: a slip placed online can be settled or cashed out over the counter.
- 4
NetBetSportsbook · UKGC 39170Sportsbook offerBet £10 get £20 in free betsMin deposit £10Since 2001Free bets expire if not used within the set windowVisit NetBetRead reviewWhat you should know
The offer. Bet £10 get £20 in free bets. Terms are set by the operator and change without notice.
Who runs it. Netbet Enterprises Limited. Licensed as UKGC 039170-R-319343-029 · Netbet Enterprises Limited.
Deposits and withdrawals. PayPal, Visa, Mastercard, Paysafecard.
Why it is on this list. Pool betting on the horses alongside fixed odds, and spin winnings come with no wagering attached.
18+. New customers only. Offers change without notice — read the operator’s own terms before you stake. Free advice and blocking tools: GAMSTOP, BeGambleAware, National Gambling Helpline 0808 8020 133.
How we compare sitesAffiliate links: we may earn a commission18+ onlyUKGC-licensed operators
Best Online Welcome Bonuses
Ladbrokes Sign Up Offer
We are moving to a name that every sports bettor and high street shopper in the UK knows all too well. For decades, Ladbrokes has been a giant in the world of land-based betting and has now become a leader in the world of online gambling. Our typography is simple, our interface is easy to use, and we think our promotions are head and shoulders above most of the betting competition. Right now we like the look of their welcome bonus, which promises new customers £20 in free bets. All you have to do is sign up, make a deposit and wager £5 on any of their sportsbook selections at minimum odds to claim this offer. In terms of sign up bonuses, this one ranks very high in our books.
Bet365 Sign Up Offer
Bet365 Sports is a UK internet gambling company that operates across the entire spectrum of sports loving nations. They are perhaps the most popular bookmaker around today; they are certainly up there with the best in terms of profits. This popularity and profit is largely due to a very simple formula: offering the kind of features and services that punters want and expect, and doing so in a way that is modern, smart and clean. Let's take a look at Bet365.
888Sport Sign Up Offer
888Sport, another online-only company that is rising fast in our industry right now, has a rock-solid foundation in casino betting thanks to its parent company 888Group. From this platform, 888Sport has risen with a big marketing budget and some ambition to differentiate itself. It has succeeded, if only by offering many unique markets. There's also a spectacular welcome bonus - worth £30 in free bets - tied to both a £10 wager and a set of wagering requirements that are among the most liberal in the business.
Betway Sign Up Offer
Betway are a big operator in the sports betting space, but if you have any sort of grudge against them, you can mostly hold it against their parent company, which is also the parent company of such other big operators as 888sport and Bwin, both of which cover Spanish sports and betting as well as these guys. However, Betway really cover their bases when it comes to betting on sports of all kinds. They certainly don't play favorites, at least when it comes to European football, so this is a good place to go if you want to bet on the likes of El Clásico or the Derby della Madonnina. They regularly offer the best prices or as good a price as anyone else.
Karamba Sign Up Offer
You may not have heard of Karamba bet, but we have done our research and know that they are a company worth checking out. They take an online gambling and learn from your mistakes approach that sets them apart from some of their competitors. If you are the kind of person who likes to combine technology, sports and betting, you have a friend here. They are undoubtedly ambitious. The kind of welcome offer they give you proves it. Sign up for an account in a few easy steps and you're off to a bookmaker who'll oblige you with a free £10 bet. We also have to say this: They are surprisingly competitive in the latest betting sign up promos.
SportsNation Sign Up Offer
If you have not been following the wonderful happenings at SportsNation, it really is time to get in the game and take notice. All the while punters have been placing their bets with the same old bookmakers, with the same old payouts, a bunch of new, bold and colorful companies have come our way and started to change the very way we bet on sports. SportNation is one of these companies, and they... Well, let us read their words! They say, "SportNation will drop a generous £100 welcome bonus into your account when you register and deposit. This is a matched free bet equal to your first stake. Worth considering, right? Indeed! So, how about another exciting offer from SportNation? What do they have for us next? "Once again, let us look at their promises!"
LeoVegas Sign Up Offer
Boylesports Sign Up Offer
Boylesports has been around for a long time, but that doesn't mean they aren't looking to the future. You can bet on sports, watch sports, listen to commentary, and bet again, all on one page. You can do it at home or on the go with your mobile app. This is the latest in sports betting and it's a great time to be a punter. You'll be rewarded with £40 in free bets for joining your long lost friend Boylesports and being the loyal punter you are. To get started, simply deposit £10 of your own money and bet on sports.
Betfred Sign Up Offer
Betfred is known throughout the industry as the Bonus King. This is not a title they take lightly, a.k.a. not something they get for laughs. Betfred seriously competes in the market to be the bookmaker with the most attractive bonuses and promotions. They also have some really good ones for existing customers that I may not have mentioned yet. Sound tempting? Betfred will give you £30 in free bets if you deposit and wager £10 on a selection of odds of 1/2 or better. Actually, I don't feel like I'm doing anything wrong when I say that this is one of the best sign-up offers out there right now. But wait - there's more.
Betfair Sign Up Offer
Betfair is a truly unique company. They not only offer a sportsbook, but also a betting exchange where you can bet against other punters. The exchange gives you a better price because you can set the odds yourself and accept bets from others, or you can look for value and get your money down. The exchange makes money by taking a small commission on each winning bet. Sign up for the Betfair Exchange, make a deposit and place £20 on a bet. If that bet wins, you keep your money. If it loses, Betfair will refund your bet so you can try again.
William Hill Sign Up Offer
William Hill generally does not get involved in the promotional battle with the likes of Paddy Power and Betfred. They prefer not to measure themselves in that way. Instead, they choose to offer punters decent odds on the types of bets that everyone wants to place. If you sign up at William Hill today, you can take advantage of a rather wonderful introductory offer. Place a simple £10 bet on a sport with minimum 1/2 odds and you will receive £30 in free bets. (This is broken down into 3 bets of £10 each. You can use them however you like. You don't have to use them on the kind of betting options that would make a betting dad proud :).
Coral Sign Up Offer
Coral has recently merged with its former London rival Ladbrokes and as a result both companies now offer very similar odds and promotions to their respective customers. They continue to operate under their individual banners, but they are essentially the same company. The Coral site has seen a serious upgrade since the merger; my first visit in years reminded me just how much the site has improved and how much it now looks like a real, functioning sportsbook. You have the same sections as before, with events, in-play betting and the bet slip right in front of you.
Grosvenor Sign Up Offer
Another ex-casino big shot who saw an opportunity to get into the sports betting world was Grosvenor. To be fair to them, they have made a very good go of it. One of the main benefits of betting on sports with Grosvenor is that they also offer a litany of bonuses that you can use on the casino side of the business. They have also gone the extra mile to make you feel welcome at any Grosvenor property. If you walk into any of their UK casinos, present your online account details and ask for it, they will give you your winning sports bet in cash.
Welcome Bonus Comparison
| Bookmaker | Bonus Offer | Min. Deposit | Min. Odds | Wagering Requirements |
|---|---|---|---|---|
| Ladbrokes | Bet £5 Get £20 | £5 | 1/2 (1.50) | No wagering on free bets |
| Bet365 | Up to £100 in Bet Credits | £10 | 1/5 (1.20) | Bet credits not withdrawable |
| 888Sport | Bet £10 Get £30 | £10 | 1/2 (1.50) | Low wagering, free bets expire in 7 days |
| Betfred | Bet £10 Get £30 + 30 Free Spins | £10 | Evens (2.00) | Free bets valid 7 days, spins 7 days |
Expert Opinion on Welcome Bonuses
When choosing a bookmaker signup offer, don't just look at the headline bonus amount. Often a smaller free bet with no wagering requirements (like Ladbrokes' Bet £5 Get £20) is more valuable than a large matched deposit bonus that locks your money behind strict terms.
In our comparison, Bet365 is ideal for high-volume players thanks to its flexible bet credits, while 888Sport offers one of the most beginner-friendly deals with low entry costs and simple rules. If you prefer a hybrid bonus, Betfred combines free sports bets with free spins for casino players.
Pro tip: Always check wagering requirements and expiration dates before committing. A £30 free bet with a 7 day expiration may not be very useful if you don't bet regularly.
How Does Sign Up Bonus Works?
The most common type of welcome bonus these days is the matched free bet. The bookmaker will ask you to sign up, make a deposit and place an initial bet. The value of your initial bet and deposit will equal the value of your free bet. Here's a demonstration from bet365...
- Create an account with bet365
- A deposit of between £10 and a maximum of £100 is required to qualify
- Place your first bet of between £10 and £100 on any market offered by the sportsbook, ensuring that you meet or exceed the required minimum odds
- Simply do not cash out on this bet
- Once your bet has been processed and settled, you will receive your free bet, which will be equal to the amount of your first bet
- Place your free bet on any sportsbook market you fancy. Keep in mind that you won't get your initial bet back if you win;
A recent welcome offer that has gained popularity is the bet £10 get £30 free bet offer, which is very popular at the moment. Below is an example from the Coral site...
- Create a new account with Coral
- Deposit at least £10 to qualify
- Make your first £10 bet on a market offered by the sportsbook - which happens to be at 1/2 or better price
- This bet cannot be closed
- Once your first bet is settled, you'll receive £30 in free betting chips. This will be divided into £5 betting tokens and you must use them before they expire
- Use your free betting tokens to place single or multiple bets on the sports you like;
Top Welcome Offers

New users from the UK, Ireland & Malta only. Min £10/€10 first deposit via Debit Card or Trustly. Free bets valid for 90 days. Full T&Cs apply.
Claim offer
New UK & NI customers only. Use promo code SPORTS60. Deposit and place a £10+ Sports bet (Evens 2.0+ odds) in one transaction, settled within 7 days of signup. First bet must be on Sports. Get £30 in Free Bets within 48h of settlement (7-day expiry) + up to 30 Free Spins on Blue Wizard (£0.10/spin, 7-day expiry). Payment restrictions & SMS verification may apply. Full T&Cs apply.
Claim offer
New customers only. Place your FIRST bet on any Football market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using cards will qualify for this promotion. T&Cs apply.
Claim offerSign Up Bonus Terms & Conditions
The welcome offers and enrollment incentives discussed in this review come with terms and conditions. We recommend that you read the fine print in its entirety before accepting any offer. This will ensure that you have a complete understanding of how the promotion works and will help to ensure that there are no misunderstandings when it comes time to realize the full value of the greeting bonus free bets. We have selected some of the more important parts to highlight below.
- To qualify for the welcome bonus, you must make a minimum deposit and a qualifying wager. The minimum amount for both of these actions is set at $10. The term wagering requirements refers to how many times the bonus must be played through before you can withdraw the bonus and any associated winnings to your bank account. This is a good thing to know before accepting a bonus
- Time limits on free betting chips
- Offers that state that any free betting chips must be used within a seven day period or they will expire and no longer be valid. Don't risk losing your tokens;
FAQ – Top Sign Up Questions Answered
Which Online Betting Site Has The Best Sign Up Offer?
There are many excellent offers out there, but bet365's seems to be the best. You can get up to £100 in free betting chips. The amount of your first deposit directly affects the size of the welcome bonus; the more you deposit, the more they give.
How Do I Get Sign Up For A Deposit Bonus?
To join now, click on the tab and enter your details. Make a qualifying deposit and place a minimum stake bet on a selection from the Sportsbook. After the bet is settled, your free betting tokens will appear in your betting account.
When Can I Use My Sign Up Bonus?
The moment it becomes available. Your betting chips have a time limit, usually seven days from the time they are distributed to you.
Can I Receive A Deposit Bonus Even Though I’m An Existing Customer?
No, these promotions are for new customers only. Check the promotions page of your bookmaker to see what offers are currently available to you as an existing customer. Or, if you want to take advantage of a limited time welcome offer, consider switching to a new bookmaker and making them your bookmaker.
Are There Any Banking Restrictions On Bookmakers Sign Up Offers?
Some eWallet deposit methods do not qualify for a welcome bonus. This is due to previous player abuse. To ensure you receive the bonus, please check the terms and conditions for the method you wish to use, or deposit with a credit/debit card instead.